Consumer Local Radio Resources 
5W PR
APRIL 9, 2019
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?
Communications Conversations
JANUARY 20, 2022
I see 3 big reasons: 1 – Resources. Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. Think about radio talk shows. Locally, I’m a loyal listener of the Power Trip Morning Show. I listen every day. Emotional connection.
Landis PR
APRIL 12, 2021
The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Oh, where to start?
Communications Conversations
JULY 14, 2016
Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. Prudential has public radio host and actress, Faith Salie hosting its 40/40 Vision podcast. Not really. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting.
Stephen Waddington
MAY 19, 2020
We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.
Mora Communications
OCTOBER 9, 2017
Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice.
Waxing UnLyrical
JULY 18, 2019
According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.
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