5 Reasons Not To Cut PR In A Recession
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
What stands out is how poorly the “preventive-focused” companies fared in comparison to others. In comparison to advertising, PR is both more cost-effective and more flexible. They trailed other businesses, averaging 6% in sales and 4% in profit growth, compared with 13% and 12% for companies deploying more offensive strategies.
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