Infographic: How branding influences purchase intent

PR Daily

What parts of your brand identity help persuade consumers to choose your product or service? Three out of five shoppers (59%) prefer to buy new products from a familiar brand. However, not all aspects of your brand are equally important. This infographic from Invesp offers tips on what part(s) of your brand to invest in to influence the purchase choices consumers make every day. Branding Marketing

Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. This infographic from Point Visible shares just a few of the ways content marketing can boost the bottom line for many organizations. To learn more about how your content can reach new audiences and develop deeper relationships with your customers, consult the full infographic.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. It can incorporate digital, print, video, interactive infographics, virtual and augmented reality, and more. Since more brands are using this powerful tool in their media mix, here are five ideas to maximize your investment: 1.

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

It looks like people want relationships just as much as brand managers do. A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics. That’s good news for marketers who feel that interacting with consumers is their top priority.

Study 131

Infographic: Are your infographics staying true to your branding?

PR Daily

An infographic can be a powerful tool for branded content. Strong visuals and compact information are the currency of the internet, and these data-rich diagrams can help your organization assert itself as an industry leader and primary source for consumers looking to learn more. However, when potential customers see your infographic, are they instantly reminded of your company? If not, your content investment could send consumers toward competitors.

Infographic: Content marketing tips for 2020 and beyond

PR Daily

Sophisticated crisis management means that you are a creator and publisher of content on behalf of your brand. This infographic from Grazitti Interactive shares some tips on how your content can cut through the noise and play an active role in the current crisis. With consumers at home, you’ll want to add some shoppable posts. With the wealth of consumer data available to you, make sure you are reaching the right consumer with the right message at the right time.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Every interaction with a customer poses a risk to your brand. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Be prepared to field questions, concerns and criticism from your consumers. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To learn more about what works and what irks on social media, consult the full infographic.

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Meet your audience where they are, and, when appropriate, throw shade at your competitors—provided your overall message fits your campaign goals and brand voice. Infographic: How to use Snapchat to reach new audiences in 2019. Edelman’s 2019 Trust Barometer Special Report revealed that for 81% of consumers, trusting the organization to “do what is right” is a major consideration for purchasing. Otherwise, you stand to anger your organization’s most powerful brand ambassadors.

Infographic: Top graphic design trends

PR Daily

Your visual content can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out. To learn how to implement these graphic design ideas into your website and offline materials, consider the full infographic.

Infographic: Holiday video marketing tips

PR Daily

With video being the best tool for engagement on social media, and digital marketing becoming a bigger and bigger part of brand outreach, knowing how to use this tool is more important than ever. This infographic from Animoto offers tips and trends for marketers looking to use video to boost sales for the holidays. Consumers say video is most helpful when trying to learn about products. Facebook is consumers’ favorite platform for finding new products and services.

Infographic: The state of video marketing for 2020

PR Daily

How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience. According to this infographic from Depositphotos , 80% of marketers say video has helped them increase traffic to their website and generate leads. Top stats from the infographic include: Facebook ranks as the No. 1 social media platform for consumers to watch brand videos.

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

According to data from Animoto, communicators should consider investing in YouTube and branded stories on Facebook. With the rising importance of visuals and the need for brand managers to reach consumers directly online, social media video content might be an essential component of your strategy. They compiled some topline stats into this handy infographic. On Facebook, 72% of marketers post branded content to Facebook Stories once a week or more.

Infographic: How to design infographics that attract new customers

PR Daily

Infographics do more than make overwhelming data more palatable. These popular visuals make the rounds on digital channels, and you can showcase your organization as an industry leader and build trust with readers by creating content that addresses consumers’ issues or concerns. These valuable content pieces—which receive incredible exposure and engagement—offer prime opportunities for brand managers to generate new leads and boost revenue.

Infographic: What communicators should know about fonts

PR Daily

Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind. This infographic offers all the different attributes of a font and what designers and writers should know about each of them. Some key questions brands should ask include: Is the font readable? To learn more about how fonts and typeface influence your brand and content, consult the full infographic.

Infographic: The benefits of purpose-driven marketing

PR Daily

Supporting a cause could help you earn brand loyalists and lead to higher revenue. With a bevy of brands offering similar products or services, championing a worthy cause could be the differentiator that helps your organization stand out. The tactic—known as purpose-driven marketing—is also a great way to tap the millennial market, which often purchases from brands that support social issues they agree with, according to an infographic from Digital Marketing Philippines.

Infographic: 10 ideas for stellar marketing videos

PR Daily

However, creating content can raise your visibility, establish your brand position as an industry leader, and safeguard your organization’s reputation. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started. Educate your consumer base with an on-camera tutorial.

Infographic: The psychology behind online shopping

PR Daily

For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. What factors drive a consumer to choose your product or service out of the crowded online marketplace? That means knowing the customer journey inside and out and understanding consumers’ needs and preferences. This infographic from 16 Best offers insights on the psychological motivations for online shoppers.

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. However, your content must be easy to navigate, consume and share.

Infographic: Why your social media team must invest in video

PR Daily

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. Within the next year, they are expected to drive 80% of all online traffic , and brand managers that aren’t tapping into their potential are already behind. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success.

Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers. As consumers have become more wary of marketing messages and overall public trust has dropped, marketers have to be clever to see wins on social media.

Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. As brand managers vie for the attention of distracted audiences, it’s important that ads and owned content occupy optimal positions to sway consumers making purchasing decisions. Serpwatch created this robust infographic with trends and statistics brand managers should be aware of when planning or updating their digital marketing strategy.

