The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. 2) Digging Deeper for a Corporate Narrative. 2) Digging Deeper for a Corporate Narrative.

Corporate 63

Corporate Storytelling B2B Facebook 63

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. This will lead to a greater connection between consumers and the businesses they follow online.

Social Media 118

Social Media Video Marketing Media 118

Ethical Voices

JUNE 12, 2023

I worked with coalitions at the intersection of national security and civil liberties – for example, with the coalition working to close Guantanamo Bay at the end of the Obama administration, working to end government surveillance. It lacks that creative thought. That’s a revelation to a lot of organizations.

Ethics 69

Ethics Storytelling Communications Training 69

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Implausible claims.

Communications 52

Communications eBook System Corporate 52

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. Take Kohl’s, for example.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 190

Marketing Content Marketing Data Social Media 190

Presspage

MARCH 15, 2023

Twitter is filled with hilarious examples of AI errors and fake news. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” A good example I always cite is Saucony’s #FindYourStrong campaign.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 72

Survey Trends Communications Storytelling 72

Cision

MARCH 30, 2016

According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. A spokesperson said longer videos mean more diverse stories.

Instagram 120

Instagram Video Brand Branding 120

Ishmael's Corner

MARCH 22, 2015

I’ve highlighted this point because some folks have questioned the value of corporate blogging. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging. Uncategorized award winning PR blog Bulldog Digital Awards visual storytelling' But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Landis PR

OCTOBER 25, 2021

Being a good example for your team means setting boundaries and defining crises. Embrace storytelling. If a corporate social responsibility program doesn’t exist for your client, start one now. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Examples include what Taco Bell has done for new products like Spicy Chicken Cool Ranch Doritos Locos Tacos and every lip gloss introduced by Kylie Jenner. We like this example from Dunkin’ Donuts on National Donut Day. Use classic storytelling technique with a beginning, middle and end. Conduct quick surveys.

Video 120

Video B2B B2C Survey 120

Landis PR

JULY 31, 2023

Linda shared the example of Muck Rack’s new PressPal.ai Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. AI tools can’t handle the nuance that comes with providing sound strategic counsel.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”. Communication teams must straddle all worlds.”.

Employee 150

Employee Print Writing Survey 150

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. We’re always talking about ways to make your content work harder for you–perfect example right here. These are the storytellers of 2017. These two are, in fact, Walmart spokespeople.

Social Media 68

Social Media Trends Radio Media 68

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Two examples of podcast prowess stand out: medical institutions and racial justice organizations. Take remote work for example. Creative employee communications. Jo Detavernier | Detavernier Strategic Communication.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

Cision

OCTOBER 16, 2017

As an example. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” I still think it. .

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Here are 10 easy ways to maximize new press using your own internal resources: 1. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

ImPRessions - Crenshaw Communications

JULY 28, 2016

But mostly those who toil at PR agencies or in corporate communications like to spot lessons that can be translated to the work we do for clients. His call for Russia to access Clinton emails may have been an example of his shoot-from-the-hip style, but we think he said it to win the news cycle at a time when the DNC was dominating it.

Course 120

Course Social Media Video Storytelling 120

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. ” Scott Kaminski | Häfele America Co. 8) A clever mix of press work and content.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Brand Branding 225

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. For example, Patagonia takes action to protect public lands and fund environmental groups. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase,” says Ashley Zeckman as she shares examples of smart email campaigns that hook you. What You Can Learn About Storytelling from Charity Water.

Storytelling 40

Storytelling Banking Training Writing 40

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. For example, car cleaning enthusiasts will see posts on their organic feed featuring hashtags such as #carcare and #carcleaning. Story content should in someway link to the feed post.

Video 62

Video Social Media Instagram Media 62