Infographic: Tips for more purposeful, effective blogging

PR Daily

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should be blogging—just more strategically. Websitebuilder has an infographic to help you whip a saggy blog into shape. Seventy-seven percent of internet users read blogs. spend triple the amount of time on blogs as on email. Companies that blog receive 97 percent more links to their website.

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. Some 13% say they consume 20 or more pieces of content, while another 13% consume 50 or more pieces of content (click image for higher resolution).

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Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot. Only 29 percent say they want to read more blog posts.

Infographic: 21 writing tips to add juice to your content

PR Daily

Your blog serves a crucial purpose for your organization. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. However, your content must be easy to navigate, consume and share. This infographic from Manage Inbound offers 21 tips on improving your owned media so readers will click on and share your insights.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Remember that the content matters most, so if you can’t afford to hire professional infographic agencies, you can make your own using these affordable infographic tools and platforms. Step 2: Publishing the infographic.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Tap into dedicated consumers in niche groups. The post Infographic: How to create content that will last appeared first on PR Daily.

Infographic: How to craft captivating online content

PR Daily

As more and more consumers are discovering new products online, and as shoppers trade malls for virtual retail experiences, an organization’s physical façade has manifest itself in a new form: the written word. The quality of your blog can have profound implications for your brand image and overall performance. This infographic from Manage Inbound offers tips for enterprising marketers who are looking to build their portfolio of owned media online.

4 blogging ideas for brand managers

PR Daily

Consumers are hungry for content—and in today’s digital landscape, there’s no shortage to feed their appetites. Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1.

Maximize Consumer Love This Valentine's Day (Infographic)

PR 20/20

She's also the co-creator of street style blog, Streetscoutme. Check out this infographic by The Shelf for even more V-day insights. The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Match voice to the publication or blog. Blog posts are usually opinion-based with a casual tone; e-zines might be written in more of a traditional journalistic tone – quoting sources, using a formal tone, written in AP style.)

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site.

A communicator’s guide to perfect blog posts

PR Daily

billion blogs on the internet, these content portals rule the (online) world. For PR and marketing pros looking to shape their strategies for 2018, an infographic from Red Website Design highlighting blogging trends and developments can help you hone your efforts. If you run a corporate or personal blog, chances are you’re on WordPress. The platform houses 96 percent of blogs—but there are 115 blogging platforms, including Blogger, Squarespace, Tumblr and Medium.

The ultimate list of blog post ideas

PR Daily

The days of staring blankly at a white Microsoft Word screen are over, and it’s all thanks to “The Ultimate List of Blog Post Ideas.”. We’ve hooked you up with some pretty useful infographics these past few years, but I can’t think of a more useful one. This infographic shares 55 ideas—55!—to to get you started with blog posts. The way we consume information on the Web is phenomenally different than in print—that’s certainly no secret.

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics. The days of impressing consumers with targeted marketing based solely on demographics are in the past," Trendera’s president, Liz Gray, tells Adweek. An argument for blogging.

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How content marketing should follow customers along consumer journey

PR Daily

Check out this infographic. to learn how your content can be used to attract, nurture and engage an audience and guide them through their consumer journeys to your brand. For how widespread its use is, the practice of content marketing. continues to challenge brands in more ways than one.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). There, brands are able to promote their unique perspective — and products — while also providing valuable information to consumer audiences. But without a distribution channel, your company blog is like a car without an engine.

How to grab 1,000 shares on your next blog post

PR Daily

The second part of our jobs is to make sure it’s distributed and consumed comparable to the time you put in creating it. Razor Social and Canva have collaborated on an infographic that provides more detail to each of these steps—all in an effort to help you achieve 1,000 shares for your blog post: (Image via Good content deserves to be seen. It’s that simple. For content marketers, it’s not enough to simply create an engaging piece of content.

How to use consumer insight to hone content marketing efforts

PR Daily

If your audience can’t get enough of your infographics that give a specific number of tips and takeaways and you find that they’re widely shared, you might want to create more. If the long pontifications that your executives insisted you post to your organization’s blog are met with high bounce rates, perhaps you can steer leaders in a new direction. For example, 47 percent of consumers expect web pages to load in two seconds or less. the Salesforce infographic below

Infographic: 64 content marketing stats to inform your strategy

PR Daily

That’s just a taste of the information contained in an infographic. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quantity. The graphic also shares the top three content marketing tactics: Blogging—helps to generate leads. Social media—develops relationships with consumers.

