Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

PRSay

JULY 29, 2022

“We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Connect with him on LinkedIn. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 151

Communications Public Affairs Insurance Insurance 151

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging.

Employee 132

Employee Communications Storytelling Corporate 132

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. This is inevitably impacting business and consumer confidence. It may help lift consumer spending, especially if the weather is good, but it won’t do anything for productivity.

Agency 98

Agency Publicity Marketing Banking 98

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. size: 35,000 in Sweden) Activation (Situation) : Dave is an environmentally conscious consumer who reacts to news stories about climate change and sustainability issues being shared on social media.

How To 52

How To eBook Corporate Groups 52

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. For example, the analysts forecast that “millennials and Gen Zers will make up” about 62% of total” LinkedIn users in the U.S. It includes both organic posts, sponsored posts and paid ads. Stay with me, I’ll bring this back to B2B in a moment.

B2B 119

B2B Social Media Marketing Media 119

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Social Targeting on LinkedIn.

Social Media 233

Social Media How To Insurance Insurance 233

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. More of a consumer audience? Are you a B2B company?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Bianchi Biz Blog

MARCH 7, 2024

Most influential media for consumer communication in Israel Ynet / Yedioth Ahronoth – Online + Print Walla! million users LinkedIn : 2.35 million users LinkedIn : 2.35 million users Instagram : 4.19 million users TikTok : 3.2 million users X : 2.2 million users Hazinor : 1.3 million users Instagram : 4.19 million users X : 2.2

Print 104

Print Marketing Real Estate Automotive 104

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Connect on LinkedIn.

Strategy 149

Strategy SEO B2C Engineering 149

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Communications Conversations

AUGUST 27, 2019

That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PRSay

OCTOBER 29, 2021

There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Consumers can smell it a mile away when it’s not real. And there’s the part of that shift that I think corporate America needs to embrace. Connect with him on LinkedIn. . It can’t be fake.

Case Study 155

Case Study Nonprofit Corporate Tools 155

Prohibition

JUNE 2, 2023

As well as trends, also develop your understanding of the different social media platforms, how they are used and consumed, and their demographics. As PR is applicable to all industries and companies, I’d also recommend deciding what type of PR you are most interested in, whether that’s digital, corporate , consumer or trade to name a few.

Meeting 62

Meeting B2B Social Media Agency 62

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 117

Social Media Study Blogging Company 117

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. LinkedIn remains a key focus for recruitment.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. LinkedIn remains a key focus for recruitment.

Social Media 62

Social Media Trends Media Instagram 62

Melissa Agnes

DECEMBER 28, 2014

As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. Connect with Melissa on LinkedIn. Connect with Chris Anderson on LinkedIn. Connect with Bruce Anderson on LinkedIn.

Crisis 218

Crisis LinkedIn Technology Corporate 218

5W PR

AUGUST 13, 2021

With consumers becoming less trusting of advertising and corporations, they have switched to trusting individual people a lot more, which often also means trusting the person behind the business. These days, it’s especially important, and even essential, for companies to have someone with a strong personal brand leading them.

Case Study 88

Case Study Social Media Instagram Consumer 88

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Brands know they should listen to consumers, but what about listening to employees? What about Twitch? Never fear! It’s the CEO!

Social Media 62

Social Media Trends Marketing Viral 62

Cision

DECEMBER 8, 2017

Our safari passengers are reminded that most consumers evaluate a brand based on emotion, rather than information. Keep in mind though, that 81 percent of millennials expect companies to tout their corporate responsibility too. Connect with him on LinkedIn. This is the Emotional Video. Finally, we approach the Product Video.

Video 189

Video Creativity Conference Education 189

Prohibition

APRIL 7, 2020

On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. On LinkedIn, uploaded videos can range from just three seconds, to 10 minutes long. This platform is great for interviews with key business figures and more corporate B2B video.

Video 149

Video Social Media Instagram Facebook 149

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Videos are also a great storytelling device.

Video 62

Video Social Media Instagram Media 62

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Travel Fashion Tourism 316

Deirdre Breakenridge

APRIL 15, 2019

There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. Okay, so things have changed.

Media 268

Media Data Google Report 268

Flack's Revenge

MARCH 30, 2020

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. Frank Strong.

Crisis 199

Crisis Pitching Airlines Technology 199

Sword and the Script

SEPTEMBER 7, 2021

In a press release, the company said the “acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients.”.

Software 88

Software Print Tools SEO 88

Waxing UnLyrical

AUGUST 28, 2018

For many creative writers turned corporate, this means using your lede to create your story arc. In the case of a corporate communications writer, your hero should always be a member of your organization, likely your CEO, founder or another member of the C-suite. Explain the conflict. Introduce the hero and the protagonist.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Meet people where they are. Prepare in advance.

Social Media 97

Social Media Conference Media Corporate 97

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Communications Conversations

FEBRUARY 20, 2020

And, on LinkedIn, they once again went with the heritage video. Holy corporate/agency buzzwords!). Finally, maybe my favorite–this LinkedIn video post from Jocely Lauer of the longest-tenured AWD employee raising the new brand flag at headquarters. #LoveTheLifeYouSee pic.twitter.com/DOYiauf8lI. Allow me to elaborate.

Social Media 107

Social Media Employee Media Video 107

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting. Punctuation was his way of teaching us to make a point.

Writing 60

Writing Blogging Content Marketing Web 60

Melissa Agnes

DECEMBER 28, 2014

As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. Connect with Melissa on LinkedIn. Connect with Chris Anderson on LinkedIn. Connect with Bruce Anderson on LinkedIn.

Crisis 100

Crisis LinkedIn Crisis Management Technology 100

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? We have the luxury of having customers on our corporate campus regularly.

Agriculture 70

Agriculture Employee Corporate Training 70