Infographic: Why marketing automation is an essential investment

PR Daily

As audiences become overwhelmed by marketing messages and digital overload, as email inboxes clog and as consumers question their brand loyalty, marketers need help. They have to personalize content, manage a complicated sales funnel and safeguard their brand’s reputation. This infographic from Salesforce shows why marketing automation software has become such an important resource for overwhelmed marketing pros.

Infographic: The formula for a perfect explainer video

PR Daily

These opportunities can be a sweet spot for brand managers looking to find new customers online. Often, a business or service exists to fill a specific consumer need. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script. The post Infographic: The formula for a perfect explainer video appeared first on PR Daily.

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. Failing to execute a fully fledged campaign can lead to backlash, consumer mistrust and wasted money and effort. This infographic from Your Marketing Lady offers seven social media mistakes that brand managers should avoid. The post Infographic: Common mistakes to avoid in your social media strategy appeared first on PR Daily.

Infographic: Trends that are shaping the social media landscape

PR Daily

Digital Marketing Philippines shares the tactics, strategies and content that brand managers should know and implement into their marketing strategies in this infographic. Ensure you’re being transparent when attempting to collect consumer data on social channels. Read the full infographic to learn more ways to knock your digital marketing out of the park. The post Infographic: Trends that are shaping the social media landscape appeared first on PR Daily.

Infographic: 7 ways to grow your online customer base

PR Daily

As more shopping moves online, businesses must find a way to grab consumers where they are. This infographic shares strategies for helping new audiences find your products and services. With distracted audiences and an overwhelming number of marketing messages, getting your brand some visibility is a key concern for any communicator. This infographic from Brian Downard details seven strategies that can immediately start to increase your audience and customer base.

Infographic: What can help your content sizzle this year?

PR Daily

Crafting quality, original content is a great way to drive website traffic, boost SEO, establish yourself as an authority and build trust at a time when a premium is places on brand authenticity. Most consumers don’t even mind marketing content, as long as it provides value. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Three Girls Media provides the strategies and tactics that will help your content sing in 2019 in this infographic.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers. Especially in today’s climate where more and more consumers urge organizations to respond to both political and social issues, making a statement shouldn’t be tied to a marketing move.

Maximize Consumer Love This Valentine's Day (Infographic)

PR 20/20

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. Check out this infographic by The Shelf for even more V-day insights. Brand BusinessThe following is a guest post by Sabrina Fenster. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. She's also the co-creator of street style blog, Streetscoutme.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. To learn how to make your Instagram offering stand out, read the full infographic. Infographics Social Media Storytelling

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. As online platforms struggle to contain the spread of fake news and disinformation, as well as to respond to controversial content and hate speech, some consumers say they won’t forgive an organization’s misstep. In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand.

Infographic: How influencers make their money

PR Daily

As brand managers look to recapture consumer trust and build new audiences, turning to trusted online figures has proven a valuable way to build a following. Kite asked over 200 of these social media stars to describe how they talk to their audiences and make money from their online presence, with the data compiled in this infographic. Many influencers look to other channels to pad their earnings, including guest speaking and branded merchandise.

Infographic: How to craft captivating online content

PR Daily

Your content has become a crucial part of your brand identity. As more and more consumers are discovering new products online, and as shoppers trade malls for virtual retail experiences, an organization’s physical façade has manifest itself in a new form: the written word. The quality of your blog can have profound implications for your brand image and overall performance. The post Infographic: How to craft captivating online content appeared first on PR Daily.

Infographic: 10 ways tech is transforming digital marketing

PR Daily

Technology is progressing at a breakneck pace, and brand managers who tap into these advancements stand to gain a competitive edge. Which technological advancements should be a part of brand managers’ strategies? Spiralytics created this infographic to help identify the technology that is disrupting the marketing landscape. Bots offer 24/7 communication options for reaching consumers. See the full infographic for more ways technology can improve your marketing efforts.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ].

Physicians back sunscreens despite some consumer backlash

PR Daily

With Canadian authorities announcing an investigation into sunscreen products made by Banana Boat after over 100 consumer complaints, consumers are doubting whether sunscreen really helps at all. CTV News reported : In a statement to CTV News, Banana Boat Sun Care Canada said it takes consumers’ concerns seriously and is fully co-operating with Health Canada, adding that its product cannot cause chemical burns. “We To use sunscreen, or not to use sunscreen?

Infographic: What marketers should know about voice search

PR Daily

Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. The phrases “OK, Google…,” “Hey, Siri…” or “Alexa…” begin many consumers’ online queries—and brand managers should be listening. This infographic from MDG Advertising offers guidance for optimizing your campaigns and websites for consumers who prefer to verbalize their questions rather than type them out.

30+ Amazing Video Insights to Get Brand Exposure and Reach on Social Media [Infographic]

Social PR Chat

Racking up more than 2 billions daily active users, Facebook is a force that’s hard to ignore – especially for brands. Obviously, Facebook is not the only social media platform where you can get brand exposure and reach. That means companies can now upload their brand-building content like explainer videos , testimonials, and video campaigns into the more business-friendly environment of LinkedIn. Social PR infographic

Infographic: Why mobile is essential for marketers

PR Daily

This guide shares why brand managers should be focusing their efforts on these gadgets. Not only is mobile where consumers spend a majority of their time searching , approximately 40 percent only use smartphones to scroll the digital landscape, according to an infographic from Go-Gulf. People are glued to their devices, which means marketers and brand managers have to think about the small screen.

Mobile 129

Infographic: How to make the most of ‘social commerce’

PR Daily

Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Social media has transformed how brand managers interact with customers. Over half of consumers report that social media influences their purchases. . This infographic from Wikibuy offers tactics for using your social media channels to drive purchases.