Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 120

Communications Crisis Internal International 120

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. In June, #measurePR goes international! But it’s huge. June #measurePR Announcement.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

wiredPRworks

APRIL 12, 2016

Thanks to IACC for the opportunity to present ideas on how to Perfect PR and LinkedIn profiles for meeting and event planners at their annual conference in New York City! Optimizing LinkedIn Profiles Campfire Session for Meeting and Event Planners. Wondering if there’s more LinkedIn can do for you – and your meeting venue?

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. How do you manage multiple recommenders across social platforms as diverse as LinkedIn and SnapChat? The fraud factor goes beyond paid marketing, however.

Fashion 180

Fashion Instagram Measurement YouTube 180

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Create, measure, evaluate etc. Alexander Wilson also added: A4.

Measurement 40

Measurement Google Twitter Groups 40

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. On some best practices for measuring content: A2: #1 measure is #engagement. On how PR pros can improve their design, delivery, and measurement of content: A7: My mantra.DO Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

Measurement 40

Measurement Journalism Video Community 40

The Proactive Report

MAY 7, 2018

In a recent Forbes article Michael Ringman, of TELUS International said, “Machine learning and data analytics are going to continue to grow and change the face of the IT industry as we know it today. ” According to LinkedIn these are the most desired skills for 2018: Cloud and Distributed Computing. Data Presentation.

Study 100

Study Analytics Software Data 100

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Contently - Strategy

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Measure your results.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. Ergo, Maddie + Rich = May’s #measurePR.

Measurement 40

Measurement Nonprofit Community Twitter 40

ImPRessions - Crenshaw Communications

JUNE 27, 2018

What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. If the internal stakeholders can’t agree on goals, you’re not ready to bring on an agency team. Deciding it’s time to invest in PR is one thing, but selecting the right agency is another.

Agency 136

Agency Groups Meeting Internal 136

NewsWhip

APRIL 27, 2023

The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. You can connect with Michael on LinkedIN.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. Owler announced a generative AI tool to help sales professionals draft emails, LinkedIn messages, and voicemails.

Software 130

Software Reddit Technology B2B 130

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Social Media Monitoring? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. What’s your take on the industry and what are other agencies doing?

Agency 122

Agency Creativity Marketing Government 122

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Disaster has struck. Stay ahead of the story.

Crisis 87

Crisis Internal International Conference 87

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Melissa Agnes

OCTOBER 19, 2014

Bill and I go into detail of what should be happening internally in every hospital across the country – and the world – including what their responsibility is versus what the CDC’s responsibility is in addressing, preparing for and actively managing this crisis. Connect with Melissa on LinkedIn.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. As a business that sits at the intersection of internal communications and technology when COVID-19 hit the UK, cancelling the event didn’t feel like the right option.

Enterprise 88

Enterprise Technology Community Internal 88

PRSay

MARCH 26, 2021

Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity. How do we change this expectation that people graduating must have a cumulative experience via free work to measure aptitude? You can connect with her on LinkedIn. Build and nurture your network over time, not overnight.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 97

Social Media Conference Media Corporate 97

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

Trends 127

Trends Publicity Communications Tourism 127

Waxing UnLyrical

JANUARY 15, 2020

Breaking news (heaven knows we’ve had quite the wave of shocking headlines in just the first couple of weeks of the year) or internal or external crises can lead to any number of unforeseen hiccups (at best) or catastrophes (at worst). For Social PR, this means: whether it’s in terms of reputation (how are you measuring this?),

Strategy 101

Strategy Measurement Financial Analytics 101