ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. It’s pure storytelling. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

Konnect Agency

JUNE 8, 2022

From keeping up with digital modernization, to correctly selling to your consumer, there’s much to consider during a website refresh or redesign. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design. Konnect’s website refresh focused on storytelling through simplicity.

Brand 52

Brand Branding Mobile Analysis 52

Cision

MAY 2, 2015

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR 20/20

FEBRUARY 21, 2017

infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. Industries will be able to better deliver their resources and intended messages to consumers in the form of new mediums. Focus on non-fiction storytelling. Don’t just provide consumers with a story.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 114

B2B Marketing Survey Software 114

PRSay

OCTOBER 2, 2019

CHALLENGE: Attracting media and consumer attention. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Amplify your news across social channels.

Local 72

Local Storytelling Infographics Resources 72

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.” Publication and promotion.

Media 120

Media Content Marketing Infographics Fashion 120

Beyond PR

JANUARY 3, 2017

Storytelling. Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. You can’t be too self-promotional, or they’ll tune you out. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Marketwired

JANUARY 5, 2016

A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Be a storyteller – a smart one. If you’re not taking it to task in your content marketing, you’re content won’t perform near as effectively as it could. Leverage micro-moments. Now is the time to create content with great intention.

Mobile 100

Mobile Content Marketing Survey Infographics 100

ReimaginePR

JULY 18, 2016

3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge!

Video 120

Video Infographics Brand Branding 120

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Data Whiz. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Data Whiz. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). And, they’re thinking about it as a multi-media hub. They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Cheers and happy reading! .

Case Study 44

Case Study Infographics YouTube Pitching 44

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40

Agency Real Estate Film Video 40

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. Humans can’t read a thousand releases a day. Humans can’t parse 205,000 news stories a day.

Analytics 60

Analytics Data Analysis Technology 60

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Develop visuals that are relevant to current events and consumer taste. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Google+ will close to consumers on 2 April. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. Jonathan Hill hit reply when he received my letter a couple of weeks ago. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement.

Media Relations 115

Media Relations Media Print Newspapers 115

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Everyone agrees that visual content is a major media trend that will continue to have prominence. TechCalendar. Setting up specific Goals in GA can do this.

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60