ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Stephen Waddington

JULY 14, 2019

Constructive scrutiny of your work will always make it stronger. It’s a critical part of the creative process. As I write this I can hear his exasperation at my lack of English language education. Carol says the story highlights a challenge of giving constructive criticism.

Construction 83

Construction Policies Print Software 83

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . The smaller the agency environment, the greater the variety is likely to be.

Skype 147

Skype Agency Meeting Software 147

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve?

Pitching 54

Pitching Media Film Enterprise 54

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. To truly stand out, you need creativity, innovation and originality. First and foremost, learn how to write. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve?

Pitching 48

Pitching Media Film Enterprise 48

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. We’ll give you one guess who came first!

Creativity 48

Creativity Construction Corporate Pitching 48

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. We’ll give you one guess who came first!

Creativity 48

Creativity Construction Blogging Corporate 48

Barokas

JULY 26, 2018

As I was thinking back over the last 19 years, I thought of all the useful skills I’ve acquired – how to write a creative pitch in under 200 words, how to provide feedback to a client who might not want to hear what you have to say, how to stay calm during a crisis when everyone else is at an emotional high, and on and on.

Construction 113

Construction Pitching Agency Crisis 113

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

JULY 26, 2013

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. Image: woodring’s Flickrstream , Creative Commons. That’s constructively productive. A fine idea, I thought. It’s fine.

Construction 76

Construction LinkedIn Blogging Google 76

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. Drones can be used to capture aerial footage for: Construction (planning, building or progress). It’s that time of year again. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. But, try bringing that down one notch. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Buzzstream

DECEMBER 15, 2021

Here’s what a really good one looks like: As a Digital PR, part of your job is to not only construct and tailor a bio to suit the topic you’re discussing but to also find the people worth mentioning within your organisation. Who do you have that you can work with? The methodology is something you do at the beginning – not at the end.

Digital PR 83

Digital PR Data Survey Construction 83

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. One interesting lesson from our Regis work: one of the brands we worked with had new creative branding that we tested first online, and then Regis carried the branding messages over to the retail environment of their salons.

SEO 98

SEO Interviews Blogging Engineering 98

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Suggesting that knowledge is constructed from experiences and ideas. Is there a way to practice clear thinking? I’m on a mission to think better. Pragmatism. Constructivism. Deconstruction.

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

SEPTEMBER 12, 2012

Then, in my early teens, I constructed a battery-powered transistor radio. According to my Mother, I blew out the entire electrical system in our house…and I, myself, turned a creepy blue color. Note to readers: I don’t stick nail files in wall sockets anymore. ). Very basic, but it worked!

Publicity 83

Publicity Radio Nonprofit System 83

Solo PR Pro

MAY 21, 2019

Constantly remind them in a way that is constructive as a means to avoid negative situations to develop. Sometimes knowing there is an end of month writing deadline buys peace throughout the rest of the month. Then ask everyone to share what they feel is their strongest. First and final ideas should have some space between them.

Leadership 55

Leadership Employee Airlines Construction 55

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Have an opinion but be constructive. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!

Case Study 54

Case Study Interviews Study Social Media 54

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. What is your favourite occupation in PR? Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

FEBRUARY 6, 2018

Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. It’s amazing to me how well this construct stands up to time. I do work in, and write about, business and there’s plenty of propaganda there too.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Have an opinion but be constructive. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!

Case Study 48

Case Study Interviews Study Social Media 48

Waxing UnLyrical

JUNE 19, 2013

But, despite the fact that the lack of law enforcement does provide space for criminals and those who wish to impose their view of the world to operate , it also allows the entrepreneurial, the creative and the free spirited, an opportunity as well. Libya Build was also a busy period for us at Arabicomm.

Government 72

Government Construction Agency LinkedIn 72

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. It’s a good read.

Measurement 40

Measurement Tourism Creativity Blogging 40

Norton's Notes

JULY 20, 2016

The vision from the outset of the project was to design and engineer the most innovative solution in response to five key challenges facing customers in today’s construction sector. UPDATE 1: Since writing this, we’ve made the front cover of Earthmovers and ConstructionWorx magazines. First for Visibility: See all 4 wheels.

Case Study 28

Case Study Social Media Study Media 28

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. Creativity seems to be more limited to content and tactics rather than research and problem identification. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. Creativity seems to be more limited to content and tactics rather than research and problem identification. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 41

Publicity Storytelling Study Journalism 41

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

Measurement 40

Measurement How To Analytics Customer Service 40

PR Matters

JANUARY 12, 2018

It’s vital in PR that when you write, do, create, respond – whatever it may be – your first consideration always should be the stakeholders of your organisation and to factor in how your efforts, once actioned, may impact them. Do Be: The best communicator you can be, in all your efforts – both speaking and writing.

Reputation 133

Reputation Construction Writing Communications 133

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. Creativity seems to be more limited to content and tactics rather than research and problem identification. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 40

Publicity Storytelling Study Journalism 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Mark My Words

AUGUST 7, 2019

Gaudy graphics constructed to hypnotise one’s peripheral vision. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. The Edinburgh Fringe is noisy. No, not the plaintiff wheezy whine of the devil’s bellows. Loud marketing. Dumb ubiquity. Hopeless strategy to attract an audience.

Construction 114

Construction Training Creativity Measurement 114

Waxing UnLyrical

DECEMBER 5, 2010

I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 80

Facebook Twitter Measurement Blogging 80