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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International. How do you balance the use of all these insights and technology throughout this process?

Travel 109
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Gen-Z : Many South Koreans in their 20s and 30s have travelled internationally and have substantial disposable income.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful.

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. Can you talk about the role technology has played throughout that journey? Short answer: both!

Data 78
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316