ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. Example – LendingTree: [link]. The Classic.

Examples 225

Examples Insurance Insurance Fashion 225

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. Example – LendingTree: [link]. The Classic.

Examples 167

Examples Insurance Insurance Fashion 167

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

Company 174

Company Conference Corporate Leadership 174

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

Remote PR Jobs

FEBRUARY 27, 2022

Whether it’s an introductory briefing or the reporter responded to a pitch, take a few minutes to review who your company is and what it does (and for whom). Have they recently covered a topic that matches what your company does?

Writing 130

Writing How To Interviews Pitching 130

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. Continue reading to learn what you need to include in your next press release with this press release example.

Examples 101

Examples Writing Product Launch Crisis Management 101

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience. Household income.

Writing 105

Writing SEO Pitching Engineering 105

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. Publishing a Sustainability (ESG) Report In 2022, about 90% of the world’s biggest companies voluntarily publish CSR reports.

Writing 52

Writing Energy Training Education 52

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” And we know the best people at the top of agencies and companies are good *thinkers.” ” That starts with writing. .” I *liked* to write.

Writing 88

Writing Social Media Newspapers Media 88

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

Public Relations Sydney

OCTOBER 6, 2014

Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. So how do you release your company news? Be succinct: Write in clear, short sentences.

Writing 91

Writing Company How To Media 91

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

Writing 76

Writing How To Media Guidelines 76

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Writing killer landing page copy.

B2B 94

B2B Company Survey Enterprise 94

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Write a rock-solid PR plan. It helps to have a handle on your company’s current standing in the marketplace, its differentiators, and key competitive challenges or threats.

Writing 136

Writing How To Pitching Privacy 136

PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. For example, you can: Announce a new product or service . Mention acquiring a new company. You can show consumers your company is growing and expanding.

Writing 88

Writing SEO Consumer Crisis 88

Cision

DECEMBER 8, 2015

Look, man, if writing press release headlines was easy, everyone would do it. Rather than tell you how to write a press release headline, in this post I want to tell you how not to. Want more tips on how to write an effective press release? What NOT to Write: Smith Incorporated Receives $1 Billion in First Round Funding.

Examples 120

Examples Writing Small Business Industry 120

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. The first reason is to acquire a new piece of technology. Email (if available).

Company 148

Company Tools Technology Software 148

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Buchanan PR

OCTOBER 26, 2022

My Company Won an Award – Now What? A common question we hear from clients is, “Our company just won this award. 5000), most awards given to companies probably won’t generate as much news as the recipient wishes it would. Here are 10 tips to make the most of an award: Write a press release for your own newsroom.

Company 62

Company Engineering Social Media Writing 62

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

Writing 59

Writing Product Launch Examples Consumer 59

PR Fuel

OCTOBER 15, 2020

You have a company announcement or a new collaboration or product you are selling. For those who don’t know, a press release is a document sent out by public relations departments or companies to media outlets. Whenever you are writing a press release, you need to follow a standard press release format.

Examples 52

Examples Writing Company Corporate 52

ImPRessions - Crenshaw Communications

APRIL 28, 2016

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. Here are some tips.

Writing 120

Writing Exercises System Interviews 120

Wadds Inc.

MARCH 8, 2023

Bain & Company has signed a services agreement with OpenAI. We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. We had a strong program idea for a mattress company that wanted to be linked with healthy sleep. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Focus on simple ideas, packaged well.

Writing 130

Writing Comparison Product Launch Leadership 130

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Never underestimate the power of press coverage for your company’s growth. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Product Launch Storytelling Pitching 52

OnePitch

SEPTEMBER 13, 2022

Our guest today on Coffee with a Journalist is Max Ufberg from Fast Company. Max is a senior staff editor at Fast Company working on the tech team. That one, it’s one of the few stories I actually wound up writing myself at Fast Company, just because it was – I mean, A, because I just really wanted to but –.

Company 83

Company Pitching Report YouTube 83

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 60

Writing How To Examples Consumer 60

PR Fuel

OCTOBER 27, 2020

Would you want your company news to be released with a booming trumpet fanfare or a lonely whimper on a cymbal? The press release can be the text equivalent of both, turning your company into a household name or resigning it to the also-rans of history. SEO Optimized Press Release Examples. The Well Written Press Release.

Examples 52

Examples SEO Writing Engineering 52

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. Boost productivity with the integrity of human involvement Yet many companies have mixed feelings about ChatGPT and the AI arms race.

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Editorial links are arguably the best kind of backlinks – Google considers them an example of a favorable linking strategy.

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Newsworthiness .

Media 296

Media Local Product Launch Newspapers 296

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. For example, you shouldn’t copy and paste proprietary data with a generative AI system. The feature seems to be a white label of the company behind Chat GPT. There are some risks too.

Software 78

Software Company Pitching Training 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Think beyond the POVs of competitors.

Interviews 296

Interviews How To Reddit Journalism 296

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130