Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 74

Radio Television Media Local 74

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. I’d love to connect.: Transcript.

Television 130

Television Print Interviews YouTube 130

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results? Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Tastings and events : Organise tastings or launch events to allow potential customers, influencers or press to experience your new product or menu item first hand.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Polaris

NOVEMBER 22, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Publicity 190

Publicity Training Interviews Media Training 190

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I am the editor of AftermarketNews at Babcox Media in Akron, Ohio.

Meeting 95

Meeting Automotive Media Journalism 95

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise. I’m also a contributing writer for EVannex – I write a weekly blog post.

Meeting 81

Meeting Media Travel Interviews 81

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. He’d asked for an interview about my lockdown startup Wadds Inc. Good photography is an important means of recording an event, telling a story and promoting an organisation or brand. Chris has got an idea.

Creativity 97

Creativity Print Storytelling Meeting 97

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Business event attendance is at record highs and many B2B brands consider events their best source of leads. He’s an impressive guy. Can the ship be righted?

Social Media 149

Social Media Marketing Media B2B 149

Cision

JUNE 8, 2017

Keeping an editorial calendar full of all holidays, industry conferences and key events around your regional offices will help you prepare your pitches early and avoid missing a journalist’s deadline. broadcast, online, print, etc.). Make sure you’ve collected important details, like: Beat (what topics do they cover). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Breaking news events are a good example. For example, if they pay for 15 talk radio and podcast interviews, that’s what they get. Make sure you understand the fee structure.

Radio 78

Radio How To Public Affairs Print 78

PRSay

AUGUST 8, 2018

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether.

Pitching 126

Pitching Interviews Video Report 126

5W PR

NOVEMBER 29, 2017

Go into any interview or media presentation with every bit of knowledge you can think of regarding the topic, your organization, and any current events that might be tied to your industry. No need to use them all, but if you have five of them, it gives you the option of which ones to use during any interview. When it’s Over.

Media Training 87

Media Training Training Film Media 87

Cision

DECEMBER 4, 2015

She not only disagreed, she double-downed – forging ahead with the event and all but guaranteeing national media attendance at it. Given how pressed for time executives are, drafting responses isn’t just a nice way to help them prepare – it’s often instrumental in getting them to agree to the interview in the first place.

Print 120

Print Interviews Pitching Conference 120

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 72

Meeting Automotive Engineering Journalism 72

5W PR

JULY 5, 2020

It could be a short statement for the press, or perhaps an interview in a TV studio, or even a detailed radio discussion – whatever it is, most people tend to get stressed when it comes to any type of public speaking arrangement. Find out the length of the interview so you can cover the most important points in your time frame.

Media Training 78

Media Training Training Trends Media 78

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 88

Software Pitching Measurement Enterprise 88

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Maybe it’s a media event in the middle of winter that transports attendees to warmer places, or a product that has implications for how the world will be different in the future. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. The editor was bemused by the snafu and wrote about the event after-the-fact resulting in a very good story. Proceed with caution! PR tales of terror.

Agency 136

Agency Pitching Construction Print 136

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. When print was dominant this risk of subjecting yourself to the agenda of a gossip bard was necessary for the reward of exposure. PR too has changed.

Film 83

Film Interviews Print Conference 83

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. ” Every event is an opportunity. Savvy PR people know that every wedding, cocktail party, and event at your child’s school is rife with possibilities.

Employee 120

Employee Print Meeting Financial 120

PRSay

MARCH 22, 2017

I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it.

Crisis 96

Crisis Sports Television Print 96

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Are you looking for more insights on top media trends and events? We have to be where people are,” she says. “We

Mobile 120

Mobile Print Trends Twitter 120

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. When print was dominant this risk of subjecting yourself to the agenda of a gossip bard was necessary for the reward of exposure. PR too has changed.

Film 60

Film Interviews Print Conference 60

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. We secured sponsorship money for significant events all because of a front-page story in the San Francisco Chronicle and called us. Interviews – Q & A on video. I use the term media kit because it is more inclusive.

Media 120

Media Television Video Print 120

ImPRessions - Crenshaw Communications

APRIL 10, 2017

Technically, United was within its rights to remove passengers; nearly every ticket we buy contains small print about the risk of being bumped. This is an upsetting event to all of us here at United. It offered as much as $800 and a hotel stay to anyone who would volunteer to take a later flight, but it had no takers.

Airlines 159

Airlines Hotels Reputation Crisis 159

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The event was the following day in Los Angeles. Author Matt Villano writes for a variety of print and online outlets, and generally covers interesting people, interesting places, life as a parent, food, wine, science, business, technology and gambling.

Pitching 0

Pitching Journalism Writing Print 0

Critical Mention

AUGUST 5, 2018

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Follow her for the latest updates on #measurePR and other noteworthy industry events. Steve Farnsworth. Peter Shankman.

Twitter 77

Twitter Radio Social Media Print 77

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful. And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 77

Automotive Media Report Print 77

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising.

Marketing 60

Marketing Privacy Big Data Technology 60

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. 40% say live events. Notably, live events dropped by 20% when compared to the same survey last year. Print it out and mail it out to your ABM targets. 50% say time to convert. 6% say other.

B2B 63

B2B Report Marketing Survey 63

Shift Communications

JANUARY 6, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?

Marketing 60

Marketing Radio Print Interviews 60