ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. … Read more.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. … Read more.

Company 150

Company Meeting Crisis Management Government 150

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. So, the company took to the idea of creating a documentary called the “The Defender” that flipped this on its head. This is a great start, but they didn’t stop there.

B2B 64

B2B Creativity Film Trade Shows 64

PR in High Definition

DECEMBER 17, 2020

We’ve seen a lot of great things come out of 2020 that had a real impact on lives and society – from the generosity of people and companies offering their money and support to those in need, to finding a better work life balance through remote working –, so it’s not all been doom and gloom. Do company values add value? Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

MARCH 2, 2023

Unfortunately, the pandemic meant we had to pause our events and instead run webinars. These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. As much as we enjoyed the webinars, we’re really excited to be bringing back our in person events!

Comparison 62

Comparison Video B2C Case Study 62

Onclusive

JUNE 2, 2021

As we discussed in The Executive’s Guide to Building and Leading an Impactful Communications Team , this step should start with reviewing your communications goals, which should emerge from—and align with—your overall company goals. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PR 20/20

NOVEMBER 18, 2022

The best part about CTAs is that you can make them as creative as you wish. Let's say you're hosting a free webinar and hope to get 50 registrations. Both accomplish the same task but adding a creative spin can help your company's personality shine through. Webinars or videos. See what I did there? Shop the look.

Marketing 80

Marketing eBook Creativity Social Media 80

Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used.

Trends 130

Trends LinkedIn Video B2B 130

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Corporate Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The company has traditionally had a strong offering in media monitoring including broadcast monitoring. The company has been working to expand beyond media monitoring too.

Instagram 138

Instagram Technology Resources Employee 138

Cision

JULY 20, 2015

Marketing strategy consultant and professional speaker Dorie Clark shared key tips for establishing oneself as a thought leader at her recent webinar. After 10 or 20 years at a company, you’ll most likely be steeped in a particular ideology or methodology. Watch the free on-demand webinar now! Change Your Perspective.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Sword and the Script

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Here are some ways to do the Twitter better for your company: 1.

B2B 103

B2B Twitter Brand Branding 103

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics.

Strategy 78

Strategy Brand Branding Leadership 78

Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Translating that type of connection into a virtual world requires thoughtful creativity. Storytelling that stands out.

Storytelling 136

Storytelling Video Groups Conference 136

Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. The company definitely automates it’s marketing attribution.

Survey 134

Survey Marketing Groups Measurement 134

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 6, 2015

Ian Cleary, founder of RazorSocial , discussed some examples of tools that can help drive bigger results at his recent webinar. With such an informative webinar, many attendees posed questions on the process of content creation. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Cision

OCTOBER 26, 2015

In Cision’s recent “ Practice Listening: From Competitors to Customers ” webinar, five social media powerhouses – Jay Baer, Jeff Bullas, Neal Schaffer, Mark Schaefer and Scott Stratten – shared their unique perspectives on why listening is so important for your brand. Watch the on-demand webinar here! Your competitor’s company name.

Social Media 120

Social Media Employee Local Tools 120

Cision

JULY 21, 2015

We recently spoke with renowned social media consultant Jenn Herman before her free Cision webinar and asked her why a brand should get involved and how Instagram’s growth will continue to influence social media strategies in the future. Register for Jenn’s “Build Your Brand With Instagram” webinar today!

Instagram 120

Instagram Brand Branding Social Media 120

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. There are even companies out there that do short term leases for laptops. And, offer trainings sessions via webinars or ZOOM to get your team up to speed quickly. Speed, Creativity. Because we will get through it. Your People.

Resources 85

Resources Crisis Healthcare Creativity 85

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. And we had fun. These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds. “Nail the elevator pitch.”. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Recently we took part in a webinar sponsored by Meltwater on Using Data to Achieve Efficiency and Accuracy in PR and Communications.

Writing 149

Writing Education Pinterest Creativity 149

Cision

OCTOBER 15, 2015

ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer. Register for the webinar today! Stay on top of what others are doing.

Social Media 120

Social Media Media Employee Reputation 120

PR 20/20

JUNE 9, 2022

Supply chain disruption and a nationwide labor shortage are two of the most significant obstacles forcing companies to get creative to keep up with demand. If they contact your company about a product you no longer sell or is not available in stock, it is a lose-lose.

SEO 71

SEO Meeting Engineering B2B 71

Cision

OCTOBER 19, 2015

Register for the “Practice Listening: From Competitors to Customers” webinar today! As the internal community manager, your action item could be to share more social media best practices and information about the company. Images: Creative Sustainability , Creative Sustainability (2) , LMAP ( Creative Commons ).

Creativity 120

Creativity Internal International Data 120

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less.

Interviews 120

Interviews How To Healthcare Media Training 120

Cision

OCTOBER 31, 2015

Twitter sees twice as many tweets in a month than there are people in the world, but only 9 percent of tweets directed at companies contain the @ mention. Sixty percent of company mentions on social media occur after office hours. Images: Steven Depolo , C_osett ( Creative Commons ). Paid Social.

System 120

System Social Media Media Data 120

Cision

FEBRUARY 29, 2016

At his recent Cision webinar, “ The New Rules of Media Pitching ,” pitching coach Michael Smart shared his tips for getting reporters to not only read your pitches, but respond to them as well. Watch the free webinar on demand! If your company news is dull or lackluster, convincing them can sometimes be a challenge.

Pitching 120

Pitching Report Brand Branding 120

Cision

FEBRUARY 29, 2016

At his recent Cision webinar, “ The New Rules of Media Pitching ,” pitching coach Michael Smart shared his tips for getting reporters to not only read your pitches, but respond to them as well. Watch the free webinar on demand! If your company news is dull or lackluster, convincing them can sometimes be a challenge.

Pitching 120

Pitching Report Brand Branding 120

Konnect Agency

FEBRUARY 7, 2022

Odds are you’ve attended some kind of webinar, online conference or even an online workout class – these are all examples of digital events. Planning and Logistics Just Got Creative. Once you have the answers to these questions, it’s time to get creative! So, what is a digital event? What type of attendees?

Agency 59

Agency Creativity Examples Conference 59

Solo PR Pro

MARCH 29, 2022

This also means that they only pay or reimburse you for the skills that they deem will benefit the company. From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. It is also vital to our own career satisfaction.

Conference 80

Conference Reddit Local Course 80

wiredPRworks

FEBRUARY 14, 2022

From full-time editor for a big 5 publishing company, to book-buyer and curator for a major bookstore, to now-owner of her own publishing company and Chicago’s only Black-woman owned brick and mortar bookstore, she’s managed to do exactly that! About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

Cision

JULY 9, 2015

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics and verbiage. It should contain the name of the company or person involved, and summarize the news. Click here to register for Dorie Clark’s free webinar to learn how to share your best ideas!

Guidelines 120

Guidelines Software Creativity Pitching 120