Cision

MAY 2, 2016

adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well. What this media consumption shift caused is a shift in how publishers view content marketing. should be able to influence how you consume media on them.

Mobile 120

Mobile LinkedIn Facebook Google 120

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 94

Survey Industry Leadership Study 94

Waxing UnLyrical

AUGUST 28, 2018

For many creative writers turned corporate, this means using your lede to create your story arc. In the case of a corporate communications writer, your hero should always be a member of your organization, likely your CEO, founder or another member of the C-suite. Explain the conflict. Introduce the hero and the protagonist.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Content marketing is a process, and a hard one.

Social Media 60

Social Media Media B2B Content Marketing 60

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

JANUARY 19, 2021

If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Audio is changing how we search for – and consume information. Drop me a comment below or on Twitter or LinkedIn. Need help with marketing or PR?

Technology 167

Technology Publicity Software Pitching 167

Critical Mention

DECEMBER 20, 2019

According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Step 3 – Draw on Positive Media Coverage.

Brand 103

Brand Branding How To Media 103

Waxing UnLyrical

NOVEMBER 24, 2014

Why: Has the Thanksgiving holiday become less significant in today’s fast-paced, consumer-driven society? A Content Marketing Thanksgiving Feast with All The Fixings. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Community 70

Community Facebook Resources Web 70

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions.

Social Media 105

Social Media Media Customer Service Radio 105

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. With that in mind, here are five of our top tips for making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Waxing UnLyrical

JULY 27, 2015

Why: “In a world where content production is in overdrive, it’s getting difficult, and, I daresay, nearly impossible for brands to cut through the noise and stand out among the crowd,” states Daniel Newman in this Forbes post. If You Want Your Content Marketing to be Great, Ask Influencers to Participate.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Waxing UnLyrical

FEBRUARY 15, 2016

Thought Leadership means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume,” says Michael Brenner as he explores why thought leadership “is a key component of content marketing.” ” 7. 9 Ways To Become a Thought Leader.

Leadership 40

Leadership Employee Writing LinkedIn 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 190

Writing Communications Marketing B2B 190

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. Consumers not only follow these channels, but so do the reporters and analysts on whom corporate communicators have so heavily relied to amplify their stories.

Media 28

Media Journalism Social Media Mobile 28

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Waxing UnLyrical

JULY 13, 2016

Studies often tell us the more engagement consumers have with a company, the more they will buy. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Those are vanity metrics. They make someone feel good, but do nothing for the company’s bottom line.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. 2) Do you believe law firm marketing has become harder or easier in the last few years? You can connect with Larry on Twitter , LinkedIn and his blog. By this, I mean a frequently updated blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Critical Mention

NOVEMBER 18, 2019

Consumers are attracted to making purchases from dependable brands. Keeping track of your mentions is a great way to see what PR and marketing efforts evoke positive responses. Doing so allows PR and marketing pros to be able to clearly identify what strategies to continue practicing and which ones to toss aside.

Viral 70

Viral Radio Media Sports 70

Waxing UnLyrical

AUGUST 7, 2015

What does this mean for your content? As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ Based in the Washington, D.C.,

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways.

Writing 72

Writing eBook Case Study System 72

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 117

Social Media Study Blogging Company 117

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 93

Healthcare Content Marketing Industry Trends 93

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 77

Blogging Company Engineering Airlines 77

Waxing UnLyrical

NOVEMBER 2, 2015

4 Ways to Build Content Marketing Authority with SlideShare. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Multimedia in PR. .” 4. Based in the Washington, D.C.,

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

PR Conversations

SEPTEMBER 13, 2018

The problem is that it’s time consuming and haphazard for agencies and in-house clients to find freelancers with the ideal mix of industry knowledge plus experience of the kind of work needed plus recent contacts. You may also wish to connect with : Nigel Sarbutts via LinkedIn or Twitter: @NigelSarbutts.

Survey 82

Survey Resources Agency Training 82

Waxing UnLyrical

AUGUST 19, 2016

While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. Of course, you could question the validity of a global sample of online consumers with no respondents from India when, according to Internet Live Stats, it has almost 1.5

Video 40

Video Survey Consumer YouTube 40