Infographic: How to respond to negative consumer reviews

PR Daily

How you respond to consumer reviews can be just as important as the review itself. According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business. The infographic lists several ways a business should respond to negative reviews.

Infographic: How mobile consumers use voice search

PR Daily

This infographic. To learn how you can take advantage of the rise of voice search, read the full infographic Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page. RELATED: Take your intranet from deserted document dump to a thriving network of messages ].

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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

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A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. Some 13% say they consume 20 or more pieces of content, while another 13% consume 50 or more pieces of content (click image for higher resolution).

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Infographic: How Generations X, Y and Z consume video

PR Daily

Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video. An infographic from Adweek breaks down how much each generation watches video content, as well as what video platforms they prefer and what types of videos they like to watch. Check out the infographic below for more: (View a larger image

Infographic: Content marketing tips for 2020 and beyond

PR Daily

This infographic from Grazitti Interactive shares some tips on how your content can cut through the noise and play an active role in the current crisis. With consumers at home, you’ll want to add some shoppable posts. With the wealth of consumer data available to you, make sure you are reaching the right consumer with the right message at the right time. To see all the insights, read the full infographic. Content Marketing Infographics

Infographic: Important retargeting statistics you should know

PR Daily

According to an infographic from Digital Marketing Jobs , the global average for shopping cart abandonment is higher than 77%. With retargeting, digital marketers can get their content in front of likely consumers and keep making the case for their product or service. The infographic offers key stats on retargeting, including: Some 78% of consumers believe personally appropriate content from a brand enhances purchase intent. Content Marketing Infographics Marketing

Infographic: The state of video marketing for 2020

PR Daily

Check out this infographic to learn how you can create and deploy content that wows your audience. According to this infographic from Depositphotos , 80% of marketers say video has helped them increase traffic to their website and generate leads. Top stats from the infographic include: Facebook ranks as the No. 1 social media platform for consumers to watch brand videos. The post Infographic: The state of video marketing for 2020 appeared first on PR Daily.

Infographic: Top graphic design trends

PR Daily

With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out. To learn how to implement these graphic design ideas into your website and offline materials, consider the full infographic. The post Infographic: Top graphic design trends appeared first on PR Daily.

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

With the rising importance of visuals and the need for brand managers to reach consumers directly online, social media video content might be an essential component of your strategy. They compiled some topline stats into this handy infographic. To see all the tips on how to embrace social media video, read the full infographic. The post Infographic: YouTube, Facebook Stories on the rise in 2020 appeared first on PR Daily.

Infographic: How to design infographics that attract new customers

PR Daily

Infographics do more than make overwhelming data more palatable. These popular visuals make the rounds on digital channels, and you can showcase your organization as an industry leader and build trust with readers by creating content that addresses consumers’ issues or concerns. This infographic from Spiralytics offers guidance for creating, distributing and repurposing infographics to maximize its marketing benefits.

Infographic: 8 tips for better customer service on social media

PR Daily

How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional. PR pros might not want to think that customer service falls within their sphere—but taking care of consumers online is a huge part of protecting your reputation. This infographic from Call Center Hosting shares eight tips for offering great customer service on your social media channels.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Remember that the content matters most, so if you can’t afford to hire professional infographic agencies, you can make your own using these affordable infographic tools and platforms. Step 2: Publishing the infographic.

Infographic: How much time we spend on social media

PR Daily

This infographic offers vital insights. This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. To see more about how consumers use social media platforms, consult the full infographic. The post Infographic: How much time we spend on social media appeared first on PR Daily.

