Should Communications Pros Use LinkedIn Stories?

Glean.info Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. That’s what LinkedIn says anyway. Text, images and videos up to 20 seconds long posted on LinkedIn Stories remain on the network for 24 hours.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. The pendulum swung back, hard , to an old standby: corporate comms and its suits, process documents, strategy decks and employee memos. But that doesn’t mean corporate communications will go back to where things were in 2019.

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Understanding social media for B2B and corporate companies

Prohibition

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. More than 610 million professionals use LinkedIn. There are 27 million active LinkedIn profiles in the UK, with 60% male and 40% female. How are professionals using LinkedIn and Twitter? According to LinkedIn itself, four out of five UK professionals are now using the platform.

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How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. The accounting and auditing firm features an abundance of corporate culture content in its Life tab, including employee video testimonials, employee LinkedIn Pulse articles and company photos.

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. And, most importantly, these folks who are publishing on LinkedIn are seeing real business opportunities, as a result. Then, he cross-posted to LinkedIn. After all, LinkedIn is still THE social network for the business world.

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? LinkedIn 2020 Profile Start Up Package. Click here to order the LinkedIn Profile Makeover Superstar Start Up Package. I would consider her a true LinkedIn guru!

4 LinkedIn changes that affect your social media strategy

PR Daily

LinkedIn has announced a few significant changes. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. Admins can now post updates and respond to comments from the LinkedIn mobile app. Think about the topics that are important to your target audience specifically on LinkedIn.

Executives can find—and offer—authenticity on LinkedIn

PR Daily

After I meet people, we typically connect on LinkedIn. But over recent years, I’ve noticed that I’m popping in on the LinkedIn feed to see what people are up to and what they’re reading and sharing. On LinkedIn, people are more focused, more attuned and more gracious. As I’ve invested more of my time and myself into posting on LinkedIn, I’ve seen the impact. Of course, we have a corporate feed for my company.

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. This strong growth has powered LinkedIn to new heights in terms of revenue per user: LinkedIn is just pennies away from crossing $2.00 As a result, employers are using LinkedIn more.

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. I reported this to LinkedIn and it was immediately removed.). I believe I’m entitled to voice my own opinion on my own LinkedIn page. Twitter Facebook Google+ LinkedIn Cyberbullying: My Week on LinkedIn.

As publishers flee Facebook, LinkedIn rises

PR Daily

Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. Since being purchased by Microsoft, LinkedIn has added native video , enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn emerges as a content-sharing network. Publishers leave Facebook for LinkedIn.

5 communications pros to follow on LinkedIn

PR Daily

Two people sign up for LinkedIn every second, according to the world’s largest professional social network. Members can take advantage of a variety of networking and learning opportunities the site has to offer, including LinkedIn publishing, groups and updates. Rosen is a social media trainer, speaker and author who specializes in PR and marketing strategies on LinkedIn. Eastern (along with its LinkedIn group ) with co-host Steve Cassidy.

13 ways to boost your LinkedIn presence

PR Daily

Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts. try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, " Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company.". Publish a post," however, will take you to LinkedIn's blogging platform, where your wisdom will be valued for eons to come.

How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Heck, many of the Fortune 500 CEOs aren’t even on LinkedIn (at least not in any meaningful way as we learned earlier this week ). Smart use of Richard’s profile here and his position as a LinkedIn “Influencer” Executive: Angela Ahrendts.

How to optimise your LinkedIn profile for search and discovery

Stephen Waddington

LinkedIn is a platform for building professional relationships. It's a burgeoning area of consultancy for our corporate teams at Ketchum. LinkedIn is a good start point. A LinkedIn profile is a great basis for new professional relationships. This will improve the search ranking of your profile on both LinkedIn and Google. #2 LinkedIn recommends a high resolution image with a neutral background cropped to 400 by 400 pixels. #3

Why aren’t more companies using LinkedIn Sponsored Updates to retain and recruit talent?

Communications Conversations

” But LinkedIn? “Sponsored updates”, as they’re labeled, on LinkedIn are a bit less ubiquitous than its Facebook brethren. So, from looking at the types of Sponsored Updates I’ve seen on LinkedIn, we can glean one thing: Brands are looking to SELL on LinkedIn. Now, let’s reflect upon why actual human beings use LinkedIn: * To research people and potential employers. *

How to use corporate social responsibility efforts for PR wins

PR Daily

With more companies engaging in corporate social responsibility (CSR) efforts, there are opportunities to talk about the social good taking place. The practice of promoting the image of a corporation as being socially responsible just to reap the marketing benefits, known as “ greenwashing ,” may work temporarily but draw a backlash when consumers realize a brand isn’t being authentic. RELATED: Take the first step in achieving corporate communications excellence ]. LinkedIn.

Trend: 5 companies using LinkedIn video to advance goals during the pandemic

Communications Conversations

But, LinkedIn? Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos. Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side. Video.

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). 60% of traffic to the LinkedIn platform comes from mobile.

My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

So: LinkedIn. But LinkedIn has a Reddit problem (I’m trademarking that!) Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. It worked so well that it was acquired by LinkedIn a few years ago. Rapportive will pull up their profiles, and then you can click through to LinkedIn to learn more about them. Happy Saturday!

State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network. With its mobile app relaunch in Q4, LinkedIn sought to repair its lackluster mobile presence.

