Free White Paper! Measure PR Using Multi-Touch Attribution
MAY 28, 2015
Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand. Consequently, marketers and PR professionals should reassess how they measure PR. Measure the impact of one channel on another. Want to become a measurement master?