ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client. Instead, be professional and courteous.

Technology 100

Technology Publicity Pitching Trade Shows 100

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 78

Engineering Automotive Agriculture Media 78

Prohibition

JANUARY 30, 2019

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media.

Pitching 54

Pitching Media Film Enterprise 54

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Follow them on social media.

Pitching 72

Pitching Software Writing Construction 72

Prohibition

JANUARY 30, 2019

Popular media representations often paint an oversimplified picture of what a career in PR entails. Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media.

Pitching 48

Pitching Media Film Enterprise 48

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media.

Training 159

Training Pitching Writing Video 159

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. given back to the community in a heart-warming way.

Newspapers 122

Newspapers Radio Construction Fashion 122

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Let your own finely tuned media consumption habits guide you towards what a timely and relevant topic might be. Be thoughtful in constructing questions. Pick a provocative topic.

Survey 120

Survey How To Construction Data 120

ImPRessions - Crenshaw Communications

MAY 13, 2016

Mishandling media. This catch-all covers everything from less than diligent media list creation to over-promising a media contact. It’s best to have dedicated staffers parsing the media relations plan and executing a realistic, results-oriented approach. Turn even bad news into media gold. Shuffling team members.

B2C 120

B2C Case Study Construction B2B 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

PRSay

OCTOBER 9, 2017

Bea Arthur’s one-sentence bio notes that she “is a successful therapist, entrepreneur and media personality.”. She invited several Conference attendees to pitch their business ideas. Arthur said that she’d write up the best-sounding company in an article for Forbes , where she is a contributor. Anybody can do it.

Conference 110

Conference Pitching Film Construction 110

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

JUNE 28, 2022

Write objective questions. The other priest poses his question to the Pope in a slightly different construct and asks, “When I am smoking, is it okay for me to pray?”. So, if they’ve done a good job of coming up with a research objective and writing good questions – they toss that work out the window with such a conclusion.

Survey 94

Survey Study Web Construction 94

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. Building and Pitching New Content New, fresh content is one of the best ways to get quality links.

How To 71

How To SEO Google Examples 71

Barokas

SEPTEMBER 5, 2019

Write down the details of each task and any questions you may have. Don’t be afraid to ask for constructive criticism. Those broader stories may correlate with what your client is doing and serve as a timely opportunity for a proactive pitching angle. Ask for feedback. Be flexible. Every day is different at an agency.

Agency 79

Agency Construction Internal International 79

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Media relations is close to naught if PR consultants do not think with a sales hat on. advertisements). Selling an intent. Is that all?

Publicity 63

Publicity Construction Agency Advertising 63

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. Media relations is time consuming.

Publicity 100

Publicity Interviews Reputation Construction 100

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. in renovation, remodel, and construction plans worldwide. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Friends are asking ¬ your house or mine? -

Pitching 40

Pitching Construction Exercises Retail 40

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. One of the most significant findings from the study was that media is now the least trusted institution. 2) Trust as CEO’s tool for profitability.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Bad Pitch Blog

MAY 31, 2007

Instead of telling the whole world how bad a PR person you think this girl is, why not offer something constructive so that she can help better the profession. This blog was launched to fight bad media relations from inside the industry. So we’re singling out bad media relations as the exception and not the rule.

Pitching 40

Pitching Blogging Construction Media Relations 40

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

prTini

SEPTEMBER 1, 2014

jasonfalls : Expect seriously smart social media insights with a side of sass when you follow Jason Falls. For good reason, he’s regularly named one of the most influential voices in social media. Plus, he’s the author or two of must reads: No B t Social Media and The Rebel’s Guide to Email Marketing. @l

Meeting 67

Meeting Social Media Construction Creativity 67

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. We scanned those pages for weeks before writing this. The founders of Empire Media include Bill Britt, former executive officer and publisher of Alley Cat News and CEO of independent media company Atlantic Metro Publishing; Peter Bordes, founder of media and technology accelerator E-Works, Inc.

Pitching 40

Pitching Real Estate Government Writing 40

Doctor Spin

NOVEMBER 16, 2023

Suggesting that knowledge is constructed from experiences and ideas. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings. Concentrating on the study of consciousness and direct experience. Pragmatism. Constructivism. Deconstruction.

eBook 52

eBook Analysis System Data 52

Bad Pitch Blog

APRIL 10, 2009

Perhaps your company’s diesel serves as fuel for the light construction equipment that’s building a local nature trail. Now research those media contacts that would be most interested in your story and pitch them. Now research those media contacts that would be most interested in your story and pitch them.

Pitching 40

Pitching Construction Local Report 40

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

NOVEMBER 12, 2019

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Today it has categories for software in finance, HR, hotel management, medical, construction and many more. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products.

Software 17

Software B2B Marketing Data 17

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" So, folks, meet my Bad Pitch of the month, so far.

Television 40

Television Advertising Advertising Corporate 40