Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. To make your storytelling effective, approach it as you would a strategic communications plan. On Jan.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Content Marketing Social Media Storytelling digital marketin

How long before virtual reality transforms corporate storytelling?

Communications Conversations

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print.

Five Storytelling Techniques to Give Business Communications Liftoff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Storytelling is the new “black” when it comes to business communications. Techniques For Effective Business Communications.

Corporate storytelling is an essential future PR skill

Stuart Bruce

So if you’re a public relations, corporate communications or public affairs professional how will you change your way of operating to become a better corporate storyteller? Content corporate communications Public Affairs public relations

Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling? Techniques For Effective Business Communications.

Tips for pricing corporate video work

PR Daily

If you want the video to help your clients “move the needle” with storytelling their customers will love, the stakes are high. Today’s audiences have much higher expectations for storytelling and production quality—and much shorter attention spans.

How To Actually Get Storytelling Into Corporate Blogging

Doctor Spin

It’s quite difficult to become an accomplished storyteller. And being able to do this in a corporate context? The post How To Actually Get Storytelling Into Corporate Blogging appeared first on Doktor Spinn.

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. When it comes to philanthropy, Americans are a generous bunch.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece.

10 outstanding corporate blogs

PR Daily

Alignment with corporate objectives. It''s probably time to freshen up the look of the site, but it is a truly great corporate social media effort. There seems to be a lot of noise about the "death of the company blog.".

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The four P’s of storytelling.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. 2017 Corporate Citizenship Report, Aurora Organic Dairy.

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. The 4 C’s of Nonprofit Storytelling. Four Classic Storylines for Nonprofit Storytelling.

How Storytelling Connects Paid, Earned, and Owned Media

AirPR

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.

4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling.

Without Tension, there is No Storytelling

Sword and the Script

It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.”. PR brand journalism storytelling

How to rethink your corporate communications for 2019

PR Daily

If you’re struggling to come up with fresh ideas, the experts at the 2018 Corporate Communicators Virtual Summit want to help. The way people work has changed dramatically in just the past few years.

Do the Best Business Storytellers on the Planet Have Shoes?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam

Monday Roundup: Storytelling

Waxing UnLyrical

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.

38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications

Sword and the Script

9) “That reporters don’t write corporate profiles, they cover NEWS.”. 26) “I wish they understood the value of storytelling the way I do.”. 27) “Corporate communications is a fire marshal and not a fire chief.

How do you use video for corporate storytelling?

PR Daily

How do you use video for corporate storytelling?

PR Daily

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. How To Tell Your Corporate History.

Why PR pros should consider immersive storytelling

PR Daily

The next wave of innovation is immersive storytelling, taking content producers and consumers well beyond the two-dimensional experience of today’s news reports or public relations’ white papers, case studies, press releases and b-roll. New technology is changing everything for communicators.

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]

Sword and the Script

How do you find a good corporate story? If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. 2) Digging Deeper for a Corporate Narrative.

Deconstructing 50 Random News Releases

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Does PR Get Storytelling? Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. The post Deconstructing 50 Random News Releases appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. After all, people show loyalty to other people – not to faceless corporations. Guest Post by Matt Press.

Why PR pros are the best storytellers

PR Daily

In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. The reason storytelling works is rooted in neuroscience. Some storytelling tips.

Storytelling Returns to Marketing

David PR Group

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately?

PR Insights from Reverse Engineering a New York Times Corporate Feature

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. No question, PR is constantly swinging for the fences.

5 aspects of storytelling brands often miss

PR Daily

His point was the corporate story you tell has to be engaging. Bosses or clients insist it be full of corporate speak and jargon, but it’s our jobs to change the thinking around this. In that vein, here are five essential parts to brand storytelling.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Pixar’s storytelling rules.

Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops

Ishmael's Corner

One of the best parts of my job involves conducting storytelling workshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. Enter storytelling stage left. I think he’s getting the hang of this storytelling stuff.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.