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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.” The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return.

Marketing 138
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. What stands out is how poorly the “preventive-focused” companies fared in comparison to others.

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Boosting your PR team’s ROI with Media Monitoring

Onclusive

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. Director, Global Corporate Communications, Mimecast. Lona Therrien.

Media 195
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Maintaining Trust in the Age of AI

Presspage

When it comes to conducting financial analyst meetings, AI-powered platforms can also assist. By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases.

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After lockdown: the creative agency market

Stephen Waddington

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122
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The Key To An Outstanding Sustainability Report

Landis PR

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. Photo courtesy of Pixabay In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. For the original blog, please visit here.

Report 59
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Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.