How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. It can incorporate digital, print, video, interactive infographics, virtual and augmented reality, and more. Align your goals with consumer needs. Americans over the age of 50 are the 111 million consumers who spend $7.6

Infographic: How much time we spend on social media

PR Daily

This infographic offers vital insights. This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. To see more about how consumers use social media platforms, consult the full infographic. The post Infographic: How much time we spend on social media appeared first on PR Daily.


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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. Some 13% say they consume 20 or more pieces of content, while another 13% consume 50 or more pieces of content (click image for higher resolution).

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Infographic: How to design infographics that attract new customers

PR Daily

Infographics do more than make overwhelming data more palatable. These popular visuals make the rounds on digital channels, and you can showcase your organization as an industry leader and build trust with readers by creating content that addresses consumers’ issues or concerns. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Get the most mileage out of your infographics by repurposing them in multiple marketing pieces.

Infographic: Why your social media team must invest in video

PR Daily

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success. Videos offer more easily tracked metrics to measure success. The post Infographic: Why your social media team must invest in video appeared first on PR Daily.

Infographic: A blueprint for building the perfect PR strategy

PR Daily

According to an infographic from Media Update , savvy Pr pros should start by understanding who their audience is and tailoring their strategy to meet consumer needs. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. The full infographic dives into 10 steps PR pros should consider when planning their next campaign. For more tips to help you nail down a successful PR strategy, check out the full infographic.

Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. As brand managers vie for the attention of distracted audiences, it’s important that ads and owned content occupy optimal positions to sway consumers making purchasing decisions. Understanding where and how to spend your paid advertising dollars could also be helpful for those struggling to measure ROI. The post Infographic: 7 essential digital marketing trends appeared first on PR Daily.

Infographic: Do’s and don’ts for social media marketers

PR Daily

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Know what success looks like for your campaign, and measure your progress. Be prepared to field questions, concerns and criticism from your consumers. To learn more about what works and what irks on social media, consult the full infographic. The post Infographic: Do’s and don’ts for social media marketers appeared first on PR Daily.

Infographic: 10 ways tech is transforming digital marketing

PR Daily

RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Spiralytics created this infographic to help identify the technology that is disrupting the marketing landscape. Bots offer 24/7 communication options for reaching consumers. See the full infographic for more ways technology can improve your marketing efforts. The post Infographic: 10 ways tech is transforming digital marketing appeared first on PR Daily.

Infographic: How branding influences purchase intent

PR Daily

What parts of your brand identity help persuade consumers to choose your product or service? FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. This infographic from Invesp offers tips on what part(s) of your brand to invest in to influence the purchase choices consumers make every day. To learn which attributes are the most important for your organization, along with other benchmarks to assess your efforts, read the full infographic.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Google’s efforts are an example of the virtual offerings and messages many brand managers shared for Mother’s Day, as many consumers celebrated while also sheltering in place. MEASURED THOUGHTS. Rio SEO compiled results from surveys conducted by Ipsos, Nielsen, Forrester and Binary Fountain and placed them in an infographic that shows how consumer behavior has changed during COVID-19. You can check out the entire infographic here.

Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

MEASURED THOUGHTS. The article gave a peek into how PR crises, as well as publicity stunts, are measured and calculated: … Cuba Gooding Jr. Impress your boss: Is there an audience you haven’t previously considered or an unconventional way that consumers are using your product or service? Related reading: How native content helps consumers 50 and older make purchasing choices. Survey: Gen Z consumers are skeptical about most businesses.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers. Especially in today’s climate where more and more consumers urge organizations to respond to both political and social issues, making a statement shouldn’t be tied to a marketing move.

15 tools to measure and monitor your social media efforts

PR Daily

Also, not all consumers who are singing your praises—or bashing you—are standing outside your digital front door. Using the right tool to monitor the digital landscape can enable you to increase sales and consumer loyalty. Simply Measured. Jointviews also meted out several key characteristics of each top tool in the infographic below The ability to monitor conversation around your organization has become imperative in today’s marketing landscape.

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How to optimize your content based on consumer behavior

PR Daily

You deploy your content, measure its performance and optimize it based on the analytics you gather. For more on how to get the most out of these tools, check out the infographic below from Salesforce Even with all the evidence that content marketing works, it still can be a challenge to sell its effectiveness to your organization and clients. After your company has committed to a content marketing strategy, it also becomes necessary to ensure that you’re getting the most out of it.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Infographic: How to get your message out on TikTok. MEASURED THOUGHTS. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists. The post J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche appeared first on PR Daily.

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Infographic: How to use Snapchat to reach new audiences in 2019. MEASURED THOUGHTS. Edelman’s 2019 Trust Barometer Special Report revealed that for 81% of consumers, trusting the organization to “do what is right” is a major consideration for purchasing. However, only one in three consumers trust most of the brands they regularly patronize. By supporting consumers’ visions, you show that you’re listening—and you don’t have to come up with the ideas yourself.

