3 approaches to marketing measurement

PR Daily

As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns are making an impact. Sauder offers three recommendations for improving marketing measurement.

How marketers are wooing consumers with augmented reality

PR Daily

In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions. Measure results.

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3 key metrics for measuring event marketing performance and ROI

Agility PR Solutions

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. Besides, events are a great opportunity for consumers to interact […]. Marketing Public Relations measurement

Marketing Tools to Measure Influencer Marketing Campaigns

5W PR

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. Goals should be measurable and specific.

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Report: Consumers want to be entertained on social media

PR Daily

Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. What is the role of social media marketing in 2019? What prompts consumers to follow your organization?

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Identify the “core measures.”

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Following is a list of 15 content marketing metrics that you should measure: 1.

Context in Marketing Campaigns, Mediums and Measurements [UML]

Sword and the Script

Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Today, marketing is not just communicating with a prospective buyer. 1) Context marketing campaigns. Your Marketing Predecessor was Probably a Hot Mess [UML].

4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Put consumers first.

Making marketing more measurable – the hacks that ensure your campaigns convert

Prohibition

The world of marketing looks very different from what it once was. Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult.

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Today’s communicators are re-examining measurement methods—what are they finding?

Agility PR Solutions

The post Today’s communicators are re-examining measurement methods—what are they finding? Marketing Public Relations measurement

Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance. The Benefits of PR Measurement Across Channels.

Measuring results—key performance metrics for personalized content

Agility PR Solutions

Consumers are harder to engage with today than ever before. Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. Marketing Public Relations measurement

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

It’s also amassing millennial and Gen Z users, who are attractive to marketers. Instead, select the channels and formats that will most effectively reach your target audiences and help you achieve your PR and marketing goals. MEASURED THOUGHTS.

Why We Need a New Way to Measure Earned Media

Cision

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. How Mature Is Your Earned Media Measurement Strategy?

6 metrics to track when measuring digital PR

PR Daily

One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape. Ilana Plumer is the senior director of marketing at RelationEdge. The post 6 metrics to track when measuring digital PR appeared first on PR Daily.

Why and how you should measure brand perception

PR Daily

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. Marketing

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Brand Community Content Marketing Media Relations News Public Relations

Marketing Measurement: Collect Data First, Ask Questions Later

Cision

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything. Understanding Each Form of Total Marketing Measurement.

How can PR pros respond to declining consumer trust?

PR Daily

But its because programs are based in measurable objectives and media relations is but a tactic within a larger context. Referral traffic from publications can, if it’s the right audience, create measurable impact for awareness and even lead generation.

Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right. With appropriate measure, the value of PR continues to speak for itself.”.

4 Ways to Measure Podcasting Success

Cision

Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Best Practices Featured content marketing measurement podcast

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Align your goals with consumer needs.

A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

How marketers can connect with mobile-focused consumers

PR Daily

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. Mobile marketing comes into play most when consumers take action.

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Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. MEASURED THOUGHTS. That lack of trust extends from consumers’ to employees’ fears.

3 Tips for Building a Measurement Strategy

Cision

Today, consumers make an average of six to eight touches before they make a purchase. Here are three tips to help your brand set itself up for measurement success. Data management is one of the most time-consuming tasks for communication professionals and marketers.

Free White Paper! Measure PR Using Multi-Touch Attribution

Cision

Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand.

Study: Marketers struggle to prove social media ROI

PR Daily

A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block.

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5 Steps to Make Your PR Measurement More Impressive Than Just Impressions

PRSay

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house.

Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

PR Daily

Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. . Asked whether they minded delivery drivers stealing their fries or other menu items, consumers’ average response notches an 8.4

Three Signs You Should Invest in Measurement Tools

Shift Communications

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. Here are a few of those questions you’re likely to hear if you don’t have a measurement plan: “What is the real impact of a media hit?”.

America’s most trusted consumer brands for 2019—see all the winners

Agility PR Solutions

In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones.

Study: Consumers favor magazine ads over video

PR Daily

Despite that, when it comes to consumer packaged goods, a decade’s worth of data show that magazine ads are providing brand managers’ their biggest “return on ad spending.” Here are a few details, and how they might relate to your marketing efforts: Pricing makes a difference.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well.

Report: 47 percent of content marketers struggle to measure ROI

PR Daily

If content is king, marketers are making sure it stays on the throne. Most B2C marketers use content marketing (86 percent), and 60 percent said that their organizations are highly committed to using the strategy—the same amount as in 2016. Content marketing hurdles to overcome.

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. As you can imagine, Snapchat measurement is not straightforward.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? In an age of constant security breaches and data privacy concerns, most consumers recognize this. MEASURED THOUGHTS.

How an Influencer Marketing Agency Can Help Businesses Grow 

5W PR

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach.