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How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities

PR Daily

Hospitals and health care institutions have a crucial role to play in this struggle to get as many shots into arms as possible, though misinformation, skepticism, mistrust and inequalities remain major barriers to overcome—especially in communities of color. Ability to measure.

Saks Fifth Avenue separates e-commerce and in-store business, LinkedIn to stop tracking iOS users, and Twitter tests ‘undo send’ feature

PR Daily

It was created internally, she says. We’d recommend not taking a similar tack, but instead, focusing on images that show mask-wearing, social distancing and other COVID-19 safety measures. MEASURED THOUGHTS. LinkedIn to stop tracking iOS users.

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Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic. MEASURED THOUGHTS . — Marriott International (@MarriottIntl) July 20, 2020.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Work with your internal comms counterparts now to foster a thriving, transparent culture, so that when disaster strikes, you don’t have to add that to your list of cleanup duties. MEASURED THOUGHTS. LinkedIn introduces page features to boost employee engagement. LinkedIn also limits the notification feature to once a week, so exuberant brand managers don’t spam employees with company news and highlights. You can check out LinkedIn’s Pages Best Practices to start.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning.

Bringing Open Community To Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

With four great guests on hand, we began to chat about measuring content. As publisher@commPRO the mission=empower our community thru content. On some best practices for measuring content: A2: #1 measure is #engagement. measurePR community member James Breen also chimmed in: A3: I always find humour or levity a great tool for impactful video #measurepr. On how PR pros can improve their design, delivery, and measurement of content: A7: My mantra.DO

#measurePR Recap (July 2017): How Major Media Measures Content

Waxing UnLyrical

In July, #measurePR discussed how major media outlets measure their content initiatives. measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

LinkedIn’s vice president for talent and learning solutions says big data, artificial intelligence and cloud computing are the “top skills we’re seeing that are in great demand.”. CNBC reported : By some measures, the average skill now lasts just six years , which means that workers should be well-equipped with the skills to adapt to the changing work environment. MEASURED THOUGHTS. — Orlando International Airport (@MCO) August 21, 2019.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement.

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

And, it has more to do with community-building than it does thought leadership. And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me. You make a simple post on LinkedIn celebrating your week.

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. On PR measurement myths: A3: Most common failure is getting tied up with counting.

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client.

Being a Successful Communicator For Your Team

Scott Public Relations

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. Successful communicators prove their success by expanding on the classic metrics of open rates and clicks with measurable feedback from employees. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Communications is an essential part of just about any professional team or business.

5 Ways to Measure Agency Operations

Waxing UnLyrical

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. The first step to increasing revenue per employee is to measure revenue per employee.

Avoid Alienating Your Audience

Scott Public Relations

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. But it’s also important to know when your work is counterproductive, when it is alienating your target audience.

Avoid Alienating Your Audience

Scott Public Relations

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. But it’s also important to know when your work is counterproductive, when it is alienating your target audience.

PR career rule No. 1: Thou shalt not do internal communications

PR Daily

Having worked on both sides, I've never understood the wall between internal and external communicators. He said he wasn't interested in internal communications because he wouldn't know how to measure it. What could possibly equal that in internal? As for measurement, there's the annual engagement survey; there are regular pulse surveys. The company was growing very quickly, particularly internationally, yet most of our communication felt America-centric.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. MEASURED THOUGHTS.

Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. And you can’t have a productive workplace if you’re not measuring it. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr.

#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. In June, #measurePR goes international!

What Not to do With Social Media

Scott Public Relations

Don’t measure your engagement simply through some likes and comments, however. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity.

3 Reasons the AMEC International Summit in London Rocked

Waxing UnLyrical

I’ve been in London the last few days, attending my very first AMEC International Summit. And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. And – wait for it – measurable, resulting in real outcomes and bottomline impact. AMEC is literally holding your hand and walking you through a smart measurement process.

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Community member Bill Smith chimed in: A2) I wouldn’t say exciting but very crucial, tie your measurement to a specific business objective, people have to be reminded. Create, measure, evaluate etc.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Happy International Women’s Day! ” What that means is, they’ve taken the stories of your moms, daughters, sisters, friends, and aunts, made them teachable, won awards, and then channeled all that into classes that make a measurable difference in key success factors for women. To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn To, For, and Of Women on International Women’s Day.

Analyzing “results” from a communications performance measurement conference

PR Conversations

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. Identify a specific timeframe or phase of your program/campaign for which you are going to set up a supplementary measurement program – on your own time, if need be.

#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

From Women’s History Month to International Women’s Day, March is all about women. I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it. MeasurePR measurement mavens

7 ways to take a stand, engage talent and communicate internally

PR Daily

Experts agree that before planting your flag in an issue or patting yourself on the back for your good deeds, you should do a deep dive internally. Consider the organizations you partner with on a community level, McGillan says, and the issues that senior executives are taking a stand on.

Analyzing “results” from a communications performance measurement conference

PR Conversations

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR measurement. It’s added to the list of challenges we face; it’s put a greater emphasis on internal communications and, unfortunately, has put many of our peers out of work.

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Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. As Talkwalker’s Todd Grossman told PR Daily : “Marketers should be aware about what communities in their various industries exist and consider ways of creating content that will be seen there,” he says, but he adds that you don’t need a brand presence in these forums. “It Creating your own community.

30 jobs in the PR and marketing world

PR Daily

LinkedIn is on the lookout for a senior digital marketing analytics manager in San Francisco. Global senior internal communications manager—International Rescue Committee (New York). Charles Community College (Missouri). PR intern—Havas (Illinois). Digital marketing specialist—Colliers International (California). Global communications director—NSF International (Michigan). Communications and publications intern—Memphis Grizzlies (Tennessee).

5 essential steps for communicating in a crisis

PR Daily

These measures will save time, one of the most precious resources during an unfolding crisis. Provide an employee resource for information, updates, and community. Consider forming employee resource groups that support diversity and inclusion and foster community.

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6 ways Fitbit uses fun to spark innovation

PR Daily

From laptop stickers to an on-campus campout, the device-maker is finding ways to inspire a sense of community. The world is full of advice for internal communicators, but here’s one idea that everyone ought to welcome: Have fun. Norton offers a wealth of advice for putting life into your internal communications. “If FREE DOWNLOAD: Email measurement insights and best practices ]. Honor the innovators externally through LinkedIn and other social media feeds.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

The move to drop wellness knowledge and other truths is also a growing trend among community managers across branded accounts. As diverse and inclusive a community as we think we currently are, we exclude those who think that the N word is always meaningful. MEASURED THOUGHTS.