PR Daily

NOVEMBER 25, 2019

How you respond to consumer reviews can be just as important as the review itself. According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business. The infographic lists several ways a business should respond to negative reviews. 10-11 in New York City for our Writing & Content Creation Conference ].

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Infographics Consumer How To Reputation 129

PR Daily

JANUARY 14, 2020

Your writing will improve with practice—and with adherence to a few simple rules. Writing can be time-consuming. That’s why it is so important to follow a writing process to streamline your creative impulses. This infographic from GrammarCheck offers eight tips to help you eliminate inefficiency from your writing process. Key tips include: Start writing after your research and outline are completed. Don’t edit while you write.

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Infographics Writing Conference Creativity 112

PR Daily

FEBRUARY 26, 2019

Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. However, your content must be easy to navigate, consume and share. FREE GUIDE: 10 ways to improve your writing today ]. Write a compelling introduction to engage your readers.

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Infographics Writing SEO Engineering 125

PR Daily

DECEMBER 27, 2018

This guide can help you write content that encourages consumers to act. Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. An infographic from Koeppel Direct shares messaging tactics that will help you receive an immediate response to your marketing copy. Marketing Writing & Editing

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Writing Infographics Radio How To 131

PR Daily

SEPTEMBER 13, 2018

Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. An infographic. Some of the tips include: Explain how your product or service provides value to consumers—but be brief. For more ways to ensure your copy is encouraging readers to respond immediately, check out the full infographic below

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Writing Infographics Radio Consumer 103

Business Wire

FEBRUARY 21, 2017

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. This is why, when it comes to news releases, you write your headline after you write your news release.

Writing 239

Writing Report How To Mobile 239

PR Daily

AUGUST 22, 2019

Which fonts are preferred by online readers and consumers? This infographic offers all the different attributes of a font and what designers and writers should know about each of them. To learn more about how fonts and typeface influence your brand and content, consult the full infographic. The post Infographic: What communicators should know about fonts appeared first on PR Daily. Infographics PR Visual & Video Communications Writing & Editing

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Infographics Communications Fashion Print 131

PR Daily

SEPTEMBER 16, 2019

These young consumers are becoming ever more influential. For companies looking into the future, pulling in young consumers is essential. If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

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Infographics YouTube How To Consumer 119

PR Daily

MARCH 24, 2019

A flashy new website must feature high-quality writing, or visitors won’t stick around for long. As more and more consumers are discovering new products online, and as shoppers trade malls for virtual retail experiences, an organization’s physical façade has manifest itself in a new form: the written word. Specifically, customers are reading what you write about yourself on your website. The post Infographic: How to craft captivating online content appeared first on PR Daily.

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Infographics Enterprise How To Retail 110

PR Daily

DECEMBER 23, 2018

This infographic outlines missteps to avoid. Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach. Make sure you’re avoiding the following writing flubs: 1. You might think your writing is excellent, but everyone makes mistakes.

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Writing Infographics Case Study Data 126

PR Daily

APRIL 28, 2019

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Tap into dedicated consumers in niche groups. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

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Infographics Viral SEO How To 130

PR Daily

AUGUST 27, 2019

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Be prepared to field questions, concerns and criticism from your consumers. To learn more about what works and what irks on social media, consult the full infographic. The post Infographic: Do’s and don’ts for social media marketers appeared first on PR Daily. Reaching out through your preferred platforms comes with plenty of risks.

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Infographics Social Media Marketing Storytelling 131

PR Daily

NOVEMBER 26, 2019

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Remember that the content matters most, so if you can’t afford to hire professional infographic agencies, you can make your own using these affordable infographic tools and platforms. Step 2: Publishing the infographic.

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Infographics Pinterest Tools Google 122

PR Daily

JULY 11, 2019

As more shopping moves online, businesses must find a way to grab consumers where they are. This infographic shares strategies for helping new audiences find your products and services. This infographic from Brian Downard details seven strategies that can immediately start to increase your audience and customer base. To learn all the ways you can expand your online following, read the full infographic.

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Infographics Engineering Strategy Google 95

Cision

DECEMBER 11, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Tweet out links to infographics to provide data-driven information for your followers.

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Writing How To Pinterest Infographics 235

Cision

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Tweet out links to you infographics to provide real information for your followers.

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Writing How To Pinterest Infographics 246

PR Daily

FEBRUARY 21, 2019

Be transparent and authentic in your messaging, partner with complementary companies and don’t ditch long-form writing. Most consumers don’t even mind marketing content, as long as it provides value. Three Girls Media provides the strategies and tactics that will help your content sing in 2019 in this infographic. The full infographic dives into these and other tactics that you should be employing to achieve content marketing success.

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Infographics SEO Journalism Trends 131

PR Daily

SEPTEMBER 24, 2019

Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers. Especially in today’s climate where more and more consumers urge organizations to respond to both political and social issues, making a statement shouldn’t be tied to a marketing move.

