Infographic: How to respond to negative consumer reviews

PR Daily

How you respond to consumer reviews can be just as important as the review itself. According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business. The infographic lists several ways a business should respond to negative reviews. 10-11 in New York City for our Writing & Content Creation Conference ].

Infographic: 8 writing tips to make you more efficient

PR Daily

Your writing will improve with practice—and with adherence to a few simple rules. Writing can be time-consuming. That’s why it is so important to follow a writing process to streamline your creative impulses. This infographic from GrammarCheck offers eight tips to help you eliminate inefficiency from your writing process. Key tips include: Start writing after your research and outline are completed. Don’t edit while you write.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Infographic: 21 writing tips to add juice to your content

PR Daily

Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. However, your content must be easy to navigate, consume and share. FREE GUIDE: 10 ways to improve your writing today ]. Write a compelling introduction to engage your readers.

Infographic: How to write copy that compels action

PR Daily

This guide can help you write content that encourages consumers to act. Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. An infographic from Koeppel Direct shares messaging tactics that will help you receive an immediate response to your marketing copy. Marketing Writing & Editing

Infographic: How to write copy that compels action

PR Daily

Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. An infographic. Some of the tips include: Explain how your product or service provides value to consumers—but be brief. For more ways to ensure your copy is encouraging readers to respond immediately, check out the full infographic below

How to Write News Release Headlines Reporters Love

Business Wire

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. This is why, when it comes to news releases, you write your headline after you write your news release.

Infographic: What communicators should know about fonts

PR Daily

Which fonts are preferred by online readers and consumers? This infographic offers all the different attributes of a font and what designers and writers should know about each of them. To learn more about how fonts and typeface influence your brand and content, consult the full infographic. The post Infographic: What communicators should know about fonts appeared first on PR Daily. Infographics PR Visual & Video Communications Writing & Editing

Infographic: How to craft captivating online content

PR Daily

A flashy new website must feature high-quality writing, or visitors won’t stick around for long. As more and more consumers are discovering new products online, and as shoppers trade malls for virtual retail experiences, an organization’s physical façade has manifest itself in a new form: the written word. Specifically, customers are reading what you write about yourself on your website. The post Infographic: How to craft captivating online content appeared first on PR Daily.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Tap into dedicated consumers in niche groups. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

11 writing mistakes that can tank your online content

PR Daily

This infographic outlines missteps to avoid. Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach. Make sure you’re avoiding the following writing flubs: 1. You might think your writing is excellent, but everyone makes mistakes.

Infographic: How to capture the Gen Z demographic

PR Daily

These young consumers are becoming ever more influential. For companies looking into the future, pulling in young consumers is essential. If you can’t bring in new shoppers, you eventually won’t have any buyers, so many marketers are hyper-focused on converting Generation Z, consumers ages 18–24. This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

Infographic: Do’s and don’ts for social media marketers

PR Daily

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Be prepared to field questions, concerns and criticism from your consumers. To learn more about what works and what irks on social media, consult the full infographic. The post Infographic: Do’s and don’ts for social media marketers appeared first on PR Daily. Reaching out through your preferred platforms comes with plenty of risks.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Remember that the content matters most, so if you can’t afford to hire professional infographic agencies, you can make your own using these affordable infographic tools and platforms. Step 2: Publishing the infographic.

Infographic: 7 ways to grow your online customer base

PR Daily

As more shopping moves online, businesses must find a way to grab consumers where they are. This infographic shares strategies for helping new audiences find your products and services. This infographic from Brian Downard details seven strategies that can immediately start to increase your audience and customer base. To learn all the ways you can expand your online following, read the full infographic.

How to Write a Press Release That Converts

Cision

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Tweet out links to infographics to provide data-driven information for your followers.

How to Write High-Quality Press Release Content

Cision

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Tweet out links to you infographics to provide real information for your followers.

Infographic: What can help your content sizzle this year?

PR Daily

Be transparent and authentic in your messaging, partner with complementary companies and don’t ditch long-form writing. Most consumers don’t even mind marketing content, as long as it provides value. Three Girls Media provides the strategies and tactics that will help your content sing in 2019 in this infographic. The full infographic dives into these and other tactics that you should be employing to achieve content marketing success.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers. Especially in today’s climate where more and more consumers urge organizations to respond to both political and social issues, making a statement shouldn’t be tied to a marketing move.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. Several characteristics can signal to consumers that they’re consuming marketing content.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. It writes: TikTok isn’t about you or what you’re doing. Infographic: How to get your message out on TikTok. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists.

