Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I recently participated on a tech committee to help construct a survey for educators. I learn more about their work and we help each other achieve our career goals.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

JULY 26, 2013

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. Image: woodring’s Flickrstream , Creative Commons. That’s constructively productive. A fine idea, I thought. That’s all you got, CS?

Construction 76

Construction LinkedIn Blogging Google 76

PR 20/20

DECEMBER 6, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g. Measurable: Quantifiable, and a strong indicator of progress. Construct a campaign sandbox. internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards).

Marketing 55

Marketing Resources eBook Construction 55

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Suggesting that knowledge is constructed from experiences and ideas. I’m on a mission to think better.

eBook 52

eBook Analysis System Data 52

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. It’s a good read.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting. Creativity seems to be more limited to content and tactics rather than research and problem identification. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting. Creativity seems to be more limited to content and tactics rather than research and problem identification. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting. Creativity seems to be more limited to content and tactics rather than research and problem identification. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

Waxing UnLyrical

DECEMBER 5, 2010

I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! So, without further ado, here’s this week’s roundup. Give a goat this Christmas , from Steff Metal.

Facebook 80

Facebook Twitter Measurement Blogging 80

Cision

APRIL 25, 2016

Precision – aligning your targeting and creative. People – measure based upon people rather than cookies. The precision recommendation has everything to do with creative. The right targeting is great, but without engaging creative driving your campaign it may be less successful regardless of your targeting.

Facebook 120

Facebook Advertising Advertising Measurement 120

Mark My Words

AUGUST 7, 2019

Gaudy graphics constructed to hypnotise one’s peripheral vision. On the last count, walking a 400 yard stretch (imperial measurement as decreed by Mr Rees-Mogg), there were over 280 posters without a single standout. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience.

Construction 114

Construction Training Creativity Measurement 114

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

AUGUST 19, 2019

Learning a craft and taking a positive outlook to constructive feedback Learning doesn’t stop when you graduate. Critical review is an important part of the creative process. Align yourself to that outcome and measure yourself against that metric. In agency land managers need to set out clear expectations.

Comparison 102

Comparison Privacy Employee Construction 102

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. How is Digital PR Measured? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. You do need the storytelling, relationship building, creative and analytical skills. Claudia Vaccarone - What are the top three indicators for measuring awareness? This is a question I am often asked.

Google 119

Google Data Government Social Media 119

prTini

SEPTEMBER 1, 2014

Passion, creativity and action are the only things you need to change the world. NickWestergaard : We’re big fans of innovating work beyond the typical 9-5 construct, so we’re all ears whenever Nick Westergaard and co-host DJ Waldow talk work habits, work-life balance and everything in between during their podcast, Work Talk Show.

Meeting 67

Meeting Social Media Construction Creativity 67

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. Customers will inform you precisely what they like and dislike and provide constructive criticism for improvement if needed!

Reputation 62

Reputation Company Engineering Banking 62

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics.

How To 71

How To SEO Google Examples 71

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Measurable: Assign a metric to the goal. Constructing your dashboards. When constructing your dashboard, think about it in terms of four elements: KPI: Make the primary focal point the primary KPI. Construct a hypothesis.

Report 52

Report How To Marketing Analytics 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

OCTOBER 16, 2010

Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Bamboo and cloth coming together to make miraculous constructs of microcosmic worlds too idyllic to last. Some of them making political statements, all of them beautiful. durgapuja [.]

Construction 58

Construction Tourism Measurement Blogging 58

Waxing UnLyrical

DECEMBER 12, 2010

Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). Christmas music is playing in my house. Sleigh Ride , shared by Mary Fletcher Jones and Rachel Kay.

Writing 60

Writing Measurement Tourism Twitter 60

Buzzstream

JUNE 30, 2021

And I’m now going to take you through the three steps I try to follow when constructing subject lines: 1. Always put yourself in the position of a reader, as audience views are what journalists are measured on, and you’re likely to see success. In the example above, I showed you how not to format a subject line.

Writing 71

Writing Pitching Study Data 71

Communications Conversations

OCTOBER 25, 2018

Socially mature organizations have been able to set up KPIs and measure ROI on social efforts. The days of measuring success by Likes, Comments and Shares is long gone. For creative that we’re working on for our spring/summer campaign we’re asking ourselves “how can we re-purpose this for IG stories?”

Social Media 89

Social Media Trends Media Instagram 89

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 82

Creativity Enterprise Tools Training 82

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Every piece of content has to thoughtfully constructed and delivered. However, the visuals have to be creative and well-designed and executed. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100