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Meeting Consumer Fashion Hotels 82

PR Daily

SEPTEMBER 13, 2018

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. Several characteristics can signal to consumers that they’re consuming marketing content.

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Consumer Content Marketing Report Survey 131

PR Daily

OCTOBER 2, 2019

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. It writes: TikTok isn’t about you or what you’re doing. Infographic: How to get your message out on TikTok. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists.

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Ethics Consumer Privacy Instagram 88

PR Daily

FEBRUARY 26, 2016

Press releases, earned-media coverage, articles, blogs, collateral, data sheets, video, webinars, podcasts, short- and long-form ads and infographics (before they were called infographics)—it’s all content. I received an email from a client asking my team to write content that “spreads automatically and makes consumers want to buy the product,” and to do it immediately. Only then will they move the library off the shelf and into the hands of their target consumers.

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Writing Infographics Measurement SEO 95

PR Daily

MAY 11, 2020

Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more. Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go?

Advertising 70

Advertising Advertising Google Consumer 70

PR Daily

JANUARY 14, 2018

Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach. Make sure you’re not avoiding the following writing flubs: 1. Step away from your writing before you edit to look at your copy with fresh eyes.

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Writing Infographics Case Study Study 107

PR Daily

JULY 1, 2018

Cut through the clutterwith creative corporate writing.]. This infographic. To learn how to keep consumers coming back to your website, see the full infographic below Content marketers have a prime objective: Get online users to stick around. Whether you seek to create more dynamic content or offer engrossing experiences that overwhelm your audience, you want to keep your audience coming back for more.

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Infographics Web Creativity Corporate 95

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release. You’ll want to make sure that the company you hire to write your press releases knows how to write them properly.

SEO 40

SEO Writing Infographics Engineering 40

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Tweet out links to infographics to provide data-driven information for your followers.

Writing 63

Writing Pinterest Infographics How To 63

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Tweet out links to you infographics to provide real information for your followers.

Writing 66

Writing Pinterest Infographics How To 66

PR Daily

FEBRUARY 13, 2020

Also, if you’re writing about the outbreak, AP Stylebook has revised its guidance to “COVID-19,” instead of “coronavirus”: Now that the World Health Organization has named it, we have revised our style: COVID-19 is acceptable on first reference for the coronavirus disease that first appeared in late 2019 in Wuhan, China. Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.

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Mobile Airlines Fashion Travel 70

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions. The infographic strikes me as an accurate profile or buyer persona of dads who are active on social media.

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Infographics Social Media Survey Radio 74

Rock the Status Quo

AUGUST 21, 2014

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Focus on writing quality – even in the pitch.

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Blogging Writing Pitching SEO 169

Beyond PR

JUNE 2, 2016

When writing a press release, you can learn a lot from these efficient homeowners. It may be tempting to jam as much as possible into your release, but cluttered writing leads to jumbled ideas, run-on sentences, and lack of clarity. An embedded video or infographic may require more effort, but showing your story with multimedia can be much more straight-forward and effective than text-only content. Tiny houses have become quite the craze lately.

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Writing Travel Strategy Infographics 63

Beyond PR

JANUARY 24, 2017

Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts. Identifying consumer, professional, investor, etc., Write for your reader first and search second in order to convey your message as clearly as possible. When in doubt, the Inverted Pyramid format is a good concept to remember when writing. HOW AND WHEN ARE THEY CONSUMING INFORMATION? WHAT LANGUAGE DO THEY CONSUME INFORMATION IN?

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Writing Radio Consumer Infographics 72

PR Daily

NOVEMBER 9, 2020

People that are consuming news and content are moving away from text-based, long-form, written material,” says Gregg Castano, founder of News Direct , adding that it might not be a “good thing” for society. That’s how they consumed data.

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Print Infographics Creativity Data 170

PR Daily

JANUARY 4, 2021

Remember to align your values with your value, and use that as the guiding force for how you relate to consumers. We saw several brands participate in racial and social justice movements this year, and consumers will continue to hold them accountable in 2021.

Marketing 171

Marketing B2B B2C Energy 171

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from. Consumer Finance vs. Institutional Finance vs. Wealth Management. Create social videos and infographics.

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Financial Industry Report Insurance 62

PR Daily

APRIL 30, 2018

It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. Here are 18 tips to write copy that convinces, influences and converts: 1. Write conversationally. Write with a casual tone, and emphasize clarity over trying to sound smart. Learn how to write a great headline. FREE DOWNLOAD: 10 ways to improve your writing today ]. Write with a specific call to action in mind.

Writing 95

Writing SEO Print Infographics 95

PR Daily

SEPTEMBER 1, 2020

As consumers of media, what makes us stop and stay as we scan headlines, scroll through our feeds and otherwise engage with content? Some of the media types that Allison+Partners rely on include infographics, photos, videos, and audio clips.

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Storytelling How To B2B Report 170