Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Stephen Waddington

DECEMBER 30, 2019

It will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. Each corporate PRCA member will be expected to engage with a local school each year. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Be resourceful and respectful. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Employees and communities want to hear about the history of local companies, but companies don’t often devote the time, money or bandwidth to kick start the preservation of their legacy.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

OCTOBER 12, 2017

We go in, we analyze, we advise and (hopefully) compel these marketers and sales professionals to fix what they can with the resources they have. Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior.

Marketing 53

Marketing Enterprise Print Film 53

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Video still requires substantial resources. Think about that for a minute. Blog posts. E-newsletters.

Consumer 104

Consumer Print Reddit Video 104

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. Audiences took full advantage of the wealth of local, national and international theatre and dance.”

Community 40

Community Print Twitter Creativity 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Also, take note of the stuff they’re searching for (or commenting about) that you haven’t written about yet (Google Site Search via Google Analytics, or monitoring your blog comments is your #1 resource here).

Media Relations 52

Media Relations Media Pitching Writing 52

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. If you’re looking for independent communications consultants to collaborate with, the best resource is the Solo PR Pro Find a Consultant feature. Website/Blog. Subcontractors.

Tools 78

Tools eBook Print System 78

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Satellite media tours make it easy to repurpose resources.

Strategy 40

Strategy Media Radio How To 40

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49

Flatiron Communications

AUGUST 26, 2018

Vanity Fair : $15/year print and digital. What’s more, many of these high quality print/digital news organizations serve as catalysts for coverage and conversation in social media and on national cable and broadcast TV (mobile or otherwise). The Los Angeles Times : $7.96/month month (after three month free trial). The Atlantic : $24.99/year

Journalism 38

Journalism Newspapers Media Print 38