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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. This LinkedIn blog post is a great place to start. There are a few ways you can go about it. #1:

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4 ways to present your corporation as grateful to its shareholders

Axia PR

A LinkedIn poll revealed corporations have a negative public image. On a LinkedIn poll , Axia Public Relations CEO Jason Mudd asked if corporations exist merely to generate a profit or are beholden to stakeholders. How can you change that for your organization?

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Are employees the forgotten audience on LinkedIn?

Communications Conversations

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

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What is Ryan Reynolds doing on LinkedIn?

Mark My Words

Financial Times Perhaps what the presence of stars on LinkedIn represents is the new mundanity of celebrity culture. The world has gone corporate.” As far as social media goes, LinkedIn is a pretty safe space. They were cultural icons who embraced a more flamboyant and turbulent lifestyle.

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PRSA Kicks Off New Strategies & Tactics Live Series on LinkedIn

PRSay

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. 17 livestream on PRSA’s LinkedIn page. The live webinars will also be recorded and archived on PRSA’s LinkedIn page. First up: PR measurement lets communicators speak the language of the boardroom.

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What the Microsoft’s acquisition of LinkedIn means for corporate communicators

Communications Conversations

In case you missed it, last week Microsoft acquired LinkedIn for 26.2 It’s a question you’re likely to get from business partners and colleagues in the weeks ahead–especially since LinkedIn has evolved into a key communications tool for many of us. LinkedIn’s big win: Access to huge resources.

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Executives need to get a lot more real in 2022 on LinkedIn

Communications Conversations

2021 was the year executives got more active on LinkedIn. However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. Any list of examples of corporate CEOs and authenticity has to begin with Spanx CEO, Sara Blakey.