Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Hashtag: #CMWorld.

Content Marketing 256

Content Marketing Conference Marketing Social Media 256

Contently - Strategy

SEPTEMBER 13, 2022

The content marketing landscape is changing… and fast. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content. Content Marketing Technology: A New Way Forward.

Content Marketing 93

Content Marketing Technology Marketing Creativity 93

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Content Marketing 124

Content Marketing Resources Marketing Course 124

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Content Marketing 210

Content Marketing Conference Marketing Media Relations 210

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. And we’re just getting started.

Content Marketing 284

Content Marketing Analytics Corporate Company 284

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 174

Content Marketing Marketing Advertising Advertising 174

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options.

Content Marketing 157

Content Marketing Marketing How To Publicity 157

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 181

SEO Content Marketing Marketing Publicity 181

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Content Marketing 171

Content Marketing Blogging Study Marketing 171

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing Marketing How To Social Media 128

Cision

NOVEMBER 13, 2017

So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. Twedt has experience creating content for, and managing, social channels for one of the most successful publications in the PR industry. What does #280characters mean for content marketers on Twitter?

Social Media 0

Social Media Content Marketing Media Marketing 0

Prowly

FEBRUARY 20, 2019

The marketing world is one of the most rapidly changing industries, with content marketing leading the pack. To stay more competitive in the market, it is imperative to keep updated on the latest trends and techniques in the digital marketing industry.

Content Marketing 131

Content Marketing Trends Marketing Industry 131

Onclusive

DECEMBER 28, 2021

Read the full State of The PR Industry Report: A Look Back at 2021 to learn more about the opinions, practices and realities of your industry peers and senior-level executives. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221

Industry Agency Reputation Crisis Management 221

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Communications Reputation 221

Contently - Strategy

DECEMBER 19, 2022

In any given week, most content marketing teams have a mountain of radically different outputs they’re working on: a webinar for the lead generation team and an SEO pillar page, a thought leadership byline for media placement, and email copy for a drip campaign… the list goes on. Content request evaluation.

Content Marketing 80

Content Marketing Marketing SEO Creativity 80

Sword and the Script

OCTOBER 15, 2020

Because I’m interested in it, I study the market almost daily and I’ve worked with many solution providers in legal tech – enough to make some important observations about content marketing. And the six tips? And the six tips? I’ve embedded such a tweet below to make it easy. Give our services a try.

Content Marketing 108

Content Marketing Marketing Social Media Pitching 108

Sword and the Script

AUGUST 27, 2019

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. So, what is content marketing?

Content Marketing 103

Content Marketing Marketing B2B Analytics 103

Business Wire

NOVEMBER 4, 2019

The public relations industry has always been a text-based business.

Content Marketing 330

Content Marketing Marketing Publicity Industry 330

Contently - Strategy

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. One big pain point: SEO.

Content Marketing 104

Content Marketing SEO Marketing Google 104

Prowly

SEPTEMBER 19, 2017

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

Content Marketing 223

Content Marketing Marketing Industry How To 223

Contently - Strategy

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Now’s not the time to pull back.

Content Marketing 109

Content Marketing Marketing Strategy Consumer 109

Agility PR Solutions

AUGUST 20, 2020

PR is a gender-unbalanced industry, as we know, when it comes to sheer numbers in the workforce compared to pay equity and leadership presence—but it’s not the only comms space with such issues. The post Gender pay gap persists in content marketing—men are earning 5 figures more than women appeared first on Agility PR Solutions.

Content Marketing 120

Content Marketing Marketing Leadership Industry 120

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 125

Content Marketing Marketing Pitching Media Relations 125

Onclusive

JANUARY 31, 2018

To be successful in the New PR is to identify the intersection of positioning and content marketing. Building the Narrative & Content Marketing. Once you have your narrative, it’s time to activate your narrative in the market. This is content marketing.

Content Marketing 191

Content Marketing Marketing Brand Branding 191

5W PR

MARCH 27, 2023

From making sure the content is aligned with the brand’s values to obtaining legal rights and giving credit where it is due, failing could lead to legal/reputational issues. Using User-Generated Content Beauty brands can leverage a user-generated content marketing strategy to enhance sales and brand recognition.

Industry 88

Industry Social Media Brand Branding 88

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Axia PR

SEPTEMBER 15, 2021

Currently, content marketing is one of the most talked about marketing strategies in the industry. Creating great content is the foundation of many promotional strategies, such as search engine optimization, email marketing, organic traffic generation, and more.

Content Marketing 62

Content Marketing Marketing Engineering Strategy 62

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 88

Content Marketing Marketing SEO Social Media 88

Inbound PR

JANUARY 24, 2020

But to achieve those professional goals, you'll have to be aware of what's going on in the industry and consider what might make your job easier or more difficult, what could be an opportunity or a thread. So what should you expect in the world of content marketing in 2020? Content Marketing Focus Areas in 2020:

Content Marketing 71

Content Marketing Infographics Trends Marketing 71

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Social Media 120

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Social Media 160

Sword and the Script

DECEMBER 26, 2017

First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Content Marketing Statistics.

Social Media 159

Social Media Content Marketing SEO Media 159

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Creativity Hotels 120

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications Crisis 75

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. Or, a face paint portrait of the exec leader who was recently recognized for a big industry award?

Content Marketing 117

Content Marketing Trends Marketing Social Media 117