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

This year, 387 (77%) of Fortune 500 companies published new content on their corporate blogs, up from 45% last year, according to new research from University of Massachusetts Dartmouth Center for Research Marketing. LinkedIn Still Popular, TikTok Gains Attention.

What the Microsoft’s acquisition of LinkedIn means for corporate communicators

Communications Conversations

In case you missed it, last week Microsoft acquired LinkedIn for 26.2 It’s a question you’re likely to get from business partners and colleagues in the weeks ahead–especially since LinkedIn has evolved into a key communications tool for many of us. But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months.

8 initial reactions to LinkedIn Stories for users (and brands, eventually)

Communications Conversations

LinkedIn recently unveiled “Stories” on its platform. Let me summarize the reaction for a vast majority of LinkedIn users: UGH. I don’t think I’ve seen a single person who works for an agency or corporation post in Stories yet! LinkedIn trends older.

5 LinkedIn groups for PR pros

PR Daily

LinkedIn is a lot more than just a place to look for jobs or new recruits. If you’re looking to stand out as an expert in your business, stay on the top of PR news and events or just get to know what PR is all about, LinkedIn is a good place to start. Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded business professionals all over the world.

10 reasons PR pros should love (and use) LinkedIn

PR Daily

Although I''ve found LinkedIn useful for over a decade, it has truly blossomed in recent years. Here''s why I spend so much time on LinkedIn and why anyone in PR should be doing so, too: 1. LinkedIn as a platform for showcasing experience. LinkedIn as a source of great content. I enjoy reading exclusive LinkedIn content, as well as its suggested content from other sources and articles shared by people in my network. LinkedIn as a source of talent.

8 Tips for Creating a Virtual PR Event

Critical Mention

Public Relations Corporate Communications Events Facebook Influencer Marketing Instagram LinkedIn Media Relations Technology Twitter YouTubeVirtual events have become increasingly popular through the pandemic.

PR Pros: What to Expect in Q4

Critical Mention

Public Relations Corporate Communications Crisis Management Facebook Instagram LinkedIn Marketing Media Relations Online Podcasts Twitter YouTube

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” His company has a corporate blog. LinkedIn. Dave blogs using LinkedIn’s publisher feature on a regular basis. In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic.

3 Top Tips to Boost Your LinkedIn Profile Visibility

Polaris

Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1 1 Complete Your LinkedIn Profile. If you want to get found on LinkedIn, complete your profile. It’s surprising, but according to this infographic , close to 50% of LinkedIn profiles are incomplete.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn. Harland Sanders might have been born in 1890, but that hasn't stopped him from embracing modern technology to create a robust LinkedIn profile. To promote its Premium Economy amenities, Virgin Atlantic took to LinkedIn to post what could quite possibly be. have a place on LinkedIn, provided that they are relevant and add value.

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Public Relations Content Marketing Corporate Communications Crisis Management Influencer Marketing LinkedIn Marketing Media Relations Online TwitterThere are lots of useful public relations and communication news sources one can benefit from across the internet.

For LinkedIn employees, assurances. For its users, Clippy?

PR Daily

Before the world knew that Microsoft had reached an agreement to buy LinkedIn for $26.2 billion, LinkedIn CEO Jeff Weiner gave his employees the news in a 1,700-word email. Weiner is expected to stay on as LinkedIn’s chief executive and report to Microsoft CEO Satya Nadella. The LinkedIn team has grown a fantastic business centered on connecting the world's professionals," Nadella said in a statement. If you’re wondering why LinkedIn is worth $26.2

Top 7 Communication Resources

Critical Mention

Public Relations Advertising Analytics Content Marketing Copywriting Corporate Communications Crisis Management Education Facebook Influencer Marketing Instagram LinkedIn Media Relations Twitter YouTube

Twitter entices marketers with dashboard; LinkedIn and Pinterest offer more

PR Daily

While larger corporations will likely continue to use their sophisticated tools from Twitter’s partners, the idea with Dashboard is to provide a more basic suite of business-friendly tools to a broader audience,” TechCrunch reported. LinkedIn auctions off display ads. LinkedIn is making it even easier for marketers to purchase display ads on its platform to target desktop users. Improving marketers’ access to ads could significantly boost LinkedIn’s revenue.

Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

PR Daily

Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it. Image courtesy of LinkedIn. “Correct pronunciation is not just a common courtesy—it’s an important part of making a good first impression and creating an inclusive workplace,” LinkedIn wrote in a blog post.

6 secrets on how to build a corporate identity from scratch

PR Daily

In her Ragan Training session, “ Partner with your organization’s stakeholders to get corporate communications done ,” Jernstedt offers lessons on building internal and external communication from scratch. She draws tips from her leadership of the team responsible for corporate branding, executive communication, PR, internal communication, employee engagement, crisis management, social media and archive management across multiple brands.

4 Powerful Examples of Earned Media in 2020

Critical Mention

Media Monitoring Content Marketing Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Online Online News Monitoring Television Twitter YouTubeTracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms.

Write a killer LinkedIn summary in 3 steps

PR Daily

If you must choose one digital profile to perfect, make it your LinkedIn profile. Even if someone starts with a Google search, he or she will likely end up on your LinkedIn profile; it's usually one of the top three results Google displays. A stellar LinkedIn profile isn't just nice to have-it's an essential personal branding tool. LinkedIn allows you to add video, photos and documents to reinforce your words and provide more proof, depth and meaning to your story.