5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Savvy PR people use all available resources to showcase new research studies, data, and trends. PR teams should organize their contacts by vertical, separating outlets and reporters based on recent coverage.

Privacy 294

Privacy Media Telecommunications Conference 294

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

AUGUST 18, 2023

Develop unique and flavorful mocktail recipes or partner with local beverage companies that specialize in creating non-alcoholic options. By aligning a brand with these initiatives, companies can gain visibility among individuals actively seeking resources and support for their Sober Curious lifestyle.

How To 78

How To Resources Storytelling Community 78

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Nice to see a local company doing that here in Minnesota. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a result, this has transformed the determinant of success, in PR and communications, from financial resources to niche targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PR Fuel

APRIL 28, 2022

Since these consumers already have an interest in your offerings, they’re more likely to consider your products or services. Traditional marketing materials like billboards and flyers can appear in front of any local consumer. These consumers don’t always want or need your products or services, though.

Writing 99

Writing SEO Consumer Crisis 99

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven?

Brand 136

Brand Branding Local Hotels 136

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Prohibition

JULY 7, 2023

The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers. Through effective messaging and proactive media relations, the agency successfully restored the company’s reputation and rebuilt consumer trust.

Agency 62

Agency Case Study How To Crisis 62

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Not really.

Internal 60

Internal International Resources Banking 60

Cision

NOVEMBER 28, 2017

For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. It might seem like it’s overstating the case, but it isn’t.

Small Business 245

Small Business Media SMB Pitching 245

ReimaginePR

MARCH 25, 2020

It’s practically impossible to begin planning past the subsequent day until you have the capability to speed your students, which is a time-consuming procedure, even if things go easily. Human resources are among the most crucial assets of an organization. Each day contains hiking and games.

Agriculture 120

Agriculture Education Local Resources 120

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. In Asia, their TV channel reaches 15 million affluent consumers every month and the viewers tend to spend more time watching CNBC than any other international news channel. .);

Internal 152

Internal International Media Pitching 152

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Live reporting is unscripted — it doesn’t go through a copy editor. What is the wackiest story you have covered?

Meeting 98

Meeting Media Print Enterprise 98

Cision

JANUARY 15, 2016

So where do consumers place their trust? Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? While budget and resources may also have a large say in how you approach content creation, make sure you focus on your target audience, too.

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. Do you have employee resource groups or other affinity organizations for diverse staff? Speak out against anti-LGBTQ efforts at the local, state and national level — This means advocating for our humanity not just when it’s convenient, but when it’s necessary.

Employee 201

Employee Community Leadership Enterprise 201

Communications Conversations

JANUARY 20, 2022

I see 3 big reasons: 1 – Resources. Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. Locally, I’m a loyal listener of the Power Trip Morning Show. 2 – Audio isn’t as searchable as blog content. I listen every day.

Brand 113

Brand Branding LinkedIn Twitter 113

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. Relationships expand your reach, resources and opportunities.

Real Estate 120

Real Estate Agriculture Local Technology 120

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Our local partners knew the “lay of the land” and were cooperative on every level.

Local 120

Local Corporate Groups Ethics 120

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. How has the PR industry changed in relation to travel companies over the years? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

PR Fuel

OCTOBER 5, 2020

This makes it easier for your consumers to connect and engage with your product or service. Small businesses are integral parts of the local community. Get involved with local projects that tie to your brand and message. Support local not-for-profit organizations. But most do have time as a resource they can spend.

Small Business 52

Small Business Marketing Local Community 52

Deirdre Breakenridge

AUGUST 26, 2014

I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

Financial 52

Financial Media Analytics Data 52

Melissa Agnes

JULY 10, 2014

If you are searching for information about a local business, chances are you might go to Yelp.com or stumble upon Yelp reviews in a search about a business. By all means, Yelp is an overall great resource for consumers. In this same survey, 67% of consumers said they read up to six reviews about a business.

How To 200

How To Guidelines Wikipedia Policies 200

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. DarwinAI applied explainable AI technology to build new ways to identify COVID-19 infections faster.

Healthcare 52

Healthcare Small Business Resources Data 52

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Practical Law Construction

DECEMBER 1, 2021

Project teams and schemes are to collaborate to develop their commitment to climate action taking into consideration geographical location, business environment, scale and available resources. Very tricky and time consuming to pull together but I suspect the output would be welcome. Contract amendments, playbook or something else?

Construction 52

Construction Engineering Community Resources 52

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. The answers aren’t easy, or obvious.

Crisis 92

Crisis Marketing Healthcare Resources 92

PRSay

MARCH 23, 2018

Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. The middle of a crisis is the wrong time to find the right resources. People whose homes flooded were overwhelmed. Find your allies.

Corporate 108

Corporate Communications Crisis Management Crisis 108