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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

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What’s next for WaddsCon: May report and future events

Stephen Waddington

Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. We’ve raised £1,000 over the past two events.

Report 203
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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed. Yes, people still read print publications, especially in niche media.

Consumer 109
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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The COVID-19 crisis is hastening the digitisation of news from print to internet services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102
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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

If you successfully build a following, it can be a great way to engage with a community and share ideas. Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. There is some prestige to advertising in large brands, or events, like the Super Bowl.

Media 105
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75
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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Perhaps none have been affected more than print newspapers. So they’re doing audio, they’re doing video, print, and I just admire the skill that is required now to do credible journalism and to do it fast.” It’s a much broader thing, but it’s all building on that community of interest or geographic community,” he continues. “I