Stop writing content for the sake of writing content

PR Daily

Press releases, earned-media coverage, articles, blogs, collateral, data sheets, video, webinars, podcasts, short- and long-form ads and infographics (before they were called infographics)—it’s all content. I received an email from a client asking my team to write content that “spreads automatically and makes consumers want to buy the product,” and to do it immediately. Only then will they move the library off the shelf and into the hands of their target consumers.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more. Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go?

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach. Make sure you’re not avoiding the following writing flubs: 1. Step away from your writing before you edit to look at your copy with fresh eyes.

How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release. You’ll want to make sure that the company you hire to write your press releases knows how to write them properly.

SEO 40

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Focus on writing quality – even in the pitch.

Infographic: 20 tips to keep website visitors’ attention

PR Daily

Cut through the clutterwith creative corporate writing.]. This infographic. To learn how to keep consumers coming back to your website, see the full infographic below Content marketers have a prime objective: Get online users to stick around. Whether you seek to create more dynamic content or offer engrossing experiences that overwhelm your audience, you want to keep your audience coming back for more.

How to Write a Press Release That Converts

Beyond PR

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Tweet out links to infographics to provide data-driven information for your followers.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Also, if you’re writing about the outbreak, AP Stylebook has revised its guidance to “COVID-19,” instead of “coronavirus”: Now that the World Health Organization has named it, we have revised our style: COVID-19 is acceptable on first reference for the coronavirus disease that first appeared in late 2019 in Wuhan, China. Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.

How to Write High-Quality Press Release Content

Beyond PR

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Tweet out links to you infographics to provide real information for your followers.

Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions. The infographic strikes me as an accurate profile or buyer persona of dads who are active on social media.

What is the future of the press release?

PR Daily

People that are consuming news and content are moving away from text-based, long-form, written material,” says Gregg Castano, founder of News Direct , adding that it might not be a “good thing” for society. That’s how they consumed data.

Print 166

Tiny House-Inspired Strategies for Press Release Writing

Beyond PR

When writing a press release, you can learn a lot from these efficient homeowners. It may be tempting to jam as much as possible into your release, but cluttered writing leads to jumbled ideas, run-on sentences, and lack of clarity. An embedded video or infographic may require more effort, but showing your story with multimedia can be much more straight-forward and effective than text-only content. Tiny houses have become quite the craze lately.

5 Audience Questions to Answer Before You Write Your News Release

Beyond PR

Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts. Identifying consumer, professional, investor, etc., Write for your reader first and search second in order to convey your message as clearly as possible. When in doubt, the Inverted Pyramid format is a good concept to remember when writing. HOW AND WHEN ARE THEY CONSUMING INFORMATION? WHAT LANGUAGE DO THEY CONSUME INFORMATION IN?

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

USA Today reported : The Oprah Winfrey-backed company’s new myWW+ comes with a more personal approach that can help with stress eating and lack of sleep, which have hit not only weight-conscious consumers during the coronavirus pandemic.

Travel 105

Why and how to embrace multimedia storytelling

PR Daily

As consumers of media, what makes us stop and stay as we scan headlines, scroll through our feeds and otherwise engage with content? Some of the media types that Allison+Partners rely on include infographics, photos, videos, and audio clips.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from. Consumer Finance vs. Institutional Finance vs. Wealth Management. Create social videos and infographics.

18 ways to write better business copy

PR Daily

It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. Here are 18 tips to write copy that convinces, influences and converts: 1. Write conversationally. Write with a casual tone, and emphasize clarity over trying to sound smart. Learn how to write a great headline. FREE DOWNLOAD: 10 ways to improve your writing today ]. Write with a specific call to action in mind.

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more. Here are the five most widely read stories this week on PR Daily : Infographic: How to write irresistible headlines, from A-Z. How native content helps consumers 50 and older make purchasing choices. Crisis Communications Marketing Media Relations Social Media Writing & Editing most popular

How to get more PR value from surveys

PR Daily

Whether it’s polling your audience or customers through social media, your email list or a website survey, or even using a third party service such as Survey Monkey to reach people outside of your existing audience, gathering data has become less expensive and time-consuming. 2. Create an infographic. Visual content is king right now because people want to consume information that they can understand quickly while scrolling through a newsfeed. 7. Write an Op-Ed.

Survey 113

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Chapek said in a press release : Given the incredible success of Disney+ and our plans to accelerate our direct-to-consumer business, we are strategically positioning our company to more effectively support our growth strategy and increase shareholder value.