Tribe Builder Media

APRIL 9, 2019

Content marketing resources… lots and lots of resources —that’s how! Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Content Marketing Research and Statistic Resources.

Resources 65

Resources Content Marketing Marketing Leadership 65

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. Startup founders need to establish themselves as a resource with an interesting point of view. We work with businesses right out of beta all the way to the NYSE.

Consumer 131

Consumer Product Launch Agency Sports 131

Agility PR Solutions

MAY 12, 2021

The post New consumer trends put CMOs at risk of missing revenue targets appeared first on Agility PR Solutions. Insights […].

Trends 78

Trends Consumer Resources Data 78

Cision

SEPTEMBER 22, 2016

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

5W PR

OCTOBER 30, 2023

Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. This movement is guided by sustainability, resource efficiency, and ethical food production. By utilizing food items that would typically be discarded, upcycling helps divert edible resources from landfills.

Trends 78

Trends Agriculture Resources Consumer 78

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. In early 2019, Livongo began preparing to go public.

Case Study 367

Case Study Study Media Relations Media 367

Tribe Builder Media

APRIL 9, 2019

Content marketing resources… lots and lots of resources —that’s how! Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. Content Marketing Research and Statistic Resources.

Resources 40

Resources Content Marketing Marketing Leadership 40

5W PR

SEPTEMBER 13, 2023

With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience. This approach aims to provide consistent messaging, optimize resource allocation, and enhance customer experiences across the entire consumer journey.

Brand 78

Brand Branding Media Resources 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Especially for long-tail holidays like Thanksgiving and Christmas, it’s a bustling time for businesses, consumers, and the media.

Examples 293

Examples Consumer Software Analysis 293

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals.

Social Media 52

Social Media Consumer Brand Branding 52

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. Things will run more smoothly if the senior players agree about the program’s desired outcomes and are willing to commit their most precious resource when it makes sense – the time and thought capital of their key players.

Agency 333

Agency Internal International Resources 333

Agility PR Solutions

MARCH 15, 2022

With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way.

Creativity 164

Creativity Strategy Small Business Travel 164

PRSay

APRIL 9, 2024

Comms pros can find more resources on the topic here. Further discussions inspired a first-of-its-kind guide titled “ Tackling Misinformation: The Communications Industry Unites ,” a collection of perspectives, data points, analyses and resources that PRSA released on April 8.

Education 92

Education Resources Interviews Study 92

Polaris

NOVEMBER 28, 2014

Here are 7 steps to creating buyer personas to help build your consumer brand. In the tax software example, the consumers are men and women age 25+ who purchase software to prepare their personal taxes, small business owners who do their own returns and the bookkeepers and accountants who prepare tax returns. 1: Segment your audience.

Consumer 154

Consumer Brand Branding Software 154

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Customer education Provide educational resources to help customers make informed decisions.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Mindful Marketing

OCTOBER 17, 2020

Brand Confusion : In keeping with the prior point, brands carefully choose their spokespeople and dozens of other identity-defining elements in order to position themselves precisely where they’d like to be in consumers’ minds relative to the competition.

Consumer 68

Consumer Viral Video Social Media 68

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Researching industry trends Stay abreast of the latest trends in the consumer electronics industry. Budget constraints CES participation can be resource-intensive.

How To 78

How To Analysis Resources Trends 78

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

Remote PR Jobs

FEBRUARY 16, 2023

This provides customers with faster resolutions while freeing up human resources for other tasks within the company. AI can help identify trends in consumer behavior, which can be beneficial for professionals to craft more effective campaigns that target specific audiences based on their interests and needs.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

JANUARY 7, 2021

While attention spans continue to decrease and consumer eyes are focusing on the shorter format of social media, many resource-constrained media outlets are hunting for supplementary material to accompany their content. In this case, […].

Content Marketing 170

Content Marketing Brand Branding Marketing 170

Agility PR Solutions

MAY 9, 2023

Sustainability is a rising concern for businesses and consumers, due to climate change, resource depletion, and environmental degradation. Companies are recognizing the importance of integrating sustainability into operations and communication strategies, especially in public relations.

Resources 86

Resources Reputation Consumer Strategy 86

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. In early 2019, Livongo began preparing to go public.

Media Relations 195

Media Relations Case Study Media Study 195

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Unique Ways PR Pros Can (and Should) Consume News “One of the best and easiest ways to position executives as thought leaders,” says Colleen O’Connor, “is by taking advantage of relevant news stories as soon as they break.” Looking for even more newsjacking resources? The post What is Newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

Konnect Agency

AUGUST 16, 2019

The shower was organized by Big City Moms , a platform which serves as a resource for new and expectant moms. A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products.

Consumer 40

Consumer Product Launch Retail Agency 40

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign. Brands can engage with consumers through user-generated content.

Consumer 88

Consumer Video Social Media Community 88

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers.

Data 156

Data Study Ethics Resources 156

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As the name suggests, Marketing Land has a heavier focus on marketing tech (martech), but it’s still a valuable resource for news. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Using Fact-Checking Resources There are many resources available online for fact-checking information.

Brand 88

Brand Branding Crisis Communications Reputation 88

5W PR

FEBRUARY 29, 2024

This trend underscores a growing consumer appetite for seamlessly integrated tech in domestic spaces, emphasizing convenience, efficiency, and an elevated living experience. This emphasis on sustainability reflects a broader industry acknowledgment of the importance of resource-efficient thinking and sustainable production practices.

Trends 78

Trends Technology Consumer Resources 78

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. Overall, consumers had the highest impact globally on other consumers.

Consumer 65

Consumer Corporate Employee Social Media 65

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397