ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. Many journalists won’t write these types of stories without participation from both parties. Influencer content isn’t just for consumer brands.

Case Study 390

Case Study B2B Study Interviews 390

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We You can watch the playback on LinkedIn here.

Communications 72

Communications Guidelines Technology Tools 72

Konnect Agency

AUGUST 10, 2022

A solid thought leadership content strategy is more than just writing a few articles, it’s about connection and providing value to your audience through various mediums and efforts. With so many platforms, post topics, and algorithms to manage it can quickly become a time-consuming part of your day.

Leadership 98

Leadership Social Media Agency Strategy 98

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. I’m writing a book on influencer marketing so part of it is R&D. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Instagram 214

Instagram B2C YouTube Facebook 214

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. LinkedIn images. LinkedIn has always been recognized as a place of high-quality educational articles. Personalization. B2B platforms. Thumbnail unification.

Social Media 156

Social Media Trends Media Instagram 156

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Social Targeting on LinkedIn.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 127

Publicity Small Business Trends Leadership 127

Communications Conversations

AUGUST 27, 2019

That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Stern + Associates

DECEMBER 8, 2022

As more consumers expect CEOs to speak out on key issues , it’s important to craft a strategy that accomplishes this in an authentic way that’s true to the brand. LinkedIn, for example, is a great place to share expertise, interact with industry peers and draw in potential new customers.

Social Media 85

Social Media Strategy How To Media 85

Sword and the Script

FEBRUARY 20, 2024

Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 105

Report Publicity Marketing Pitching 105

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome.

Tools 52

Tools Marketing Writing Resources 52

PRSay

SEPTEMBER 11, 2023

As a communicator, I’m excited about both the stories I get to tell about the ways Microsoft and our customers are leveraging AI, as well as the ways in which my colleagues and I can leverage AI for the more tedious or time-consuming tasks that pull us away from meaningful work.

Enterprise 183

Enterprise Tools Technology Privacy 183

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Cision

FEBRUARY 22, 2017

Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. Be sure to connect with them on Twitter and LinkedIn, and engage with them from time to time by interacting with their posts. Include it on your website or blog.

How To 245

How To Media Report Interviews 245

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. adults use mobile to consume news. ” – Owen Williams writing for TNW. should be able to influence how you consume media on them. LinkedIn Long-form Posts. In addition, long-form posts are eligible for promotion to the LinkedIn Pulse section of the site.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can use social media platforms, Google, LinkedIn, and online directories to build your list. Then, write a fresh release for that publication.

How To 96

How To Guidelines Writing Pitching 96

Cision

MAY 5, 2015

Write it down. Make content easy to find, consume and share. How do they consume and share content? They’re easy to create, share and consume. For example, the images you post on LinkedIn probably aren’t the same ones you’d post to Instagram. That may mean you’ll still write the white paper or case study.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 190

Writing Communications Marketing B2B 190

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Waxing UnLyrical

AUGUST 28, 2018

Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Writing in today’s digital landscape doesn’t have to be difficult. Set the stage.

Storytelling 105

Storytelling Case Study Writing Creativity 105

PRSay

OCTOBER 29, 2021

Consumers can smell it a mile away when it’s not real. How is that affecting your writing? Connect with him on LinkedIn. . Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? I think this is where authenticity comes into play.

Case Study 155

Case Study Nonprofit Corporate Tools 155

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. LinkedIn images. LinkedIn has always been recognized as a place of high-quality educational articles. Personalization. B2B platforms. Thumbnail unification.

Social Media 61

Social Media Trends Media Instagram 61

Inbound PR

NOVEMBER 20, 2018

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success. The news finds me on my Facebook, Twitter or LinkedIn feeds. We are addicted to our phones where we can get information 24/7 at our own pace depending on our own needs.

Analytics 48

Analytics Measurement Education LinkedIn 48

OnePitch

NOVEMBER 29, 2022

Bailey is a consumer news and money reporter for USA Today. She covers stories about travel, tech, and money specifically for consumers. Click to the right to follow Bailey Schulz on Twitter and LinkedIn. But for you to pass on it, or you to write the piece? That can include writing it as well. 00:03:47] BS: I do.

Pitching 77

Pitching Travel Writing Report 77

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The writing should move smoothly, so keep sentences short and snappy. Pay attention to the headline.

B2B 147

B2B Leadership Customer Service eBook 147

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Focus your research on competitors’ campaigns, websites, and LinkedIn pages. The success of your PR campaign largely depends on your press release writing talents.

Creativity 106

Creativity Data Measurement Product Launch 106

PRSay

SEPTEMBER 20, 2019

A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.” As Gallup writes, “Employees are consumers of the workplace. And this makes a significant impact. The study shows this ultimately impacts the bottom line.

Internal 126

Internal International Communications Strategy 126

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. 10 on LinkedIn. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. Organize before you write. What’s your way in?

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Audio is changing how we search for – and consume information.

Technology 167

Technology Publicity Software Pitching 167

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine.

Industry 316

Industry Travel Fashion Tourism 316

Communications Conversations

FEBRUARY 8, 2018

How to: Write Foursquare tips on behalf of brands with multiple locations. How many executives don’t even have a LinkedIn profile! LinkedIn beefs up platform: But will you spend more time there? What was LinkedIn known as in 2013? Fast forward to 2018 and LinkedIn is a completely different social media platform.

Social Media 60

Social Media Trends LinkedIn Media 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way.

Pitching 136

Pitching Tools Agency Resources 136

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

APRIL 19, 2022

Lots of ghostwriters work with CEOs to write LinkedIn updates. Lots of brands are doing this on LinkedIn. If there is a reporter that you think would be interested in covering your company – chances are they are writing articles of interest to your customers and prospects. Consumer brands do this all the time.

B2B 102

B2B Twitter Brand Branding 102

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105