article thumbnail

5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. In comparison to advertising, PR is both more cost-effective and more flexible. They trailed other businesses, averaging 6% in sales and 4% in profit growth, compared with 13% and 12% for companies deploying more offensive strategies.

article thumbnail

Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.” The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return.

Marketing 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Maintaining Trust in the Age of AI

Presspage

When it comes to conducting financial analyst meetings, AI-powered platforms can also assist. By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases.

article thumbnail

Boosting your PR team’s ROI with Media Monitoring

Onclusive

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews.

Media 195
article thumbnail

Transforming Internal Communications: From Hurdles to High Performance

Burrelles Fresh Ideas

Beyond internal comparison, these surveys also enable organizations to benchmark their performance against similar companies. These surveys should be tailored to specific performance areas, such as employee engagement, customer satisfaction, or financial performance.

article thumbnail

The Key To An Outstanding Sustainability Report

Landis PR

Comparability, achieved through adherence to frameworks and the provision of metrics and comparisons, alongside accuracy in detailing indicators and methodologies, enhances the report’s credibility.

Report 59
article thumbnail

The financial value of PR and why measurement needs a reality check

PR in High Definition

Our first discussion focused around fitting PR within a sales and marketing framework, and our second, the measurement of PR by comparison with a similar but different marketing discipline. The post The financial value of PR and why measurement needs a reality check appeared first on Firefly Communications.