Communications Conversations

SEPTEMBER 26, 2014

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). This is high, high quality brand storytelling folks. Take the story titled “Digital Detectives” , for example. Easy to scan. Big, popping visuals. I see illustrations.

Storytelling 165

Storytelling Web Case Study Brand 165

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Keep Doing What Works.

Brand 126

Brand Branding Storytelling Analytics 126

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In ad tech, for example – what the buy side wants isn’t necessarily sell-siders’ top preference, and vice versa. Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. Think beyond the POVs of competitors.

Interviews 296

Interviews How To Reddit Journalism 296

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. 2) Digging Deeper for a Corporate Narrative. 2) Digging Deeper for a Corporate Narrative.

Corporate 64

Corporate Storytelling B2B Facebook 64

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast. Integrating PR and marketing. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Fill Your Storytelling with Purpose. But fortunately, and unfortunately, that story is told over and over.

Corporate 116

Corporate Retail Policies Employee 116

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Communications Conversations

OCTOBER 29, 2019

There’s a lot to be said for the fact that a podcast allows you to do a different kind of storytelling. Monica talked about how they do this at US Bank by giving each year a theme and talking about a variety of interesting, non-banking-related topics ( like how you deal with Gen Z in the workplace, for example ).

Corporate 104

Corporate SMB Banking Employee 104

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. For example, California’s AP Style abbreviation is Calif., Postal Service.

Publicity 111

Publicity Writing Guidelines Construction 111

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. The challenge for every comms professional is what to communicate and when.

Reputation 195

Reputation Automotive Brand Branding 195

Ishmael's Corner

JANUARY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes?

Storytelling 60

Storytelling Construction Engineering Study 60

Ethical Voices

JUNE 12, 2023

I worked with coalitions at the intersection of national security and civil liberties – for example, with the coalition working to close Guantanamo Bay at the end of the Obama administration, working to end government surveillance. Then the biggest project was countering Islamophobia and Islamophobic rhetoric. I come from Pakistan.

Ethics 70

Ethics Storytelling Communications Training 70

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. This will lead to a greater connection between consumers and the businesses they follow online.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Mastery of analytics tools is expected for both developing campaigns and showing their value.

Analytics 170

Analytics Tools Social Media Trends 170

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Implausible claims. Unintended awkwardness.

Communications 52

Communications eBook System Corporate 52

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. For example, your personal story may be one of triumph over tragedy. Click To Tweet.

Brand 156

Brand Branding How To Storytelling 156

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement.

Publicity 112

Publicity Construction Corporate Study 112

Newsfile

MAY 11, 2023

Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2. Examples: Fremont Gold Announces the Appointment of Jason Libenson to Board of Directors Datametrex Appoints New Chief Operating Officer 4.

Writing 52

Writing Energy Training Education 52

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

Conference 113

Conference Communications Storytelling Social Media 113

Ishmael's Corner

JANUARY 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. And to help corporations toe the digital line, the FTC offered up “Native Advertising: A Guide for Businesses” with 17 examples covering every imaginable scenario. Techniques For Effective Business Communications. If only it were that easy.

Storytelling 60

Storytelling Advertising Advertising Policies 60

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations. Remaining authentic.

Agency 117

Agency Crisis Communications Consumer 117

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Can you share an example of one that worked? For example, if the pitch offers an interview from a unique perspective or spokesperson, I call it out directly in the subject. . What makes a good subject line? Short and sweet.

Media 94

Media Sports Agriculture Pitching 94

Ishmael's Corner

AUGUST 30, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You walk away. Why would a company video be.more.

Video 134

Video Company Storytelling Meeting 134

Presspage

MARCH 15, 2023

Twitter is filled with hilarious examples of AI errors and fake news. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. A terrific example of a brand with strong audience engagement is JetBlue Airways. Corporate blogs are the norm. By Robin Carr, LCI.

Social Media 52

Social Media Brand Branding Customer Service 52

Stern + Associates

MARCH 3, 2023

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

Communications 107

Communications How To Banking Government 107

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. For example, The Huffington Post teams with Johnson & Johnson to produce a channel called Global Motherhood. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Ishmael's Corner

OCTOBER 4, 2015

The Art Of Storytelling In Business Communications And Public Relations. Corporate Overview. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Every company website features an “About Us” section. Company Info. Better yet,more.

Real Estate 60

Real Estate B2B Company Storytelling 60

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. So how, then, can they spend hours binge-watching their favorite Netflix shows? Captivate, Then Maintain. Move Away From the Status Quo.

Consumer 243

Consumer Brand Branding How To 243

Ishmael's Corner

MARCH 22, 2015

I’ve highlighted this point because some folks have questioned the value of corporate blogging. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging. Uncategorized award winning PR blog Bulldog Digital Awards visual storytelling' But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”. Communication teams must straddle all worlds.”.

Employee 150

Employee Print Writing Survey 150