Marketing Tools to Measure Influencer Marketing Campaigns


Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. Goals should be measurable and specific.

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Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR


Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Following is a list of 15 content marketing metrics that you should measure: 1.

Using PR To respond to declining consumer trust


Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right. With appropriate measure, the value of PR continues to speak for itself.”.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Identify the “core measures.”

Bringing PR Measurement Into the Digital Era


Read on to learn more about how PR can bring measurement into the digital era. The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance. The Benefits of PR Measurement Across Channels.

How can PR pros respond to declining consumer trust?

PR Daily

But its because programs are based in measurable objectives and media relations is but a tactic within a larger context. Referral traffic from publications can, if it’s the right audience, create measurable impact for awareness and even lead generation.

4 Ways to Measure Podcasting Success


Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Best Practices Featured content marketing measurement podcast

Marketing Measurement: Collect Data First, Ask Questions Later


As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything. Understanding Each Form of Total Marketing Measurement.

Why and how you should measure brand perception

PR Daily

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. Marketing

Context in Marketing Campaigns, Mediums and Measurements [UML]

Sword and the Script

Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Today, marketing is not just communicating with a prospective buyer. 1) Context marketing campaigns. Your Marketing Predecessor was Probably a Hot Mess [UML].

Free White Paper! Measure PR Using Multi-Touch Attribution


Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand.

Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. So why are you measuring in that way?

3 Tips for Building a Measurement Strategy


Today, consumers make an average of six to eight touches before they make a purchase. Here are three tips to help your brand set itself up for measurement success. Data management is one of the most time-consuming tasks for communication professionals and marketers.

How marketers can connect with mobile-focused consumers

PR Daily

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. Mobile marketing comes into play most when consumers take action.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are.

How to identify meaningful marketing metrics

PR Daily

Marketing campaigns sink or swim based on data. The big question for marketers, is, which metrics matter most? If you feel lost in a sea of datapoints and measurements, don’t fret. Create a measurement framework that can highlight short- and long-term revenue generation, and be flexible enough to tailor your reports based on what your bosses (or clients) value. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ].

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Study: Consumers favor magazine ads over video

PR Daily

Despite that, when it comes to consumer packaged goods, a decade’s worth of data show that magazine ads are providing brand managers’ their biggest “return on ad spending.” Here are a few details, and how they might relate to your marketing efforts: Pricing makes a difference.

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Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. The digital landscape is constantly changing, so it’s the marketers who are up to speed on the latest trends and best practices that stand the best chance of success.

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well.

PR Measurement Advice From The Client

Mindful Marketing

I started my PR and marketing career almost 15 years ago. This was PR measurement. It measured activity against strategic objectives, it showed progress towards goals, and it provided hard data to support the impact of media coverage. By Seedepth. GUEST POST By Mikala Vidal.

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact


This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Insights Featured Earned Media measurement insights cision communications cloud

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. As you can imagine, Snapchat measurement is not straightforward.

Study: Consumers engage with only half of brand content

PR Daily

Content marketing continues to be seen as leading edge by many pros, but how effective is it? In its “ Content Engagement Report ,” BrightEdge looked at one key stat that marketers go to in order to understand how their content is performing: engagement.

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Smart Measurement For Creative People

Waxing UnLyrical

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Set a clear, measurable goal.

Infographic: 10 ways tech is transforming digital marketing

PR Daily

Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire. However, many marketers struggle to keep up with the these innovative tactics.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources. Marketing Automation.

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Report: 47 percent of content marketers struggle to measure ROI

PR Daily

If content is king, marketers are making sure it stays on the throne. Most B2C marketers use content marketing (86 percent), and 60 percent said that their organizations are highly committed to using the strategy—the same amount as in 2016. Content marketing hurdles to overcome.

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Brand Community Content Marketing Media Relations News Public Relations

Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. How did you measure the effectiveness of the campaign?

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”


The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.

How to optimize your content based on consumer behavior

PR Daily

Even with all the evidence that content marketing works, it still can be a challenge to sell its effectiveness to your organization and clients. After your company has committed to a content marketing strategy, it also becomes necessary to ensure that you’re getting the most out of it.

4 ways to measure brand journalism results

PR Daily

For decades, impressions and advertising value were the staples of PR measurement. This is the single mandate: Put your goals and measurement techniques in place before starting your campaign. Traditional PR measurement.

3 hot marketing trends for 2019

PR Daily

The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out. Thankfully, marketers have several tools and resources to help them succeed. Here are three trends to include in your marketing campaigns this year: 1.

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Video: The Future of PR Measurement With Kevin Akeroyd


The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do.

PR Measurement: How to Track Inbound Traffic from a Press Release

Business Wire

Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated. Also, some consumers still enjoy typing a company name into the search bar vs. clicking a link. Are you activating the right markets?

6 keys to successful social media measurement

PR Daily

Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals.

How Cision® Impact Measures Earned Media

Beyond PR

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? .

How to measure your social media reach

PR Daily

One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. One accurate measurement is worth a thousand expert opinions.

Measure PR Goals that Drive Real Business Results


The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Increases in the qualified leads in your email marketing database.