Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

OCTOBER 5, 2021

For example, its AI in its tool helps users with “ content creation, contact targeting, and content distribution.” Some examples of events investor relations teams might host include investor conferences, non-deal roadshows, virtual bus tours, reverse roadshows and one-on-one meetings. Did I miss anyone? Agility PR Solutions adds AI.

Software 154

Software Tools Print Technology 154

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. The COVERGIRL ad I previously mentioned is an example of this.

Strategy 251

Strategy Case Study Instagram Print 251

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Breaking news events are a good example. For example, if they pay for 15 talk radio and podcast interviews, that’s what they get. Make sure you understand the fee structure.

Radio 78

Radio How To Public Affairs Print 78

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

. • Recognize that publications often have a “digital first” mindset in addition to thinking about print products. How much bylined content does AHF accept and what are some tips to writing for the publication? AHF has a print magazine, a website, and a digital newsletter. For example, AHF reports on affordable rental housing.

Agency 120

Agency Real Estate Print Pitching 120

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. Let me give you an example. What should you write next?

Writing 40

Writing How To Report Comparison 40

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

This begins with the date selection itself – avoiding proximity to holidays and seasonal happenings, for example. For example, how many attendees signed up to receive content? For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media.

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Beyond PR

MAY 11, 2016

Start with these five steps to write a script that impresses viewers and converts leads. Write to Your Soundbites, Touch Your Video and Let It Go. Choose the best soundbites – as you would quotes for a print article – and write around those selections. Organize Your Script’s Elements .

Video 40

Video Writing Marketing Case Study 40

PR Fuel

NOVEMBER 20, 2020

For example, are you hoping to boost sales or are you trying to build brand recognition and trust? For example, if your products appeal to families, you can generate a message that is family-focused. Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising.

Radio 65

Radio Print Writing Consumer 65

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. If the journalist doesn’t think so, you won’t get past him into print (or digital). For example, let’s say your award was for customer service. Why Do My Readers Give a #^&$?

Pitching 120

Pitching Customer Service Print Writing 120

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Find your organization’s best stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

Strategy 88

Strategy Product Launch Brand Branding 88

Reputation Us

APRIL 18, 2017

Some bigger name examples would be Elon Musk on alternate, high-tech modes of transit (Tesla, SpaceX…), Gary Vaynerchuk on social marketing, or Neil deGrasse Tyson on all things cosmic (that’s gotta be a sweet business card). I’m not here to say stop writing news releases. Are they articulate? How available or responsive are they?

Leadership 83

Leadership Print Training Radio 83

Prakkypedia

JUNE 6, 2017

Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. It’s not rocket science, as they say in the classics, but there is an art to a good social photo (one that is acceptable to the print media). If there are no names, that’s no good for print or online media.

Print 69

Print Product Launch Newspapers Groups 69

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In

Strategy 133

Strategy Marketing Trade Shows Video 133

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? In addition, they have been trained to write pieces that gain mass appeal. Read what they are writing about and react to it. For example, do you want to work in travel or financial services? Strategy is the key word in that question.

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

PR Fuel

AUGUST 26, 2021

For example, you can share your press release on: Your company website blog. Print publications and blogs. If you’re looking for results-driven business growth strategies, use content marketing and press release writing. For example, they can help you rank ahead of competitors on search engine results pages.

Engineering 105

Engineering SEO Consumer Content Marketing 105

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

She received a pitch for a career website that included examples of how to be inspired by historical figures associated with Thanksgiving and included the line, “Pilgrims, the original networkers.” Clever writing and puns have their place, but err on the side of simple, clear language to get your points across.

Pitching 149

Pitching Sports Print Creativity 149

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

JUNE 14, 2018

For example, when working on an assignment, if your colleague has excellent mathematical skills, ask her to help you calculate a budget. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71

Print Resources Technology Interviews 71

Mindful Marketing

SEPTEMBER 19, 2020

As Starbuck’s example illustrated, some business models already have been adapted, but largely missing has been a solution for one of the most critical human needs: medicine. Accessible Pharmacy is an excellent example of such integrated CSR. .” These numbers are expected to double by 2050 due to an aging U.S.

Corporate 103

Corporate Consumer Employee Print 103

The Resolution Blog

APRIL 23, 2018

Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. By placing your data neatly into these rows and columns, it makes it much easier for example to answer questions such as: ‘How many of our articles featured the brand name in the headline over the past quarter?’

Data 120

Data Measurement Examples Tools 120

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. For example, Instagram influencers with millions of followers are paid to promote products. SCHEDULE A DEMO.

Technology 73

Technology Print YouTube Financial 73

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Any additional art, for example, high-res logos etc. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing.

Media 120

Media Television Video Print 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies. A good example is to determine how the agency and client communicate ongoing work status.

Agency 136

Agency Meeting Print Course 136

ReimaginePR

MAY 9, 2016

Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. And this goes for in-print and online. Check it out! Click Here. Let’s Define Authenticity First.

Writing 120

Writing Storytelling Brand Branding 120

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. Social media posts. YouTube/Vimeo videos. Now I have to tackle these areas, too?

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Melissa Agnes

OCTOBER 16, 2014

Other examples are the military, when academy graduates become officers with little or no time in the ranks. Examples are firefighters, military officers, police officers, search and rescuers, and social workers. 1 (Printed in Wikipedia, “Lorne M. Fienberg, ”Examples of Professions”” (PDF).

Education 270

Education Government Policies Wikipedia 270

OnePitch

NOVEMBER 29, 2022

Whether that’s trying to find something, trying to find a person I’ve spoken to in the past or I have used to where if I’m writing a new topic to myself, and I’m like, “Oh, I think I got a pitch on this at some point in the past.” For example, I pitched you today, and I say, “Hey, Bailey. 00:03:47] BS: I do.

Pitching 76

Pitching Travel Writing Report 76