ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Big Tech’s reputation has taken a beating lately. Amazon has also been deft in managing its reputation as a tough employer and indifferent corporate citizen. Of course, the positive PR was laced with cynicism, and its plans to open an office in Long Island City, New York triggered an unexpected backlash.

Privacy 165

Privacy Retail Government Google 165

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Reputation 136

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. She is focusing on a career in Public Relations and has already gained experience working with a client and creating press materials through her public relations courses.

Infographics 177

Infographics Internal International Journalism 177

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

Here are some of the reputation “winners” born amid the chaos of the storms. Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. And like any disaster, the hurricanes created heroes, from first responders to small businesses. Mattress Mack. Everyday people.

Airlines 149

Airlines Reputation Local Policies 149

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

NewsWhip

DECEMBER 21, 2022

Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . The first was about a driver that saved a dog from a backyard pool, which was covered to huge adulation by local site KSLA. Human interest drove public interest .

Brand 78

Brand Branding Policies Local 78

Victorious PR

FEBRUARY 22, 2023

Fortunately for companies facing this very question, there is a new PR course rolling out its welcome mat that was designed specifically to help busy CEOs master public relations and maximize their brand’s potential. Our Authority Creator program is unlike any other course on the market. Inman, LA Weekly, NY Weekly, and many more.

Real Estate 52

Real Estate Course Pitching Education 52

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 108

Media Relations Media Storytelling Report 108

5W PR

JULY 2, 2018

The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. This means that they’re more likely to end up with a dedicated following.

Brand 114

Brand Branding Reputation LinkedIn 114

Landis PR

MAY 28, 2024

Biotechnology and Life Sciences are other sectors where Denmark has a strong reputation, with a focus on research and development, as well as clinical trials and production. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Move over media relations. Most infamously this year was the fall of the once beloved writer, J.K.

Trends 71

Trends Reputation Course Media Relations 71

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. dpms is a local London business that sells branded apparel, jewelry and products by local artisans.

Apparel 123

Apparel Media Ethics Interviews 123

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). They wanted access to reputable information, to build relationships, to hold organisations to account.

Education 52

Education Reputation Leadership Technology 52

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

OCTOBER 20, 2016

Known as the racing capital of the world and host of an additional 400 national and international sporting events over the past 30 years, Indianapolis has established its reputation as a major sports and event destination. Foyt’s wine collection paired with local meats and cheeses at his new Foyt Wine Vault.

Engineering 60

Engineering Sports Local Internal 60

Communications Conversations

JANUARY 31, 2019

Of course, for anyone who’s worked in influencer marketing the last few years, this is no surprise at all. Heck, I continue to see prominent “influencers” locally here in MSP refuse to post disclaimers (which are legally required by the FTC, mind you). Much like our reputations, it’s all we have.

Ethics 87

Ethics Course Instagram Local 87

ImPRessions - Crenshaw Communications

APRIL 25, 2017

Of course, those in public relations will pay attention to the product flops it will feature, like Colgate beef lasagna , Harley Davidson perfume, and, of course, new Coke. In PR a failure could be characterized as a campaign that never caught fire, a pitch that fizzled or a relationship that went badly off course.

Retail 168

Retail Course Local Brand 168

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. I like all kinds of music from classic rock to country, pop and of course Latin music. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

NOVEMBER 22, 2019

Good or bad, every mention is an opportunity to shape your brand’s reputation. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. And of course, track negative mentions to instantly address and extinguish issues before they escalate.

Radio 104

Radio Media Newspapers Sports 104

Flack's Revenge

DECEMBER 5, 2018

Social will evolve both as an organic and paid channel and of course, new social networks will arise. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. How have you built that reputation?

Local 94

Local Course Community Interviews 94

Maxim Behar

JULY 24, 2023

So, in a sense, aside from cultural and local national particularities, we're all citizens of the world in some way. A great country with very good people, of course there are all kinds of people. Host : Yes, but with a very bad reputation. Maxim : The reputation is not bad. But we are talking about the foreigners.

Local 52

Local Government Social Media Education 52

Prohibition

JULY 23, 2019

Our friendly local, Leeds Beckett University, recognised that they could provide more information from the point of offer accepted to enrolment. The app suggested courses to users based on their grades, interest life and subject area. Here are some social media campaigns by universities that helped them stand out from the rest: 1.

Social Media 54

Social Media Media Education Internal 54

Victorious PR

JULY 25, 2022

By reading about it in reputable publications such as Forbes and Entrepreneur, of course! Victorious PR is the top PR agency that supports entrepreneurs and businesses to obtain segments in industry-specific media, local press, podcasts, and leading publications, allowing the public to see them as industry authorities in their niches.

Real Estate 52

Real Estate How To B2C Banking 52

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. For a daily beat reporter, our stories had to have a local tie. What role does social media play in reputation and crisis management today? Social media influence on brand reputation cannot be understated in this regard.

Crisis 0

Crisis Reputation Study Social Media 0

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Of course, let’s not forget a primary motivator: recruitment. Of course, marketing to developers is not new. Many PR and marketing teams target the usual suspects. So What, Really, is New Here?

Software 120

Software Enterprise Groups Course 120

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. What do you think are the keys to building and protecting a brand’s reputation? Does that mean I never have moments of panic? You’ve worked in China, Hong Kong, Singapore and more.

Local 120

Local Retail Newspapers Sports 120

Stuart Bruce

NOVEMBER 27, 2015

In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. Local independent PR agencies, some of which operate across several African markets. PR academics – many African universities offer PR or ‘communication’ courses.

Mobile 60

Mobile Public Affairs Government Local 60

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston.

Social Media 120

Social Media Reputation Crisis Media Training 120

PR in High Definition

OCTOBER 23, 2019

I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”.

Airlines 48

Airlines Local Wikipedia Travel 48

Ethical Voices

DECEMBER 12, 2022

As part of that role, I lead our corporate reputation and brand purpose work in the international markets, which includes leading our ESG and sustainability work, which is just so important these days. But to your question, I think it’s about making sure that leaders really think about the local issues that are most important to them.

Ethics 74

Ethics Brand Branding Internal 74

PR in High Definition

MARCH 24, 2020

It means multiple countries can secure coverage, but long-term has minimal effect on brand awareness or reputation. In many cases, the expectation is that content simply needs translating into local languages and can be pushed out. If local spokespeople are available, the next hurdle to overcome is engaging them.

Local 48

Local Case Study Agency Resources 48

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. Ricky Gervais’ second series of After Life, Ozark and of course Tiger King are all recommendations. We’re using large quantities of flour for flat bread and pancakes. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Crises occur in many different environments, industries, fields, and situations.

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. He’s Dr. Phil, of course. Will the story enhance my reputation as an expert? The internet, after all, is forever. Who else is being interviewed for the story?

Real Estate 120

Real Estate Interviews Journalism Local 120

PR Job Coach

MARCH 29, 2012

This of course assumes you have written a compelling resume that highlights your best skills and accomplishments. For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed.

Facebook 160

Facebook How To Construction Insurance 160

5W PR

AUGUST 6, 2018

However, while good interviews have the potential to improve a firm’s credibility, deliver stronger results from their marketing campaign, and even strengthen their reputation, a bad interview can have the opposite effect. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly.

Interviews 74

Interviews Media Agency Conference 74