Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. Growing your audience on social media is not impossible. B2B Social Media

Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. Social media is real-time.

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Infographic: 8 tips for better customer service on social media

PR Daily

How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional. PR pros might not want to think that customer service falls within their sphere—but taking care of consumers online is a huge part of protecting your reputation. A poor customer experience can quickly blow up, and social media exacerbates the problem with algorithms that prioritize outrage.

Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Adjusting your social media messaging during a global pandemic

PR Daily

While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Take to social media to make a difference. Surgeon General understands the power of social media, asking social influencers to share the importance of social distancing.

Infographic: How much time we spend on social media

PR Daily

This infographic offers vital insights. How much time do you spend on social media? This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. To see more about how consumers use social media platforms, consult the full infographic.

Infographic: Trends that are shaping the social media landscape

PR Daily

To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Digital Marketing Philippines shares the tactics, strategies and content that brand managers should know and implement into their marketing strategies in this infographic. Use social listening tools to generate more leads.

Infographic: Do’s and don’ts for social media marketers

PR Daily

With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Social media is a two-way street.

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization. Failing to execute a fully fledged campaign can lead to backlash, consumer mistrust and wasted money and effort. Infographics Social Media social media infographic

Infographic: Facebook leads all social media with 68% of U.S. adults

PR Daily

These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . Yet the company continues to hold a robust market share over other social media platforms. As we recently reported on PR Daily , some communicators looked at their shrinking organic reach on Facebook and have decided to follow their consumers to other sites. Social Media

Infographic: How to combine email and social media efforts

PR Daily

Email has better conversion rate than social media—but social media channels can help expand your email list. Social media can help with that. This infographic from Payfort suggests five ways to use social media to drive consumers to your email list. Use content snippets from your newsletter for social media posts. The post Infographic: How to combine email and social media efforts appeared first on PR Daily.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click.

Infographic: 30 ways Instagram stands out from other social media

PR Daily

The photo-sharing app has over 1 billion active monthly users and skews toward an increasingly valuable market: consumers under 35. This infographic from Famemass details 30 Instagram statistics that every communicator should consider when planning for the future of social media marketing. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. Social Media infographic Instagram

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. When presented with an infographic, people are able to understand, appreciate and take action with ease.

Infographic: Where to start with your social media call to action

PR Daily

Every time you post to an online platform, you hope to elicit a positive response from consumers. Your social media posts must demand a response. This infographic from Dog-Eared Social offers some helpful starting points to shape your CTA to persuade customers to take the action you want. RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] . Every social media post you make should have a specific purpose.

Infographic: How to respond to negative consumer reviews

PR Daily

How you respond to consumer reviews can be just as important as the review itself. According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business. The infographic lists several ways a business should respond to negative reviews.

Infographic: Social media marketing insights for the holidays

PR Daily

Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. This infographic. details how marketers should approach social media efforts for the holidays.

Infographic: The do’s and don’ts of social media automation

PR Daily

For example, an unfit automatic response to a consumer comment spotlights the inauthenticity of your response and can cause the online conversation to spiral out of control. RELATED: Save $200 on our Social Media Conference at Disney World. ]. This is one way social media automation can go wrong, according to SlideGenius. It shares more best practices and mishaps social media managers should take note of in this infographic.

Infographic: 6 social media marketing trends to watch

PR Daily

When it comes to social media marketing, one thing is certain: Nothing lasts forever. What must your social media team be prepared for? How are consumers communicating on these platforms? Take a breath: An infographic from Digital Marketing Philippines. shares the social media practices that will likely be shaping the industry. RELATED: Create videos, infographics and images that "wow," even on a shoestringbudget.].

Trends 100

7 reasons organic social media remains essential

PR Daily

While there are ways to continue to stay relevant on the platform , is organic or unpaid social media still worth the time and resources a business needs to invest? Organic social media efforts are cost-effective. Even though it takes time and energy to create social media updates, they’re still extremely cost-effective. Social media provides authenticity. Organic social media compliments advertising. Three Girls Media.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

SOCIAL BUZZ . By simply explaining what’s changed and how it’s a benefit, Amtrak’s social media team relayed the organization’s key message (“Travel shouldn’t be a hassle”) along with helpful information for travelers. Don’t forget to update your social media images as well.

Blueprint for social media success

PR Daily

Managing multiple social media accounts can be a time-consuming nightmare. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks. RELATED: Join us for the Social Media #Mashup at Disneyland. ]. The infographic closes with tips for writing effective social media headlines. Love it or loathe it, social media marketing has become essential for doing business.

