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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

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Crisis & Reputation Management Top Financial Services Concerns

The Proactive Report

Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Many a financial services firm has discovered that when a search for the company or brand name returns 8 or 9 negative listings it adversely affects revenue. 2015 Edelman Trust Barometer.).

Financial 100
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How Public Relations Impacts Finance Companies

5W PR

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78
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Willy Wonka and the great British shambles

Mark My Words

Financial Times This attitude of expectant pessimism led the BBC to put on a satire dedicated to the bungled preparations for the UK-hosted Olympics in 2012. Except, of course, it turned out to be a raging success. Because when we put the effort in we’re not bad at these things. We can actually (whispers) be quite good.

Travel 60
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10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

Check out these courses, research, playbooks, and more to take your content to the next level. SEO for Content Course. In this free, 8-week email course, we teach you how to do SEO right. Content Strategy Course: Brand Awareness. Content Strategy Course: Lead Generation. Content Strategy Course: Sales Enablement.

Resources 121
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What to Pitch the Media in May

PR for Anyone

National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. So of course everyone knows October is Breast Cancer Awareness Month. It’s also Financial Planning Month. this is a great time to pitch national pasta month.

Pitching 130
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

The failure here was really one of governance, of course. SVB put out a fatally flawed press release that was meant to strengthen its financial position but had the opposite effect. To be fair, maybe they aren’t mistakes at all, because Musk’s goals for his $44 billion investment are unclear, to say the least.

Banking 212