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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. But, that’s a far cry from being considered a thought leader by a community of peers. What does it take to become a thought leader?

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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

PRSay

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. Trade pubs are a community network.

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Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

Sword and the Script

37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. 30% said, “new technologies that are helping businesses and consumers.”. 29% said, “more research-based, thought leadership content covering topical issues.”.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

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Navigating Life’s Next Chapter: Reinvention Roadmap

PR for Anyone

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

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Vital Role of PR for Crypto in 2023: Why Victorious PR Is Perfect

Victorious PR

Navigating Regulatory Challenges Regulatory frameworks surrounding cryptocurrencies and blockchain technology continue to evolve, presenting unique challenges for crypto projects. Victorious PR understands the power of shaping market perception through strategic media placements, thought leadership, and community engagement.