The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Get Prospect syncs up with your LinkedIn to help find contacts’ email addresses. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Get Prospect syncs up with your LinkedIn to help find contacts’ email addresses. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social.

Tools 71

Tools Blogging Pitching Google 71

Stephen Waddington

MARCH 24, 2019

Google+ will close to consumers on 2 April. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. The CIPR #AIinPR panel is working on a project to do the same for AI tools for marketing and PR. ?? You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. B2B prospects consume 11 or more pieces of vendor content. Some 13% say they consumed 20 or more pieces of content, while another 13% consumed 50 or more pieces of content. Source: PR Tech Sum July ).

Survey 176

Survey Marketing B2B Study 176

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social.

Tools 62

Tools Blogging Pitching Google 62

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. Also important?

Survey 136

Survey How To Construction Data 136

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Marketing is always changing to meet consumer demands. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

MaccaPR

JULY 23, 2014

Develop visuals that are relevant to current events and consumer taste. Consumers love short and punchy. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. 9 Amazing Things Marketers Can Do With LinkedIn from Maccabee Public Relations.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

OCTOBER 17, 2016

Write, Tell and Show Your Sustainability Story. Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. Consumers of content - whether. Your blog authors - if identified by name - can serve that same purpose.

Blogging 48

Blogging Employee Corporate Google 48

MaccaPR

OCTOBER 26, 2015

To understand the seismic impact of consumers opting out of advertising online, we spoke to Kathleen Petersen (left), media director with the Minneapolis digital marketing agency Nina Hale, Inc. Think of what you’re asking for,” Petersen writes in her post. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Great listening skills, strong research abilities, and excellent writing skills. Connect with Tina McCorkindale on LinkedIn and Twitter. Which talent would you most like to have?

Conference 40

Conference Meeting Case Study Film 40

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. And what about LinkedIn posts? All communication teams are striving for the attention of the fickle consumer. It is simple: participants first write their ideas without discussion on Post-it notes. Share it with your network: Tweet now – Share on LinkedIn now.

How To 60

How To Software System Employee 60

The Proactive Report

AUGUST 5, 2016

It should be taught along with writing, in all PR classes. They dig through LinkedIn and blogs for experts and sources. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Waxing UnLyrical

OCTOBER 19, 2015

Why: “Maybe you have some great things to say yourself, but you’re just not able to connect with your audience—and now you’re losing them,” writes Sujan Patel as he shares tips that will “make any story a story worth sharing.” A Visual Guide to Telling Compelling Stories for Your Brand [Infographic].

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

SEPTEMBER 28, 2015

There are transparency issues and then the age-old concept of utilizing agencies as just implementation partners, which in my opinion is a shame,” writes Pulkit Srivastava. Public relations in India: Climbing up the value chain [infographic]. Twitter Facebook Google+ LinkedIn Monday Roundup: the Indian Scene.

Infographics 40

Infographics Television Conference Writing 40

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. As of this writing, Dell has implemented over 549 ideas provided by its fans! Visually appealing.

Brand 40

Brand Branding Video Community 40

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Repurpose it into an interesting Twitter or Reddit thread, LinkedIn post , or Instagram carousel.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. It might get you many hits today, but repurposing it to an excellent LinkedIn post a week later might not get you the same results if you had posted about it in real-time. But simply transcribing your podcast or writing show notes won’t cut it.

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. He loves to write about technology, startups, entrepreneurship and business. Connect with him via LinkedIn and Twitter.

Content Marketing 74

Content Marketing Marketing Web SEO 74