Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Industry Influencers.

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Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Burrelles Fresh Ideas

OCTOBER 3, 2023

Child influencers are reshaping digital marketing. The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Brands can easily tap into these specific markets, reaching a highly targeted audience.

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Brand Branding Marketing Ethics 82

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts. What’s your niche?

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Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Here are four examples of earned media that have had a huge impact on different industries and movements this year. Hamilton, Twitter Watch Party. SCHEDULE A DEMO.

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Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology.

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Trends Viral Analysis Crisis 61

Cision

JUNE 10, 2016

The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers.

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How To Marketing YouTube Study 120

Doctor Spin

APRIL 6, 2023

Identify a common problem in your industry or niche. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. Whatever the superhero solution should be for your industry or niche, it must represent a simple and rewarding fix for an actual challenge that exists in the real world.

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Strategy Real Estate Case Study System 52

Polaris

NOVEMBER 20, 2014

Sadly, he waited quite a while since his dad’s store is located in an industrial mall and receives little foot traffic. The video quickly went viral, racking up over 1 million views the first day alone. Content Marketing' Once he finished it, Caine waited patiently for his first customer. Finally, a customer arrived.

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ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

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Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! The elves were busy putting the finishing touches on the toys, and the reindeer were practicing their takeoffs and landings, but Santa had a different kind of sleigh-related concern on his mind.

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Prohibition

JANUARY 31, 2023

Social listening tools help with this by allowing you to track industry trends and conversations as they happen in real time. The power of this is that you can make your campaigns industry-specific and of interest to your audience, by noticing popular keyword or topics online and using them as a hook.

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Cision

AUGUST 21, 2017

While you probably don’t want to emulate all of Cersei’s qualities, matching her in the knowledge of your business, industry and competitors would be admirable. If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable.

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Strategy Trade Shows Case Study Course 258

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. By tapping emotions, exploring the ups and downs of his business and bringing his personality to light, he was able to make his content shine.

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Storytelling Case Study Crisis Viral 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. SCHEDULE A DEMO.

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Pinterest Viral YouTube Mobile 71

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Measuring the impact of marketing and PR is notoriously difficult. Smaller newsrooms are covering a far wider reach of topics. Do you care about influencers?

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Strategy Media Storytelling Pinterest 78

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. While we as an industry have begun to implement these, they are now essential to our daily responsibilities – integral , if you will. The keys to creating such power-filled moments in 2018 will be authenticity and action.

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Consumer B2C Viral Fashion 83

The Resolution Blog

JANUARY 8, 2018

Free tool: Coverage from hyper links to raw URLs in seconds If you’re using one of the big industry monitoring services you probably receive your online coverage clippings as a list of hyperlinks. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently.

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Tools Publicity SEO Measurement 136

Contently - Strategy

DECEMBER 14, 2018

This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. But the point of investing in content marketing is to hold attention, right?

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Viral Video Strategy YouTube 100

Prohibition

MAY 10, 2023

UGC can also help you establish your brand as an authority in your industry. This can help you save time and money on content creation , while still maintaining a strong, engaging social media presence. This helps build trust and credibility with potential customers – giving them confidence when they consider purchasing from you.

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Social Media Strategy Media B2C 62

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

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Video B2B Film Marketing 153

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. That close relationship has many businesses wondering whether to add podcasting to their content marketing mix. For marketers in fiercely competitive industries, this can cement loyalty to your brand.

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Radio Viral Content Marketing Study 60

Critical Mention

NOVEMBER 26, 2018

It’s well known that companies hire marketing teams to generate content. A lot of marketing plans revolve around content publicity. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Influencers serve as a loophole and simplify this process.

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Marketing SEO Advertising Advertising 80

Burrelles Fresh Ideas

JULY 11, 2023

Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”

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Brand Branding Instagram Community 55

Prohibition

DECEMBER 9, 2021

Good monitoring tools will enable you to monitor for rising negative sentiment amongst your customers and across the wider industry. Create a long-term content marketing campaign – for effective reputation management. Your social media team might already have something for responding to customer service issues.

Crisis 62

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Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! This is why having a specific demographic in mind will allow you to create a video that’s perfect for them.

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Video Product Launch Film Social Media 62

Flatiron Communications

JANUARY 27, 2015

charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. What about when an elected official decides to get into the content marketing game…at taxpayer expense no less? Your skepticism is warranted.”

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Media Insurance Insurance Journalism 28

PR in High Definition

DECEMBER 13, 2017

The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants. Soon, marketers will have to design their campaigns around algorithms as well as humans. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

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Trends How To Retail Google 59

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. Tech Startup Industry The tech industry is flourishing. Influencer marketing to spread the word. Media outreach to connect with the industry. Worldwide tech spending recently topped $5.1 Hosting a launch event.

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Social Media Strategy Media Reputation 78

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. We’ve already started to see the first indications of where things are going.

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Cision

JUNE 2, 2017

If you know your industry, then you know your competitors. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. In fact the more traditional the industry, the less likely they will innovate. Do they have a blog?

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How To Real Estate Web Case Study 198

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. He created a single piece of content, and suddenly, millions of people knew about his business. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples.

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Leadership Brand Branding How To 93

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

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Content Marketing Brand Branding Marketing 60

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

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Financial Industry Report Insurance 83

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. It’s essential to pack your blog post full of content that will be of interest to your target audience.

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Blogging Company Engineering Airlines 215

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Tech evangelist covering high-growth industries. Digital Marketing Agency.

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Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? From PR to Marketing: Why You Should Expand Your Skill Set.

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