Infographic: How your LinkedIn profile can give you an edge

PR Daily

Managing your brand online can be a consuming process, but you can take simple steps to make sure your digital presence is professional and engaging. According to the Hootsuite blog , LinkedIn has more than 467 million users, and 94 percent of B2B marketers use LinkedIn to distribute content. This infographic published by Quicksprout offers tips for industry pros to develop their LinkedIn profiles to drive engagement and sales.

Infographic: 10 ways to immediately enhance your visual design

PR Daily

Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. This infographic. is one of my most popular blog posts. RELATED: Create videos, infographics and images that "wow," even on a shoestring budget.]. Check out this infographic below to learn more about how you can use images to boost your social media performance. Knowledge Enthusiast blog Content marketing.

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Compelling infographics are built around content, not design. Sometimes your topic or data simply won''t fit the structure of an infographic.

5 tips to kick your creativity (and blog) into gear

PR Daily

With a new year can come a new you—and the same goes for your organization’s blog. However, those New Year’s resolutions to write and publish more blog posts (especially those that entice readers to share online) can be hard to keep. Luckily, Duistermaat also created an infographic. that can help you keep your blogging resolutions and kick your creativity into gear. For more on these motivating steps, check out the infographic below

Infographic: 10 ways to immediately enhance your visual design

PR Daily

Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. This infographic from Easil offers 10 ideas to help you boost your visual marketing efforts. For example, 10 inspirational quotes to make you a better marketer is one of my most popular blog posts. Check out this infographic below to learn more about how you can use images to boost your social media performance.

Infographic: What trends signal a bright future for content marketing?

PR Daily

Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic. The infographic shares the current state of content marketing and offers trends that savvy marketers can follow to achieve content marketing success.

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20 tools to help you craft irresistible infographics

PR Daily

Readers want quick access to information, and infographics are a creative way to deliver it. Infographics are quickly gaining popularity and, in some cases , replacing lengthy blog posts. You should look into infographics because: We receive five times more information. will click on a link that leads to an infographic. Infographics provide valuable inbound links. You, the infographic creator, are also short on time. Photo Infographic Gen Lite.

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To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”. 5 Reasons Your Blog Should Identify Its Authors. Blogging SEO

7 steps to ace your next blog post

PR Daily

Communicators experience it after you’ve penned the perfect blog post, put it through the proper approval chain (if necessary), crafted, edited, tweaked, pivoted and are finally ready to hit the “publish” button. There are tons of tips and techniques that can enable you to write the perfect blog post, and if you’re passionate about creating content, you’re probably regularly seeking new insights. Maximize readability for both consumers and search engines.

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. If you create an infographic that exists only to promote your brand, you significantly limit the number of readers who will download, share and engage with your piece.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). There, brands are able to promote their unique perspective — and products — while also providing valuable information to consumer audiences. But without a distribution channel, your company blog is like a car without an engine.

How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Blog posts. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Is how we’re creating social content today really lining up with how people want to consume it

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. Here are 5 quick survey takeaways: PR & marketing pros use a lot of different kinds of content in their communications: blog posts (55%), photos (29%) and news releases (24%) are used most frequently by our respondents, but newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. [By Lisa Davis].

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7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! Blog Photography & Video Advertising award winning PR brand Brand Story brand storytelling infograph PR Advice Reimagine PR social media

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How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

PR 20/20

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation.

6 Must-Know Blog Trends for Your Brand (Part Two)

MaccaPR

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. In short, blogging may not just be a hobby - it can be a livelihood. Trend #4: Federal regulation of sponsored blog content is not going away. And, welcome back!

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from. Consumer Finance vs. Institutional Finance vs. Wealth Management. Create social videos and infographics.

Influencer Relations: Magic Middle vs. the A-List

Sword and the Script

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Shopper PR: Using Public Relations to Target Customers

5W PR

Here are just a few ways using PR attracts consumers. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts. Most businesses think that marketing is the best way to target customers.

How User Experience can shape your branded newsroom

Presspage

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. These days, busy consumers are bombarded with information left, right, and center. Blog,News,pp-one-column-layout,Newsroom

Business owners – hate online reviews? Sorry – deal with them anyway

The Stalwart Blog

I get the idea that the guy is ticked off because a lot of people feel the same way, and maybe they’re right to some degree that some of them tend to be pay for plays and seem to manipulate the system, but whether you like it or not, consumers really do value the online reviews. There’s a company called Invesp that posted a really good infographic. In it, the graphic cites that nine out of 10 consumers value online reviews as much as they do personal referrals.