Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. This new technology enables 24/7 availability. Brand humanization. Stories are omnipresent. Organize quizzes.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things.

Software 161

Software Tools Print Technology 161

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Welcome to 2021!

Pitching 154

Pitching YouTube Community Company 154

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. For an influencer marketing investment to pay off, there must be a line between the influencer’s content and an actual behavior by the target consumers.

Fashion 180

Fashion Instagram Measurement YouTube 180

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Bank, Capital One and TD Bank discover ways to motivate consumers to act. How can financial services organizations use social media to differentiate and build relationships? Barbara Rozgonyi on Clubhouse. Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal.

Film 160

Film Video Community Social Media 160

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace. Today, anyone with a computer, phone, or YouTube channel can be a media source.

How To 120

How To Marketing YouTube Study 120

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? This is regulated by international conventions and laws. You can also watch the whole interview on youtube. Regardless, AI has brought us new concerns which are mainly related to copyright and the credibility of information.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. This new technology enables 24/7 availability. Brand humanization. Stories are omnipresent. Organize quizzes.

Social Media 61

Social Media Trends Media Instagram 61

Bianchi Biz Blog

OCTOBER 18, 2021

My start was 26 years ago, when I went to the Car and Driver offices in Ann Arbor and soon after became a road warrior (intern) who started making small contributions to the magazine, and then the year after, when I was a lowly reporter at Autocar. Top Electric Vehicle (EV) YouTube Influencers. I’ve noted each of these.

Meeting 76

Meeting Report Automotive Media 76

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Snapchat (which resulted in 1.4

B2B 120

B2B B2C Facebook Storytelling 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek.

Meeting 75

Meeting Automotive Media Journalism 75

Shift Communications

APRIL 27, 2015

For marketers with a strong international presence, this is good news. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. Load a video to both Facebook and YouTube.

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. The fourth way to generate ideas is through intentional internal conflict.

Creativity 96

Creativity Product Launch Examples Energy 96

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. 53 percent of Millennials would rather lose their sense of smell than their technology. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication.

Conference 80

Conference Healthcare Marketing Crisis 80

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. My career has been about technology and about helping people make better decisions. I’ve been going to the Consumer Electronics Show. I’m seeing more and more of the larger business and consumer media are doing it. I’m a bicyclist.

Ethics 83

Ethics Travel Writing YouTube 83

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. The fourth way to generate ideas is through intentional internal conflict.

Creativity 76

Creativity Product Launch Examples Energy 76

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. “If

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

MAY 8, 2018

He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. At the Geneva International Motor Show (GIMS), he gave a coveted #firstlook at new vehicles like this one: Who the best influencers are for your brand will be contingent on your industry, target audience and campaign goals.

Marketing 45

Marketing Trade Shows Local B2B 45

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter. Finally, three months later, we got the interview on the books.

Print 60

Print Media Travel Wireless 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. With remote work and fully digital programming becoming commonplace.

Trends 407

Trends Communications Employee Corporate 407

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how. What qualities do they have?

Leadership 59

Leadership Social Media Creativity Ethics 59

Buzzstream

MAY 16, 2024

Google has the technology to find patterns and signals determining whether a link is bought or sold. Is this a time-consuming process? In both cases, this SERP includes virtually all YouTube videos. We chatted about internal linking with Positional’s CEO, Nate Matherson. I can go on, but you get the picture.

Blogging 62

Blogging Google SEO Writing 62

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Yellowdig is an internal collaboration tool. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit'

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 124

Privacy Google Advertising Advertising 124

PR in High Definition

JANUARY 8, 2018

But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers. We are not far off a major breakdown between consumer-business relationships at the rate we’re going.

Privacy 82

Privacy Brand Branding YouTube 82

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR technology. That is, yes.

Survey 124

Survey Measurement Public Affairs Storytelling 124

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. And how does a brand afford the fees and measurement costs associated with a broad international campaign? It even generated positive coverage in marketing media. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better. Know what you want to achieve from the onset.

Social Media 113

Social Media Media Infographics Community 113

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Information technology team. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. This number includes content creation, distribution, technology, and talent. Wealth Management.

Financial 111

Financial Industry Report Insurance 111