PRSay

JUNE 24, 2020

After an overwhelming response to its June 4 event , PRSA hosted a follow-up webinar on June 18 titled “Responding to Racial Injustice with Change and Healing — Part II.” The webinar was held three days after the U.S. She suggested the term “African American” be used in any company documents that are publicly disseminated.

Communications 156

Communications Employee Training Company 156

Contently - Strategy

OCTOBER 5, 2020

“We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good).

Advertising 110

Advertising Advertising Real Estate Travel 110

Cision

AUGUST 12, 2016

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. A webinar can open many doors for a company. Learn how to unlock this door to create more engaging content with Cision’s best webinar practices.

Study 0

Study Creativity Analytics Content Marketing 0

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

Company 59

Company Report Government Local 59

Melissa Agnes

SEPTEMBER 23, 2014

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

Crisis 208

Crisis Strategy Reputation Privacy 208

Onclusive

DECEMBER 6, 2021

Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily. As we look back at 2021, here is a summary of the insights we collected this year, based on the polls we conducted during our webinars.

Industry 369

Industry Report Survey Agency 369

PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. While there has been progress, companies need more LGBTQ leaders, she said.

Community 153

Community Brand Branding Advertising 153

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Author Emily Stulock is a product advocate at PR Newswire, a Cision company, where she assists clients with targeting, monitoring and distribution platforms.

Marketing 120

Marketing Customer Service Community Conference 120

PR 20/20

JULY 12, 2022

Host a Webinar. If you’ve been receiving the same product questions from your customers, hosting a webinar is a great opportunity to answer those questions. Additionally, what works best for you may differ from another manufacturing company. Ready to pursue marketing for your small manufacturing company?

Company 85

Company Marketing Small Business Google 85

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Report 314

Report Blogging Pitching Company 314

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

Presspage

FEBRUARY 27, 2018

Join Bart Verhulst, Co-Founder & Chief Strategist of PressPage for the free Essentials for a Stellar Online Newsroom webinar on March 22, 2018, at 1 p.m. What analytics are key to present PR’s contribution to company results and justify budget. We'll be sending out the recording to all registrants after the webinar.

Print 60

Print Web Corporate Analytics 60

Communications Conversations

SEPTEMBER 8, 2021

Don’t try to get them to sign up for a webinar. Yes, I know they’re a Fortune 50 company, but there are plenty of huge companies who aren’t using Twitter the right way–let’s look at one that does! Don’t try to sell them. Don’t try to get them to click through to a blog post.

Twitter 149

Twitter Company Brand Branding 149

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

OCTOBER 19, 2021

It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Register for our webinar below, and you’ll receive our brand-new fillable business case template as a “thank you” for participating. Onclusive is an invaluable tool to help you become a better PR person.

How To 396

How To Measurement Data Writing 396

Business Wire

FEBRUARY 1, 2021

In our recent webinar geared towards biotech and healthcare companies, Business Wire and Onclusive partnered to analyze distributed news releases and identified best practices for increasing news reach and impact. Here, we share a summary of our discussion.

Healthcare 195

Healthcare Blogging Company 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. And to learn more about PR measurement, register for our upcoming webinar below.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. is probably the most important information a company can have for understanding their customer.”. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Sword and the Script

MARCH 2, 2021

Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. This includes PRophet , Propel , and SignalAI.

Company 146

Company Tools Technology Software 146

5W PR

JANUARY 12, 2024

In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle. Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights.

B2B 78

B2B Creativity Case Study B2C 78

Business Wire

MARCH 22, 2017

The strongest marketing programs are ones that use all the resources available to a company – include email amplification in your programs to ensure you reach and activate your most loyal fans with your news and information. This webinar is available for replay here: [link] and you can view the event Storify here: [link] Email us now!

Social Media 150

Social Media Trends LinkedIn Media 150

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 187

Company Employee Internal International 187

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

B2B companies should be actively working to strengthen relationships with their current customers by creating well-crafted, and timely curated content that’s relevant to their audience. . Live video is also growing in popularity, and it’s an optimal tool for driving B2B content like webinars and Q&As.

Social Media 323

Social Media B2B Media Video 323

Onclusive

DECEMBER 30, 2020

Join Dan Beltramo and Kelly Byrd of Onclusive as they discuss how executives can better engage with their communications departments and ensure the department’s KPIs are aligned with company goals.

Communications 195

Communications Financial Corporate Leadership 195

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. The question that remains is – how are webinars performing now? >>> Need an extra pair of hands?

B2B 121

B2B Study Report Product Launch 121

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. In other words, companies that have a member of their board with marketing experience yield higher shareholder returns.

Marketing 134

Marketing Survey Study Comparison 134

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

B2B companies can use audience targeting to reach industry decision-makers . Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. Integrating paid and organic social programs .

Social Media 344

Social Media Media B2B Leadership 344

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. … Read more.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. … Read more.

Company 150

Company Meeting Crisis Management Government 150

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. These factors examine technological advancements that are pertinent to the overall economy and consumer demand, as well as your particular industry or your specific company.

Analysis 370

Analysis Tools Policies Reputation 370

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Join us for “ The Complete Guide to Building an Impactful Relationship with Your PR Agency ” webinar on Thursday, February 25th!

Agency 195

Agency Strategy Communications How To 195

Onclusive

APRIL 8, 2020

You must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team. What are your company’s primary business goals for this year? Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th! Onclusive is here to help!

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370