Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

It’s the perfect time to be inquisitive and test your creativity. So, ask questions, observe, take risks, be open to constructive feedback, and adjust in order to succeed in your present and future environment. . However, unlike post-graduation job placements, internships allow you to shamelessly investigate your field of interest.

Internal 398

Internal International B2B Construction 398

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Many companies work to sell products by simply stating features, but narratives through creative messaging can dramatically influence purchasing behavior.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

The Hoffman Agency

OCTOBER 23, 2023

Once I understood that my managers and team leads felt a responsibility to me to provide constructive comments, I wanted to open the door for them to do so. By accepting constructive feedback, I found the courage to try new things. Instead, I’ve unlocked my creativity. And it felt freeing.

Construction 45

Construction Internal International Meeting 45

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Your supporters can provide constructive feedback to keep your podcast fresh and exciting. Always use headphones when recording, to make sure there’s no background noise and that your audio levels are even and not distorted.

Social Media 268

Social Media Film Construction Television 268

ImPRessions - Crenshaw Communications

JUNE 28, 2023

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.

Technology 170

Technology Strategy Privacy Healthcare 170

PRSay

MARCH 7, 2024

The press tour saw a towering Barbie in New York, elements of a Barbie Dream House replicated on the red carpet in Los Angeles and the construction of a Barbie-themed AirBnB, attracting Architectural Digest for a tour. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 118

Film Marketing Sports Hotels 118

Stern + Associates

MAY 1, 2023

But often it takes creativity and reflection to bring all the threads of what you’re doing for your industry or the wider world together into a single picture of your value. Align on Your Executive Communications Story Before putting your executives into a more public-facing role, you need to be sure they have a narrative to amplify.

Strategy 93

Strategy Company Communications Insurance 93

PRSay

DECEMBER 14, 2021

Funded by investors and exchange-traded funds (ETFs), video game developers and programmers are working full-time to construct this brave new world. Finding, building and implementing communication opportunities in the metaverse will require creativity, adaptability and foresight. Roblox Corp.,

Real Estate 157

Real Estate Journalism Construction Newspapers 157

Prohibition

AUGUST 15, 2022

Even though the Metaverse is still under construction, virtual avatars becoming influencers does not happen overnight, but will happen with time. Balmain’s Creative Director, Oliver Rousteing says inclusivity and diversity were the driving force behind the virtual model campaign. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Here are some ways to construct a killer content calendar and get the most out of it. Refresh with formal creative sessions. A good content calendar is like a roadmap that helps a brand tell its story. Start with tentpole events and initiatives.

How To 259

How To Social Media Product Launch Construction 259

Buzzstream

MARCH 7, 2024

You can also get creative with this approach. For instance, I helped publish a Women in Construction post years ago and did an initial outreach push to get it showing up in the SERPs, and now, every year, it acquires more links each March during Women in Construction Week. ” This phrase is a relevant keyword for Casper.

System 62

System Google Policies Guidelines 62

Stern + Associates

OCTOBER 27, 2022

Despite working in more teams than ever before, the global workforce is plagued by loneliness that saps creativity and tanks productivity. However, hope is in sight – by making modifications to the structure, duration and staffing of teams, we can move away from transactional encounters and rebuild constructive social relationships.

Construction 62

Construction Groups Creativity Study 62

Mark My Words

AUGUST 7, 2019

Gaudy graphics constructed to hypnotise one’s peripheral vision. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. The Edinburgh Fringe is noisy. No, not the plaintiff wheezy whine of the devil’s bellows. Loud marketing. Dumb ubiquity. Hopeless strategy to attract an audience.

Construction 114

Construction Training Creativity Measurement 114

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

Creativity and imagination. ” A presentation should offer creative concepts that are well thought out, fit the brand personality and appeal to media, assuming earned media is a goal. The most creative idea in the world is worth very little to a brand if it can’t be justified. Specific metrics for success.

Agency 224

Agency Creativity Resources Measurement 224

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Even an inspired agency team likes to be challenged in a constructive and creative way.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

MAY 9, 2016

In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. When constructive criticism is offered at the outset, it sets a precedent for the ongoing relationship. It’s not only face-saving, but it enables a constructive dialogue and lets you avoid political traps.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. Though a relatively small and tactical piece in the PR puzzle, a well-constructed briefing book is an indispensable media relations roadmap. See last week’s post for a deeper dive into PR facilitation of media interviews.

Interviews 136

Interviews Construction Report Journalism 136

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Constructive criticism could point you in the right direction toward strengthening your identity.

Brand 120

Brand Branding How To Construction 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework. But most journalists won’t accept a pitch just because they like you.

Agency 224

Agency Construction Fashion Pitching 224

Stephen Waddington

JULY 14, 2019

Constructive scrutiny of your work will always make it stronger. It’s a critical part of the creative process. Carol says the story highlights a challenge of giving constructive criticism. It has also resulted in cooperation on many projects. Lessons in life and language A writer's relationship with their editor is important.

Construction 83

Construction Policies Print Software 83

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

A client doesn’t have to accept every idea or recommendation from an agency, but a fair hearing is important to encourage a free flow of creative thinking. And if the concept isn’t workable, explain why in a constructive way. It will improve the next recommendation.

Agency 178

Agency How To Meeting Construction 178

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Mindful Marketing

OCTOBER 19, 2022

A resident of Bellevue, PA, Thompson recently completed construction of a 45 ft. Thompson credits LEGO for f anning his creative flame at a very young age and opening for him doors to design, teaching, and entrepreneurship. Lego model of his town’s Lincoln Avenue using over 20,000 of the tiny bricks.

Apparel 103

Apparel Sports Construction Resources 103

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Practical Law Construction

DECEMBER 15, 2021

So far so straightforward, but then the new developer instructs its architects to prepare further plans and construction drawings that rely heavily on the drawings devised for the purposes of the planning application. You sell the site (which now comes with planning permission) to another developer. Surely, they don’t have a case?

Construction 52

Construction Exercises Creativity Blogging 52

Communications Conversations

JANUARY 17, 2020

This is a relatively new social construct. This is the next-level visual creativity that will be needed from branded to get attention in the next 5-10 years. Finally, for young people (granted, this one tilts male), gaming is the new social experience. In fact, we’re starting to see what social media marketing 2.0

Social Media 113

Social Media Instagram Construction Survey 113

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum.

Survey 103

Survey Marketing B2B Content Marketing 103

Presspage

JUNE 16, 2023

Additionally, AI algorithms can help streamline the process of constructing press releases. Human judgment, creativity, and ethical considerations play crucial roles in framing the problem, setting parameters, and ensuring the AI-generated outputs align with organizational goals and values.

Financial 78

Financial System Ethics Data 78

Prohibition

OCTOBER 13, 2023

We’re back with another campaign round up to brighten your day, because these short days need a little sunshine in the form of well-constructed campaigns. We’re a big fan of when AirBnb gets creative and offers stays outside of the norm, and it’s even better when this taps into pop culture.

B2B 62

B2B B2C Instagram Construction 62

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. A team project fosters give and take, building on an idea to improve it or learning to take constructive criticism if warranted. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

MAY 30, 2017

The genre demands creative language and of course, critical thinking to propel a simple review beyond superlatives to constructive and compelling prose. The Dark Tower series is a fantasy set in an amazing creative universe which is billed as King’s opus. But King has a book about to be a film that is noteworthy as well.

Film 159

Film Crisis Writing Airlines 159