11 ways to amplify social media engagement

PR Daily

The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy. An infographic from Red Website Design shares several takeaways to get started: 1. Twenty-six percent of people say they follow brands on social media that align with their interests.

10 of brands’ worst social media mistakes

PR Daily

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, though social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly. Here are 10 social media blunders that stand as cautionary tales on what not to do on the Internet: 1. Related: Don't Make These Social-Media Blunders That Businesses Keep Repeating.

Best Practices in Social Media Content

5W PR

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Once your objectives are outlined, follow the seven steps below for best practices in social media content: 1 – Choose the Right Channels. Think thoroughly through the social networks on which you want to be active as there is no requirement to be on them all.

7 ideas for social media posts

PR Daily

What are some of the proven, time-tested social media ideas that can help build engagement? Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. Highly visual pieces that contain a lot of information in a format that can be easily digested by readers and have the potential to generate a ton of engagement and even attract new followers to your social media accounts.

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

According to research from Animoto, video content is growing in popularity for social media users. What are the best tools available for marketers on social media? With the rising importance of visuals and the need for brand managers to reach consumers directly online, social media video content might be an essential component of your strategy. They compiled some topline stats into this handy infographic.

Infographic: The state of video marketing for 2020

PR Daily

Check out this infographic to learn how you can create and deploy content that wows your audience. According to this infographic from Depositphotos , 80% of marketers say video has helped them increase traffic to their website and generate leads. Top stats from the infographic include: Facebook ranks as the No. 1 social media platform for consumers to watch brand videos. Content Marketing Infographics Social Media Visual & Video Communications

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social media press release examples

Prezly

In this comprehensive post you’ll find examples of social media press releases, a practical guide, and a free template to get started. How do you use social media press releases to share your story with press and online influencers? And why should you ditch traditional media releases? or a new product that will change the lives of consumers. Now, what makes a social media press release different from a traditional press release?

8 steps to better social media marketing

PR Daily

It’s one thing to be on social media; it’s quite another to be good at it. Here to help in this confusing cyber quest are the people of Digital Marketing Philippines, who’ve created an infographic to improve your online messaging. They offer eight tips to keep your footing in the shifting sands of social media marketing. The infographic’s first ort of advice is to “go deep, not broad” by focusing your efforts on no more than three platforms at a time.

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Native ads are integral to the media mix, with all native formats combining to represent 63% of total US digital display ad spend. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. It can incorporate digital, print, video, interactive infographics, virtual and augmented reality, and more.

30+ Amazing Video Insights to Get Brand Exposure and Reach on Social Media [Infographic]

Social PR Chat

How can you survive social media without video insights? Obviously, Facebook is not the only social media platform where you can get brand exposure and reach. The reasons why social media platforms are getting more and more traction every day is because they comply with what people demand these days: video content. LinkedIn, the least casual of a social media among all, committed to applying video feature in 2017. Social PR infographic

5 social media trends PR pros must embrace

PR Daily

Social media tactics are a must for any well-rounded PR or marketing campaign. However, how can you stand out in the sea of content and messages online—especially as social media best practices continue to change? Video is the future of social media marketing, and it can drive engagement for your organization. Though most social media pros know they shouldn’t post only promotional content, it seems that only some employ the practice.

Trends 100

Infographic: Top graphic design trends

PR Daily

With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out. To learn how to implement these graphic design ideas into your website and offline materials, consider the full infographic. The post Infographic: Top graphic design trends appeared first on PR Daily.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. That doesn’t mean you, too, should go dark before your next product launch, but thinking of ways to keep consumers on their toes can build excitement and draw greater attention (along with kudos).

Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. From parenting help to choosing what products and services to buy, dads rely on social networks as a central part of the buyer journey.”.

Infographic: How to use emoji in your marketing messages

PR Daily

If consumers find you ridiculous, you could undermine your efforts, or even drive away potential buyers. This infographic from Campaign Monitor offers ground rules for communicators on using emoji in their messages. To learn more about how to use emoji to reach your target audience, read the full infographic. The post Infographic: How to use emoji in your marketing messages appeared first on PR Daily. Email Infographics Marketing Social Media Writing & Editing

Infographic: Your Google My Business checklist

PR Daily

How do you ensure local consumers can discover your products and services? This infographic from Brafton shares the essential steps every organization should take to make sure they are discoverable to local patrons and would-be customers. . To learn more about creating your Google My Business profile, read the full infographic. The post Infographic: Your Google My Business checklist appeared first on PR Daily. Infographics PR Social Media