Infographic: How branding influences purchase intent

PR Daily

What parts of your brand identity help persuade consumers to choose your product or service? Three out of five shoppers (59%) prefer to buy new products from a familiar brand. However, not all aspects of your brand are equally important. Branding Marketing

Infographic: Content marketing tips for 2020 and beyond

PR Daily

Sophisticated crisis management means that you are a creator and publisher of content on behalf of your brand. This infographic from Grazitti Interactive shares some tips on how your content can cut through the noise and play an active role in the current crisis.

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Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Content Marketing Infographics Marketing content marketing infographic

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Meet your audience where they are, and, when appropriate, throw shade at your competitors—provided your overall message fits your campaign goals and brand voice. Infographic: How to use Snapchat to reach new audiences in 2019. Branding Morning Scoop PR Social Media Edelman

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Context is key—so look for brand-safe environments.

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

It looks like people want relationships just as much as brand managers do. A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. That’s good news for marketers who feel that interacting with consumers is their top priority.

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Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

According to data from Animoto, communicators should consider investing in YouTube and branded stories on Facebook. They compiled some topline stats into this handy infographic. On Facebook, 72% of marketers post branded content to Facebook Stories once a week or more.

Infographic: The state of video marketing for 2020

PR Daily

How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience. Top stats from the infographic include: Facebook ranks as the No.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Google’s efforts are an example of the virtual offerings and messages many brand managers shared for Mother’s Day, as many consumers celebrated while also sheltering in place. Keeping engagement high can help keep your brand top of mind as you plan and execute your recovery strategies.

Infographic: Are your infographics staying true to your branding?

PR Daily

An infographic can be a powerful tool for branded content. Strong visuals and compact information are the currency of the internet, and these data-rich diagrams can help your organization assert itself as an industry leader and primary source for consumers looking to learn more.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Every interaction with a customer poses a risk to your brand. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Be prepared to field questions, concerns and criticism from your consumers.

Infographic: Holiday video marketing tips

PR Daily

With video being the best tool for engagement on social media, and digital marketing becoming a bigger and bigger part of brand outreach, knowing how to use this tool is more important than ever. Consumers say video is most helpful when trying to learn about products.

Infographic: Top graphic design trends

PR Daily

Your visual content can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. The post Infographic: Top graphic design trends appeared first on PR Daily.

Infographic: How to design infographics that attract new customers

PR Daily

Infographics do more than make overwhelming data more palatable. These popular visuals make the rounds on digital channels, and you can showcase your organization as an industry leader and build trust with readers by creating content that addresses consumers’ issues or concerns.

Infographic: What communicators should know about fonts

PR Daily

Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind. This infographic offers all the different attributes of a font and what designers and writers should know about each of them.

Infographic: 7 ways to grow your online customer base

PR Daily

As more shopping moves online, businesses must find a way to grab consumers where they are. This infographic shares strategies for helping new audiences find your products and services. To learn all the ways you can expand your online following, read the full infographic.

Infographic: The benefits of purpose-driven marketing

PR Daily

Supporting a cause could help you earn brand loyalists and lead to higher revenue. With a bevy of brands offering similar products or services, championing a worthy cause could be the differentiator that helps your organization stand out. Infographics Marketing marketing infographic

Physicians back sunscreens despite some consumer backlash

PR Daily

With Canadian authorities announcing an investigation into sunscreen products made by Banana Boat after over 100 consumer complaints, consumers are doubting whether sunscreen really helps at all. To use sunscreen, or not to use sunscreen? Doctors say it shouldn’t be a question.

Infographic: 10 ideas for stellar marketing videos

PR Daily

However, creating content can raise your visibility, establish your brand position as an industry leader, and safeguard your organization’s reputation. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Infographic: Why your social media team must invest in video

PR Daily

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. For more reasons to make video a central pillar of your content strategy—and tips for successful implementation—check out the full infographic.

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. However, your content must be easy to navigate, consume and share. To read about all the tips to attract new audiences, read the full infographic.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues.

Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Infographic: How to get your message out on TikTok.

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Infographic: The formula for a perfect explainer video

PR Daily

These opportunities can be a sweet spot for brand managers looking to find new customers online. Often, a business or service exists to fill a specific consumer need. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Infographic: Why marketing automation is an essential investment

PR Daily

As audiences become overwhelmed by marketing messages and digital overload, as email inboxes clog and as consumers question their brand loyalty, marketers need help. They have to personalize content, manage a complicated sales funnel and safeguard their brand’s reputation.

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. Failing to execute a fully fledged campaign can lead to backlash, consumer mistrust and wasted money and effort.

Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. As brand managers vie for the attention of distracted audiences, it’s important that ads and owned content occupy optimal positions to sway consumers making purchasing decisions.

Infographic: How influencers make their money

PR Daily

As brand managers look to recapture consumer trust and build new audiences, turning to trusted online figures has proven a valuable way to build a following. Many influencers look to other channels to pad their earnings, including guest speaking and branded merchandise.

Infographic: Trends that are shaping the social media landscape

PR Daily

Digital Marketing Philippines shares the tactics, strategies and content that brand managers should know and implement into their marketing strategies in this infographic. Ensure you’re being transparent when attempting to collect consumer data on social channels.

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand. Infographics Marketing PR Social Medi

Infographic: What can help your content sizzle this year?

PR Daily

Crafting quality, original content is a great way to drive website traffic, boost SEO, establish yourself as an authority and build trust at a time when a premium is places on brand authenticity. Most consumers don’t even mind marketing content, as long as it provides value.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? To learn how to make your Instagram offering stand out, read the full infographic. Infographics Social Media Storytelling

Maximize Consumer Love This Valentine's Day (Infographic)

PR 20/20

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. Check out this infographic by The Shelf for even more V-day insights. Brand Business

Infographic: How to craft captivating online content

PR Daily

Your content has become a crucial part of your brand identity. As more and more consumers are discovering new products online, and as shoppers trade malls for virtual retail experiences, an organization’s physical façade has manifest itself in a new form: the written word.

Infographic: The psychology behind online shopping

PR Daily

For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. What factors drive a consumer to choose your product or service out of the crowded online marketplace? That means knowing the customer journey inside and out and understanding consumers’ needs and preferences. This infographic from 16 Best offers insights on the psychological motivations for online shoppers.

Infographic: 10 ways tech is transforming digital marketing

PR Daily

Technology is progressing at a breakneck pace, and brand managers who tap into these advancements stand to gain a competitive edge. Which technological advancements should be a part of brand managers’ strategies? Bots offer 24/7 communication options for reaching consumers.

Infographic: What marketers should know about voice search

PR Daily

Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. The phrases “OK, Google…,” “Hey, Siri…” or “Alexa…” begin many consumers’ online queries—and brand managers should be listening.

Infographic: How to make the most of ‘social commerce’

PR Daily

Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Social media has transformed how brand managers interact with customers.