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Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe

Bianchi Biz Blog

It won an award from the National Newspaper Association for community service. We are both in the media and we were once the weekend TV news and sports anchor team on the island of Guam. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet.

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Fostering Collaboration and Empathy between Men and Women in Business with Stacy Kehren Idema

PR for Anyone

The emphasis was on navigating emotional and ambiguous environments, making substantial investments, and swiftly bringing advancements to market for the betterment of patients and communities. The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business.

Corporate 130
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports. Dr. Regina Luttrell is senior associate dean and associate professor, Newhouse School of Public Communications at Syracuse University. Travel media reported on hotels decorated in the style of Barbie.

Film 129
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California.

Meeting 131
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Social Media and Sports Trends and Teams to watch for College Football Season

Karen Freberg

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry.

Sports 45
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A Case for Marketing Ethics

Mindful Marketing

As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings.

Ethics 94
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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Establishing trust through relationships. Enlisting trusted local leaders.