Infographic: Be mobile or go bust

PR Daily

RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. So, what are people consuming on their smartphones? For more on the mobile revolution, check out the infographic below from Yieldr To succeed in 2016, marketers must have a robust mobile strategy. Can’t believe it? Consider these stats: There are currently 6.1 billion active smartphone users in the world today.

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Infographic: What trends signal a bright future for content marketing?

PR Daily

Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic. The infographic shares the current state of content marketing and offers trends that savvy marketers can follow to achieve content marketing success. RELATED: Join us in San Diego for the Measurement for Communicators Conference.].

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. If you create an infographic that exists only to promote your brand, you significantly limit the number of readers who will download, share and engage with your piece.

How to Measure The True Value of PR

Beyond PR

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Cision Impact: True Measurement of Earned Media Value .

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

USA Today reported : The Oprah Winfrey-backed company’s new myWW+ comes with a more personal approach that can help with stress eating and lack of sleep, which have hit not only weight-conscious consumers during the coronavirus pandemic. MEASURED THOUGHTS.

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Infographic: How to feature your organization in Instagram Stories. Blue Bell’s social media team has been responding to concerned consumers with tweets such as these: We understand your concerns with our products, and we are always looking for ways to improve, including looking at methods within our manufacturing process to add additional protection to the carton. MEASURED THOUGHTS. If you’re looking to grab attention, tap into consumers’ appreciation for quirky comedy.

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Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

MEASURED THOUGHTS. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. The footwear will officially launch in Spring 2020, but consumers can sign up to be notified of the collaboration through Crocs’ website and share their excitement under the #KFCCrocs hashtag. Unilever’s move to implement these measures will probably garner it positive PR, as well as prepare the company in case marketing regulations are put in place.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Discover Financial Services and consumer-goods giant Unilever PLC, “believes any social platform that earns profits by amplifying the voices of their community must have a zero tolerance policy for hate,” according to the email, which was seen by The Wall Street Journal. “It Why it matters: Whether or not you take part in the #StopHateForProfit initiative, consumers are increasingly looking to organizations to be involved (and even take the lead) in social justice efforts.

Influencer Relations: Magic Middle vs. the A-List

Sword and the Script

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Ready to craft a content strategy? Answer these questions first

PR Daily

How do they consume information? Measurement methodology. Which key performance indicators will we use to measure success? Do we want articles, infographics, videos or motion graphics? Branding Content Marketing Email External Communications Marketing Measurement Social Media Storytelling Writing & EditingPore over these crucial branding, distribution and technology considerations before blasting out your next campaign.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

The video is a humorous look at consumers’ current experiences staying at home, featuring modified exercises, bread making, couch sitting, hobbies and more. MEASURED THOUGHTS. How does your crisis strategy match up with this infographic?

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. TSA shared an infographic using its organizations dogs, carry-on bags and more to demonstrate what six feet looks like: View this post on Instagram. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. As people stay at home, they’re consuming more content than ever.

42 posts to inform your influencer marketing and PR strategies

Media Bullseye

Unlike traditional marketing strategies, which modern consumers often ignore or block, influencer campaigns feel authentic and engage consumers by simultaneously satisfying the message and aesthetic of the brand and influencer. Before engaging in influencer marketing and PR, professionals should have a strategic plan in mind to measure the campaign’s effectiveness, as measurement of the relationships proves the value of influencers.

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. Anyone that knows me also knows I’m a big proponent of measurement. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. 62% said to measure the success of messaging.

Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

PR Daily

Infographic: The benefits of purpose-driven marketing. MEASURED THOUGHTS. The move to include both nonbinary and transgender consumers has already received kudos on Twitter and beyond. We’re also committed to diversity and inclusion and are on a continual journey to understand the needs of all of our consumers.”. REI is bucking the Black Friday marketing trend for the fifth year in a row, urging consumers to take part of its #OptOutside campaign.

KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

PR Daily

Why it matters: More organizations are leaning on consumer experiences to stand out and grab both headlines and audience attention. Infographic: How to improve the customer experience. MEASURED THOUGHTS. Though brand managers continue to struggle with breaking through the noise online and showing up in consumers’ social media newsfeeds, it appears that consistently posting valuable and visually appealing content will still achieve engagement success.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Infographic: How to protect your online reputation. MEASURED THOUGHTS. In a blog post , Yelp’s head of consumer product, Akhil Ramesh, wrote: After indicating your preferences, which takes less than two minutes, the app will update in real-time, surfacing businesses and things to do you’re most likely to care about. Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

However, there should be concrete yardsticks by which to measure such efforts. We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. This means you also have to be looking at how your content is being shared, because that, in large part, can determine how and by whom it is consumed. Guest Post by Fay Shapiro.

Website Traffic: the Must-Track PR Metric


Activity based measures like the number of press releases, media pitches, and mentions are less persuasive than they once were. The old AVE ( Advertising Value Equalivancy ) metric has been largely dropped altogether, in favor of other data-driven measures that are more relevant to business results, like building awareness and earning the trust of desired audiences. And what's the best way to measure those? SEO PR Measurement

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