PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Breaking news events are a good example. One of the reasons I chose to make my company a “pay-for-performance” model was to ensure clients would leave satisfied.

Radio 78

Radio How To Public Affairs Print 78

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. The growing trend of companies using earned media tactics to do this is a testament to the level of success user-generated distribution can achieve. . The COVERGIRL ad I previously mentioned is an example of this.

Strategy 251

Strategy Case Study Instagram Print 251

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. It’s a winning formula.

Financial 52

Financial Content Marketing Marketing Banking 52

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. If the journalist doesn’t think so, you won’t get past him into print (or digital). For example, let’s say your award was for customer service. What’s the Real Story Here?

Pitching 120

Pitching Customer Service Print Writing 120

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. For example, always include details such as dates, locations, and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

This begins with the date selection itself – avoiding proximity to holidays and seasonal happenings, for example. For example, how many attendees signed up to receive content? For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media.

Pitching 185

Pitching Survey Video Examples 185

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. Let me give you an example. What should you write next?

Writing 40

Writing How To Report Comparison 40

PR Fuel

NOVEMBER 20, 2020

More and more companies are choosing to outsource their PR work to the experts to make sure that everything goes off without a hitch. Read on to learn the 7 most important factors of developing a PR campaign that will boost your brand and carry your company into the future. We’re here to take care of your PR writing for you.

Radio 65

Radio Print Writing Consumer 65

Reputation Us

APRIL 18, 2017

Some bigger name examples would be Elon Musk on alternate, high-tech modes of transit (Tesla, SpaceX…), Gary Vaynerchuk on social marketing, or Neil deGrasse Tyson on all things cosmic (that’s gotta be a sweet business card). I’m not here to say stop writing news releases. Are they articulate? How available or responsive are they?

Leadership 83

Leadership Print Training Radio 83

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

JULY 11, 2017

Your company or brand is a given, but what else? For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Extend this outward focus to your competitors by tracking rival companies, products and spokespeople. Planning for Media Coverage. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Mindful Marketing

SEPTEMBER 19, 2020

Even as I, a non-coffee-drinker, applauded the company’s ingenuity and initiative, I could imagine some cynicism about the social responsibility: “That’s nice, but Starbuck’s is a luxury people can live without. ” A former student of mine recently gave me a great answer to that question.

Corporate 102

Corporate Consumer Employee Print 102

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR Fuel

AUGUST 26, 2021

After reading this guide, you can make a more informed choice with your company’s growth in mind. For example, you can share your press release on: Your company website blog. Print publications and blogs. Companies with blogs attract 67% more leads a month than others, too. Appear in Front of Your Customers.

Engineering 105

Engineering SEO Consumer Content Marketing 105

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The media aren’t interested in an approach that screams the company name and all its selling points. Journalists are in business to tell a story to their audience, not provide coverage of every company announcement that comes their way. Print magazine? The overly commercial pitch. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do be prepared to bare your (company) soul. For your PR team to both burnish and protect your company reputation, you must have honest conversations about the good, the bad and the ugly. Do put important requests/promises and desired outcomes in writing. This, of course, applies to both parties.

Agency 136

Agency Meeting Print Course 136

Critical Mention

SEPTEMBER 13, 2018

Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward. For example, Instagram influencers with millions of followers are paid to promote products. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Technology 73

Technology Print YouTube Financial 73

Waxing UnLyrical

JUNE 14, 2018

For example, when working on an assignment, if your colleague has excellent mathematical skills, ask her to help you calculate a budget. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71

Print Resources Technology Interviews 71

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles.

Comparison 120

Comparison Television Print Social Media 120

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising. Rapid Fire Round.

Print 120

Print Tourism Transportation Film 120

ReimaginePR

MAY 30, 2015

When we take a company on, we assess what materials they have. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Any additional art, for example, high-res logos etc. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 120

Media Television Video Print 120

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

FEBRUARY 5, 2019

As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Here are some examples of the verbatim comments: “Service is meh and they will not allow any port forwarding so some of your home devices may not work and they could give two craps. “tbh, AT&T isn’t the only company facing this problem.

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. Publishers’ have struggled for a business model in the digital age where most marketing money flows to just a handful companies.

Journalism 64

Journalism Brand Branding Advertising 64

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). In the past brands/companies controlled the message and that message could be strategically placed in the media. How is PR different than it was 5 years ago?

Journalism 78

Journalism Social Media Radio Fashion 78

Public Relations Sydney

NOVEMBER 2, 2014

Do you have an exciting announcement to make about your company? Often we are asked if there is a standard format for writing a media release. For example, a business that is in the travel industry would most likely target travel news and publications. Here is a media release template for a traditional print media release.

Media 89

Media eBook Survey Travel 89

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there!

Print 60

Print Product Launch Fashion Report 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Maxim Behar

JANUARY 11, 2024

Management and running a company means that the problems of the company are on your mind whether you're having a glass of wine in the evening or a shower in the morning. For example, I've read articles that when Elon Musk opens a factory in Texas, he puts his desk in the middle of the hall where all the machines are.

Leadership 59

Leadership Social Media Creativity Ethics 59

Mindful Marketing

APRIL 4, 2019

On the opposite, or right, end of the continuum are examples like this one: Your bank calls to ask if you’d be interested in a home equity loan or a great rate on a certificate of deposit, etc. However, I realize it’s actually some other company, hoping to gain our business.

Banking 75

Banking Examples Print Ethics 75