Infographic: Why email shouldn’t be ignored

PR Daily

Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. This infographic from Time to Reply offers insights how email can still work for your organization. To learn more about how to make email work for your organization, read the full infographic. The post Infographic: Why email shouldn’t be ignored appeared first on PR Daily. Email Infographics Marketing

Infographic: Your Google My Business checklist

PR Daily

How do you ensure local consumers can discover your products and services? This infographic from Brafton shares the essential steps every organization should take to make sure they are discoverable to local patrons and would-be customers. . To learn more about creating your Google My Business profile, read the full infographic. The post Infographic: Your Google My Business checklist appeared first on PR Daily. Infographics PR Social Media

Infographic: 10 ideas for stellar marketing videos

PR Daily

This infographic from Yeah Local offers tried-and-true topics to get your video efforts started. Educate your consumer base with an on-camera tutorial. To see the different kinds of videos that could benefit your organization, consult the full infographic. The post Infographic: 10 ideas for stellar marketing videos appeared first on PR Daily. Content Marketing Infographics Visual & Video Communications marketing infographic video marketing

Infographic: What communicators should know about fonts

PR Daily

Which fonts are preferred by online readers and consumers? This infographic offers all the different attributes of a font and what designers and writers should know about each of them. To learn more about how fonts and typeface influence your brand and content, consult the full infographic. The post Infographic: What communicators should know about fonts appeared first on PR Daily. Infographics PR Visual & Video Communications Writing & Editing

Infographics: State of mobile marketing in 2020

PR Daily

Today, if you aren’t reaching consumers on their mobile devices, you are missing a key opportunity to make your case to a tuned-in audience. This infographic from AppAnnie shares bold stats about how mobile functionality is driving digital marketing this year. Consumers are seeking out new apps with record-breaking download numbers. To learn more, read the full infographic. The post Infographics: State of mobile marketing in 2020 appeared first on PR Daily.

Infographic: The benefits of purpose-driven marketing

PR Daily

The tactic—known as purpose-driven marketing—is also a great way to tap the millennial market, which often purchases from brands that support social issues they agree with, according to an infographic from Digital Marketing Philippines. The guide also asserts that it offers a great opportunity to boost brand reputation and trust in a time when consumer trust is dropping. Sixty percent of 16- to 34-year-old consumers are more likely to notice purpose-driven ads.

Infographic: The psychology behind online shopping

PR Daily

For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. What factors drive a consumer to choose your product or service out of the crowded online marketplace? That means knowing the customer journey inside and out and understanding consumers’ needs and preferences. This infographic from 16 Best offers insights on the psychological motivations for online shoppers.

Infographic: How to use emoji in your marketing messages

PR Daily

If consumers find you ridiculous, you could undermine your efforts, or even drive away potential buyers. This infographic from Campaign Monitor offers ground rules for communicators on using emoji in their messages. To learn more about how to use emoji to reach your target audience, read the full infographic. The post Infographic: How to use emoji in your marketing messages appeared first on PR Daily. Email Infographics Marketing Social Media Writing & Editing

Infographic: 8 writing tips to make you more efficient

PR Daily

Writing can be time-consuming. This infographic from GrammarCheck offers eight tips to help you eliminate inefficiency from your writing process. To learn more about how you can improve your writing chops, see the full infographic below. The post Infographic: 8 writing tips to make you more efficient appeared first on PR Daily. Infographics Writing & EditingYour writing will improve with practice—and with adherence to a few simple rules.

Infographic: 21 writing tips to add juice to your content

PR Daily

Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. However, your content must be easy to navigate, consume and share. This infographic from Manage Inbound offers 21 tips on improving your owned media so readers will click on and share your insights.

Infographic: Why your social media team must invest in video

PR Daily

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success. For more reasons to make video a central pillar of your content strategy—and tips for successful implementation—check out the full infographic.

Infographic: A blueprint for building the perfect PR strategy

PR Daily

According to an infographic from Media Update , savvy Pr pros should start by understanding who their audience is and tailoring their strategy to meet consumer needs. The full infographic dives into 10 steps PR pros should consider when planning their next campaign. For more tips to help you nail down a successful PR strategy, check out the full infographic. The post Infographic: A blueprint for building the perfect PR strategy appeared first on PR Daily.

Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers. As consumers have become more wary of marketing messages and overall public trust has dropped, marketers have to be clever to see wins on social media.

Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. This infographic from Point Visible shares just a few of the ways content marketing can boost the bottom line for many organizations. To learn more about how your content can reach new audiences and develop deeper relationships with your customers, consult the full infographic. Content Marketing Infographics Marketing content marketing infographic

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Tap into dedicated consumers in niche groups. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. As brand managers vie for the attention of distracted audiences, it’s important that ads and owned content occupy optimal positions to sway consumers making purchasing decisions. Serpwatch created this robust infographic with trends and statistics brand managers should be aware of when planning or updating their digital marketing strategy. Infographics Marketing digital marketing marketing infographic

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. Failing to execute a fully fledged campaign can lead to backlash, consumer mistrust and wasted money and effort. This infographic from Your Marketing Lady offers seven social media mistakes that brand managers should avoid. The post Infographic: Common mistakes to avoid in your social media strategy appeared first on PR Daily.

Infographic: The formula for a perfect explainer video

PR Daily

Often, a business or service exists to fill a specific consumer need. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic. The post Infographic: The formula for a perfect explainer video appeared first on PR Daily.

Infographic: Why marketing automation is an essential investment

PR Daily

As audiences become overwhelmed by marketing messages and digital overload, as email inboxes clog and as consumers question their brand loyalty, marketers need help. This infographic from Salesforce shows why marketing automation software has become such an important resource for overwhelmed marketing pros. To learn how marketing automation could help ease your workload and bolster your sales numbers, consider the full infographic.

Infographic: Trends that are shaping the social media landscape

PR Daily

Digital Marketing Philippines shares the tactics, strategies and content that brand managers should know and implement into their marketing strategies in this infographic. Ensure you’re being transparent when attempting to collect consumer data on social channels. Read the full infographic to learn more ways to knock your digital marketing out of the park. The post Infographic: Trends that are shaping the social media landscape appeared first on PR Daily.

Infographic: 5 go-to formats for your visual content

PR Daily

That’s one of the top-line facts that an infographic from Whisk Data uses to highlight the importance of visual components in your content marketing. The average reader takes 60 seconds to process 200–250 words, but the average marketer only has 10 seconds to grab a consumer’s attention. To make your case, use one or more of the five tactics laid out in this infographic. Infographics. Infographics Visual & Video Communications

Infographic: How to capture the Gen Z demographic

PR Daily

These young consumers are becoming ever more influential. For companies looking into the future, pulling in young consumers is essential. If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. Here are tips for how to earn their attention and loyalty.

Infographic: Do’s and don’ts for social media marketers

PR Daily

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Be prepared to field questions, concerns and criticism from your consumers. To learn more about what works and what irks on social media, consult the full infographic. The post Infographic: Do’s and don’ts for social media marketers appeared first on PR Daily. Reaching out through your preferred platforms comes with plenty of risks.

Study: What content do industry leaders consume?

PR Daily

Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. About half (49 percent) say they prefer news alerts, and 44 percent say they want to see infographics. Even though 44 percent rank infographics and interactive charts as preferred, 7 percent of respondents dismiss both content types. Your content is only as important as the person who reads it.

Infographic: What can help your content sizzle this year?

PR Daily

Most consumers don’t even mind marketing content, as long as it provides value. Three Girls Media provides the strategies and tactics that will help your content sing in 2019 in this infographic. The full infographic dives into these and other tactics that you should be employing to achieve content marketing success. The post Infographic: What can help your content sizzle this year? Content Marketing Infographics Marketing marketing infographic

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. As online platforms struggle to contain the spread of fake news and disinformation, as well as to respond to controversial content and hate speech, some consumers say they won’t forgive an organization’s misstep. In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand.

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. It can incorporate digital, print, video, interactive infographics, virtual and augmented reality, and more. Align your goals with consumer needs. Americans over the age of 50 are the 111 million consumers who spend $7.6