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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

Will Artificial Intelligence Replace Comms Pros We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals.”

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. Content Analysis.

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. How long have you been in journalism and how did you get started? I am a tech and innovation reporter at Automotive News.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. The results were often ugly.

Airlines 180
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My Take on the Fake News Debate

Flack's Revenge

Some very smart people from the worlds of media, business, and technology made great arguments for each side. In brief, it is hard to define, pervasive, systemic, and there will always be bad actors trying to game the system. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News.

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Three Public Relations Mega-Trends in 2017

Shift Communications

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Dark Social and Influence.

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International Perspectives From PRSA’s Global Affairs Committee

PRSay

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. All sorts of organizations need to be part of this conversation on systemic racism. The conversations must be authentic and backed up by action.

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