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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

The following is a summary of the interview; you can request a full copy by visiting this link. Traditional Chinese characters are used in Hong Kong, Macau, Taiwan and most overseas Chinese communities, while the simplified Chinese characters are used in mainland China, Malaysia and Singapore. What about for press events?

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

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The Art of Aging Gracefully: Lessons From an Over-50 Influencer with Adelina Winfield

PR for Anyone

Adelina’s decision to document her transition on Instagram led her to connect with the vibrant “silver sister” community, where she found support and inspiration from others on a similar journey. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5 Million Seed Round.

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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

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Digital Newsrooms: USA Today Talks Mobile & Social

Cision

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. For Susan, it’s been a huge asset for building community and checking facts.

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