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How to Build A Media List (Without Paying For One)

Buzzstream

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. In my time with Siege Media, I learned to build and vet my own lists, leading to many more relevant pitches and high-authority coverage.

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The write track: Learnings from the PR frontline

Engage PR

I was already confident in my ability to write, having done my degree in English and Linguistics, and masters courses in PR and Corporate Communication. However, I had to unlearn much of what I knew about academic writing, and take on board new methods for constructing impactful and informative media-ready copy.

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Social Media Logic: The Amplification of Media Effects

Doctor Spin

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic. Media Logic.

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Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

Media companies began to lay off droves of journalists and writers in our industry. At the same time, some of the greatest media titles on the planet were struggling to keep up with content demands since letting staffers go. Just go to the digital masthead (check the About Us page) for the media property.

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Tips for Working with Millennial Media Outlets

Business Wire

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

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The Inverted Pyramid Writing Style for Press Releases: What You Need to Know

PR Fuel

Want to write a press release that secures readers’ attention? Excess device usage, apps, and media can make it difficult to maintain a user’s attention. The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. What Is the Inverted Pyramid Writing Style?

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AP Style in Public Relations: Top Five Tips for Press Releases

Landis PR

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

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