PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie.

Film 127

Film Marketing Sports Hotels 127

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth.

Social Media 60

Social Media Brand Branding Media 60

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. It particularly strengthens community-driven commerce, with skincare, makeup, crafting supplies, and home improvement products being the most popular purchases.

Trends 78

Trends Brand Branding Viral 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

Prohibition

OCTOBER 12, 2023

Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies. The brewery focuses on building customer loyalty and engagement through collaborations with other brands, one-off beer releases, and social media stunts.

Brand 71

Brand Branding Marketing Retail 71

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Then, brands can also promote the information and packaging on social media. Digital and social media platforms offer immense opportunities for marketing cheap healthy snacks.

Marketing 88

Marketing Consumer Education Retail 88

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page.

Community 93

Community Facebook How To Web 93

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By fostering relationships with journalists, bloggers, and influencers, PR practitioners can secure valuable media placements that increase brand visibility and reach.

Brand 62

Brand Branding Ethics Storytelling 62

Stephen Waddington

APRIL 23, 2020

Safra Center for Ethics at Harvard Business Review has an international perspective, while A Sustainable Exit Strategy: Managing Uncertainty, Minimising Harm published by the Institute for Global Change looks specifically at the situation in the UK. These include supermarkets, online retail, telecom and IT providers.

Government 132

Government Crisis Exercises Retail 132

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. The following five strategies helped me to go from seasonal sales associate to Environmental Coordinator at Patagonia and led me from D.C. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. The Target team was hit hard with backlash about their policy from American Family Association and on social media.

Corporate 116

Corporate Retail Policies Employee 116

Prohibition

AUGUST 24, 2023

Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. They work closely with their clients to develop effective communication strategies that emphasise transparency, accountability, and a commitment to food safety.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Fast Retailing. Now on to: 5 Simple Ways SMBs Can Ace Social Listening.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. What helps you cater the most to each individual client?

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

JUNE 7, 2017

They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. That story has unfolded in many ways, for an enormous variety of clients and brands, from lean startups to retail chains.

Small Business 168

Small Business SMB Local Viral 168

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

SEO 120

SEO Creativity Mobile Journalism 120

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

wiredPRworks

APRIL 6, 2022

Listen in as Barbara Rozgonyi , host of Growing Social Now, gets you the strategies, tools, and equipment you need to make top-notch podcasts, recordings, and live event productions sound not just good, but great! Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth.

How To 52

How To Engineering System Insurance 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content. The same trend is happening in consumer sectors, thanks to social media. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 79

Automotive Mobile Technology Transportation 79

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. As customers are driven closer towards purchase, influencers can be activated as part of a mid-funnel strategy to generate engagement.

Consumer 52

Consumer Marketing Social Media Instagram 52

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

Mobile 101

Mobile Community System Social Media 101

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Promote Social Media to the Integrated Communications Bullpen. yellow brick road.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy. Compare audiences.

Pinterest 88

Pinterest Fashion Social Media Retail 88

Communications Conversations

SEPTEMBER 15, 2020

It’s an interesting one in that it’s not wholly tied to social media, as many lists are. To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. Trend-setters –and again, not just social media trend setters.

Agency 78

Agency Trends Social Media Local 78

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

SEPTEMBER 22, 2016

What are some of the key components of a successful marketing strategy? That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior? Rapid Fire Round.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Konnect Agency

MARCH 16, 2021

With social distancing in place, streaming TV shows, Zoom calls, ordering groceries online, and turning to social media as a main source of entertainment have skyrocketed. In the past year, we have all spent more hours on screens than we would care to admit. The impact? But now, it is non-negotiable.

Consumer 59

Consumer Retail Community Mobile 59

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S. What is the cost of enrollment? How many students typically attend the university?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S. What is the cost of enrollment? How many students typically attend the university?

Industry 52

Industry Real Estate Healthcare Tourism 52

prTini

APRIL 19, 2016

In an informal study of social media response times, Forbes columnist Curtis Silver wanted to see how brands would respond to a simple, positive tweet. At Geben, we manage social media for a wide range of companies, from FORTUNE 100 retailers … to a top marathon and a local brewery.

Retail 28

Retail Community Storytelling Social Media 28

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. And then, anything else that may come up along the way.

Sports 113

Sports Travel Television Agency 113

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79