Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future.

Social Media 156

Social Media Trends Media Instagram 156

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison.

Exercises 130

Exercises Social Media Television Comparison 130

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Bank, Capital One and TD Bank discover ways to motivate consumers to act. How can financial services organizations use social media to differentiate and build relationships? Barbara Rozgonyi on Clubhouse. Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. For an influencer marketing investment to pay off, there must be a line between the influencer’s content and an actual behavior by the target consumers.

Fashion 180

Fashion Instagram Measurement YouTube 180

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 119

Social Media Conference Media Corporate 119

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal.

Film 160

Film Video Community Social Media 160

Stern + Associates

DECEMBER 19, 2022

While the most recognizable platform businesses like YouTube and LinkedIn are consumer-focused, through his current research with the MIT Initiative on the Digital Economy , Parker says a shift is coming. Pointing to companies like Salesforce and SAP, he calls B2B platforms “the next emerging area for platform competition.”.

System 62

System Technology Engineering Data 62

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. As consumers of information need to understand that. That was my first exposure into the communications world. I started looking, and was very interested in Arkansas and Walmart.

Ethics 80

Ethics Data Crisis Apparel 80

Cision

APRIL 21, 2015

The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. From interns to executives, everyone has some writing skill, but many have never put together a professional video.

Video 120

Video Brand Branding Trends 120

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. as an internal gut check. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

Sword and the Script

JANUARY 5, 2021

However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere.

Pitching 150

Pitching YouTube Community Company 150

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. Today, anyone with a computer, phone, or YouTube channel can be a media source.

How To 120

How To Marketing YouTube Study 120

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future.

Social Media 61

Social Media Trends Media Instagram 61

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? This is regulated by international conventions and laws. You can also watch the whole interview on youtube. Regardless, AI has brought us new concerns which are mainly related to copyright and the credibility of information.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Snapchat (which resulted in 1.4

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”.

Software 154

Software Tools Print Technology 154

Shift Communications

JULY 25, 2016

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. Consumers know brands ultimately only want one thing. So when they do pander to consumers, it’s easy to forget that it’s paid adverts. Why are influencers so important?

Social Media 60

Social Media Media Television Print 60

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. Their knowledge, personality and skills have an impact on consumer purchase behavior.

Brand 40

Brand Branding Local Instagram 40

Critical Mention

AUGUST 6, 2020

Local & International Contacts. Many organizations sell products or services that appeal to consumers all across the world. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

5W PR

NOVEMBER 9, 2017

Influencer marketing is a very popular form of getting product in front of consumers, and is quickly becoming an increasingly crowded and competitive space where brands can shine. It’s been fragmented as the average consumer has become increasingly unique. MM impressions and 19K+ engagements on social. Is it a boost in followers?

Marketing 95

Marketing SEO Creativity YouTube 95

PRSay

NOVEMBER 5, 2018

Audiences around the world now consume video on the platforms they prefer, making syndication an essential skill to master. Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event. Exposure: Don’t wait for audiences to access your video or webcast through an email link or via your website.

Video 117

Video Communications Strategy Product Launch 117

Shift Communications

APRIL 27, 2015

For marketers with a strong international presence, this is good news. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. Load a video to both Facebook and YouTube.

Mobile 60

Mobile Facebook YouTube Video 60

Bianchi Biz Blog

OCTOBER 18, 2021

My start was 26 years ago, when I went to the Car and Driver offices in Ann Arbor and soon after became a road warrior (intern) who started making small contributions to the magazine, and then the year after, when I was a lowly reporter at Autocar. Top Electric Vehicle (EV) YouTube Influencers. You can follow Bengt on Twitter: ben_gt.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Automotive Media Journalism 74

OnePitch

MAY 31, 2022

I basically talk about how affordability impacts consumers, or how the market is changing and how it will go on to affect consumers in the long run. . [00:02:29] Yeah, and I interned a bit at CBS. . [00:02:16] AL: Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market.

Real Estate 52

Real Estate Pitching Data LinkedIn 52

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Oftentimes, offices are less occupied when the holidays are around the corner.

Publicity 74

Publicity Employee Analysis Radio 74

Karen Freberg

SEPTEMBER 9, 2019

We have seen somewhat of an established presence already setting in with the major platforms such as Facebook, Twitter, YouTube, Instagram, and others. Instagram or YouTube) or making sure they have a designated place for their personal brand hub (ex. Creating ads.

Case Study 49

Case Study YouTube Video Trends 49

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. The fourth way to generate ideas is through intentional internal conflict.

Creativity 96

Creativity Product Launch Examples Energy 96

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. “If

Film 48

Film Marketing YouTube Advertising 48

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Ethical Voices

NOVEMBER 7, 2022

I’ve been going to the Consumer Electronics Show. I’m seeing more and more of the larger business and consumer media are doing it. There are some folks that I follow on YouTube that I thought were just reviewing random things but are actually requiring, not just a sponsorship, but to be paid. Same thing with YouTube.

Ethics 82

Ethics Travel Writing YouTube 82

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. The fourth way to generate ideas is through intentional internal conflict.

Creativity 76

Creativity Product Launch Examples Energy 76

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70